Praneeth Alla and Federico Minaya
/Product
Introducing Support for Meta AI
We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Blog
News and Updates about Profound
Josh Blyskal and Sartaj Rajpal
/Research
AI Search Volatility: Why AI Search Results Keep Changing
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
Siddharth Chandrappa and Ali Vaghar
/Product
Introducing Profound's Data-Driven Prompt Recommendation Engine
We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.
Dylan Babbs and Jack Traina
/Product
Introducing Profound Actions
We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.
Praneeth Alla and Federico Minaya
/Product
Introducing Support for Grok in Profound
We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.
Josh Blyskal and Sartaj Rajpal
/Research
Answer Engine Citation Overlap Strategy: How to Win at AI Visibility
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Nick Lafferty
/Technology
AEO vs. GEO: Why They're the Same Thing (and Why We Prefer AEO)
Understanding the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and why they're essentially the same strategy.
Josh Blyskal and Sartaj Rajpal
/Research
AI Search Intent Study: What 50M+ ChatGPT Prompts Reveal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Dylan Babbs
/Technology
Introducing next‑aeo: Optimize your Next.js App for AI Visibility
We're thrilled to announce next‑aeo, a new NPM package from Profound designed for Next.js developers who care not just about SEO, but AEO (AI Engine Optimization). It builds a bridge between your app and today's answer‑driven LLMs.
Dylan Babbs
/Technology
Profound Agent Analytics is now a One‑Click Vercel Integration
Today, we're excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.
James Cadwallader and Dylan Babbs
/Company
$20M to pioneer Answer Engine Optimization
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Charles Zhou and Praneeth Alla
/Product
Introducing Support for Google AI Mode
We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.
Dylan Babbs
/Company
Profound Achieves SOC 2 Type 2 Certification
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
Multiple authors
/Product
Announcing General Availability of Conversation Explorer
Today, we're thrilled to announce that Conversation Explorer is now generally available to Profound enterprisecustomers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.
Nick Lafferty
/Technology
AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Nick Lafferty
/Guides
How to Choose the Best AI Visibility Provider
Our framework for choosing the best AI visibility provider to track brand mentions and optimize content for AI answer engines.
Josh Blyskal
/Technology
Google AI Mode Confirms Chat Is The Future Of Search
Google is finally admitting that chat is the future of search. Bye-bye blue links, hello AI Mode.
Dylan Babbs
/Product
Close the attribution gap with Google Analytics and Profound
Today, we're excited to announce a new integration between Profound and Google Analytics.
Dylan Babbs
/Product
Introducing support for ChatGPT Shopping
We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal
/Technology
Claude Web Search Explained
On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.
Dylan Babbs
/Product
Introducing Support for Region-based Prompting and Analysis
We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.
Dylan Babbs
/Product
Introducing New Features for Enterprise Brands
We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.
Charles Zhou
/Technology
Seeing What Customers See: Direct AI Search Engine Monitoring vs. API Limitations
Discover why RAG systems outperform API-only approaches for monitoring AI brand visibility. Learn how real-time retrieval provides deeper insights to protect your digital presence across large language models.
Charles Zhou
/Technology
Understanding Grok: A Comprehensive Guide to Grok Websearch, Grok DeepSearch
Explore Grok's innovative search mechanisms - Grok Websearch and Grok DeepSearch. Learn how these xAI technologies work together with Profound Agent Analytics to deliver precise, contextually relevant answers.
Josh Blyskal
/Technology
Agent Experience (AX): The AI-First Manifesto
Unlock the power of Agent Experience (AX) with our definitive AI-First Manifesto. Discover why savvy platforms are embracing AI agents (beyond chatbots) to streamline sign-ups, simplify workflows, and capture high-value leads. Stay ahead of the competition with actionable insights and expert strategies for an AI-driven future.
Charles Zhou
/Technology
X-Forwarded-For for AI Agents
On January 23, 2025, OpenAI introduced Operator, a groundbreaking AI system that can control a web browser to perform tasks on behalf of users. This marks a significant evolution in how AI interacts with the web—moving from passive crawling to active browsing. While this advancement brings exciting possibilities, it also presents a fundamental challenge: How can websites understand and serve the actual user behind the AI agent?
Dylan Babbs
/Product
Introducing Agent Analytics
We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
Charles Zhou
/Technology
Tracking DeepSeek R1: First Reasoning Model to Master Web Search
In a stunning development that's reshaping the AI landscape, DeepSeek, a Chinese AI startup, has recently made waves with their open-source R1 model. Released in January 2025, DeepSeek R1 has garnered attention not just for matching OpenAI's capabilities at a fraction of the cost (90-95% less), but also for being the first to successfully integrate web search into a reasoning-focused language model.
Charles Zhou
/Technology
OpenAI's Operator: AI Agents and Your Brand
On January 23 2025, OpenAI released Operator, marking a significant evolution in how AI interacts with the web. At Profound, we've conducted an extensive analysis of this new technology, leveraging our expertise in AI system behavior to uncover crucial insights for brands and businesses.
Charles Zhou
/Technology
What We Discovered About AI Crawlers via Server Log Analysis
In December 2024, we conducted a comprehensive analysis of AI crawler behavior by processing millions of server requests across various high-traffic websites. Our findings fundamentally challenge conventional wisdom about web analytics and content optimization for AI systems. Here's our deep dive into the methodology, findings, and implications for web architecture.
Dylan Babbs
/Product
Introducing Support for Google AI Overviews in Profound
We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.
Dylan Babbs
/Product
Conversation Explorer: The First Tool to Reveal AI Search Volume
Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.
James Cadwallader
/Blueprints
How AI Answer Engines Will Transform the Future
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
/Company
Profound closes $3.5 million seed round to pioneer AI Optimization
We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.
James Cadwallader
/Blueprints
Goodbye blue links, AI Search has arrived
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.