Blog

News and Updates about Profound

Davis McCain

14 Jul, 2026/Research

Google AI Mode's shift to citing itself

Google is increasingly keeping AI Mode users inside its own ecosystem, with google.com rising to the model’s second most-cited domain and Business Profiles and Product Knowledge Panels appearing directly in answers. This shift is most pronounced across local-intent industries and physical consumer products, where customers may see a Google-hosted card instead of visiting a brand’s website. For brands, accurate profile information, complete product data, and strong review management are becoming critical to winning visibility and preventing customers from switching to competitors.

Multiple authors

10 Jul, 2026/Product

One command center for your content’s performance

Introducing Pages in Profound, one command center for your content's citations, bot activity, and page health.

Dylan Babbs

9 Jul, 2026/Product

Introducing support for GPT 5.6 in Profound

GPT-5.6 is OpenAI's newest flagship model family, introducing the Sol, Terra, and Luna tiers to support everything from frontier reasoning to high-throughput production workloads. Built for agentic workflows, coding, research, and enterprise knowledge work, GPT-5.6 delivers meaningful improvements in capability, reliability, and efficiency across a wide range of business use cases.

Davis McCain and Kate Underwood

9 Jul, 2026/Research

The state of AI search in travel

Travel planning is moving away from the traditional search bar and into AI answer engines like ChatGPT. For the better part of two decades, a typical traveler would type a destination-focused keyword into Google, open a dozen tabs, and piece together a trip on their own. Now, they ask a question or have an ongoing conversation, letting the answer engine synthesize recommendations or even book a trip. This shift rewrites how searchers find travel brands. Visibility no longer comes from securing top-ranked blue links in traditional search. Instead, it results from earning mentions and citations in AI search. Increasingly, the brands that appear in AI search are the ones that win the trip.

Allen Wu and Kate Underwood

9 Jul, 2026/Research

Christmas in July: How retailers win the AI shelf

Christmas shopping has shifted away from the search bar. More shoppers are turning to AI answer engines to research products, compare options, and decide which gifts to buy. For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel. Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search. This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.

Dylan Babbs

8 Jul, 2026/Product

Introducing support for Grok 4.5 in Profound

Grok 4.5 is SpaceXAI's newest flagship model, designed for agentic workflows, and knowledge work.

Jennifer Zou

8 Jul, 2026/Research

Is once a day enough?

Why we "only" run each prompt one time per day (and the statistics that show it’s plenty).

Nikolas Laskaris

1 Jul, 2026/Data, Research

The AI mention effect

Measuring downstream web browsing after AI brand mentions

Eleanor Hooker

26 Jun, 2026/Company

Introducing the Profound Agent Template Marketplace

Profound's Agent Template Marketplace has pre-built AI agent workflows for marketing, SEO, and AEO teams. Clone a template and go live in minutes.

Multiple authors

26 Jun, 2026/Product

Introducing Projects in Profound

Projects turns your AEO data into a ranked list of opportunities, each broken into tasks with an agent ready to do the work. Less analyzing, more acting.

Multiple authors

25 Jun, 2026/Guides, Research

The Parrot Problem: Why AI Search has a second dimension marketers can’t ignore

Your brand is being misrepresented in AI search right now, and you probably don't know it. Nearly half of every AI response includes unsolicited comparisons, opinions, and recommendations the user never asked for. We analyzed 50,000 prompts across seven industries to understand why. Here's what we found, and what you can do about it.

Alireza Farhadi and Helen Martin

25 Jun, 2026/Product

Introducing Prompt Research Reports in Profound

Profound's Prompt Research Report runs 1.5+ billion real user prompts through a proprietary ranking and clustering model so you can choose prompts based on data, not guesswork.

Allen Wu

24 Jun, 2026/Research

What ChatGPT actually looks for and how to get your products cited higher in AI Shopping

The rise in importance of product feeds in ChatGPT Shopping. Are PDPs still prevalent when ChatGPT searches for product information? What does this mean for brands? Here's what over 1 million ChatGPT shopping offers revealed.

Nick Lafferty and Eleanor Hooker

19 Jun, 2026/Company

Introducing The Marketing Engineer Podcast

The Marketing Engineer is the show for marketers who build. In each episode you will hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.

Matthew Huo and Jack Traina

19 Jun, 2026/Product

Introducing Folders and Favorites in Profound

You can now sort Agents and Sheets into folders, sub-folders, and favorites.

Helen Martin and Araceli Camet

18 Jun, 2026/Product

Collaborate with Profound in Slack

Ask Profound questions and create Projects without ever leaving Slack.

Multiple authors

17 Jun, 2026/Product

Introducing External MCP Connectors in Profound

Connect CMS tools, project trackers, team communication, and more to Profound via MCP.

Helen Martin and Brandon Punturo

16 Jun, 2026/Product

Introducing the Profound Index

Introducing the Profound Index: the definitive leaderboard for AI Search.

Layla Baradaran

15 Jun, 2026/Company

Zero Click New York 2026: The summit that brought 1,000+ marketing leaders together

On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date.On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date. Speakers from brands including Coca-Cola, LinkedIn, Delta Air Lines, U.S. Bank, and CVS Health shared how they're approaching marketing strategy, team design, and measurement in the AI era. The summit also featured exclusive research on Claude's citation mechanics, ChatGPT's new ads business, and what the data says about the content AI actually trusts.

Dylan Babbs

9 Jun, 2026/Product

Introducing support for Claude Fable in Profound

Multiple authors

5 Jun, 2026/Product

Introducing Documents in Profound

Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.

Garrett Gomez and Siddharth Chandrappa

3 Jun, 2026/Product

Go from tracking AI's narrative to shaping it with revamped Sentiment in Profound

Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.

Multiple authors

1 Jun, 2026/Product

Introducing Skills in Profound

Skills are reusable instruction sets you create once and apply anywhere you generate content in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself.

Nick Lafferty

28 May, 2026/Research

The AEO playbook: 5 data studies marketing leaders need to know

Five recent studies are reshaping how marketing leaders should think about AI Search.

Multiple authors

28 May, 2026/Product

Introducing PartnerStack nodes for Profound Agents

Activate the right affiliate publications at scale with Profound and PartnerStack.

Multiple authors

26 May, 2026/Product

Introducing Noble nodes for Profound Agents

Profound and Noble can now automate the placement of your brand into key third-party citations.

Helen Martin and Achintya Ashok

20 May, 2026/Product

The Profound MCP Evolution – Part 1

Profound's MCP now connects agents to a knowledge graph and 15 new capabilities built for how Marketing Engineers actually work. For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel. Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search. This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.

Joey Adelman and Helen Martin

20 May, 2026/Product

Introducing the Profound API Cookbook

End-to-end recipes layered on top of our REST reference, taking you from "I want this number" to runnable code.

Brandon Punturo

19 May, 2026/Research

Is Zero Click marketing dead? The branded link update

On May 7, 2026, ChatGPT quietly shipped the largest single-day change in AI-driven brand traffic we've measured all year. OpenAI referrals to monitored brand sites roughly doubled overnight. ChatGPT started hyperlinking brand names directly to their homepages, turning every AI mention into a clickable referral.

Dylan Babbs

13 May, 2026/Product

Where we're taking the Profound product

What we are shipping over the next few weeks and months is a much bigger swing than anything we have shipped to date. We are very excited about it internally, and we want to share how we’re thinking about the future externally with our customers.

Brandon Punturo and Eliza Kraule

11 May, 2026/Product

Introducing Benchmarking in Agent Analytics

Profound customers can now see exactly where their site and pages rank for AI citations against their peers in the Profound Agent Analytics Network.

Helen Martin and Manik Narang

7 May, 2026/Product

Introducing Agent Analytics nodes for Profound Agents

Profound's two new Agent Analytics nodes, Bot Visits and Human Referrals, bring AI bot and Answer Engine referral data directly into Profound Agents.

Matthew Huo and Jack Traina

7 May, 2026/Product

Share Custom Dashboards with public links

Share real-time Profound dashboards with anyone.

Garrett Gomez and Jack Traina

6 May, 2026/Product

Introducing OpenAI Ads nodes for Profound Agents

OpenAI shipped its self-serve ChatGPT Ads Manager, opening up the platform to any U.S. advertiser, dropping the previous $50K minimum spend floor, and introducing CPC bidding alongside the existing CPM model. We shipped four OpenAI Ads nodes for Profound Agents the same day so that marketers can use this data in agentic workflows.

Helen Martin and Siddartha Mishra

5 May, 2026/Product

Introducing Google Drive and Notion Integrations for Knowledge Base

An Agent is only as good as the context it has to work with. Profound's Knowledge Bases give your Agents the brand voice, product details, and messaging guidelines they need to produce work that's distinctly yours. Now, you can integrate your knowledge base directly with Notion and Google Drive.

Matthew Huo and Jack Traina

30 Apr, 2026/Product

Introducing Ask Profound

Profound customers can now talk to their AI Search data.

Jennifer Zou

30 Apr, 2026/Research

What AI engines actually search for and why ChatGPT never searches the same way twice

When a user types a question into an AI engine, the engine doesn't always search for exactly what was typed. It fans out. Profound tracked 10,000 prompts across ChatGPT, Copilot, and Perplexity over 14 days and found striking differences in search behavior.

Matthew Huo and Jack Traina

24 Apr, 2026/Product

Introducing Iteration nodes for Profound Agents

The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.

Davis McCain

21 Apr, 2026/Research

How query language reshapes AI citations

Profound analyzed 3.25 billion citations across 7 models and 14 countries, and the data shows that query language is the dominant force reshaping social citation rates across AI models. Google AI Overviews and ChatGPT respond to non-English prompts in fundamentally different ways, with major implications for global brand visibility in AI search.

Garrett Gomez and Jack Traina

21 Apr, 2026/Product

Introducing Framer integration nodes for Profound Agents

Users of Framer can now collapse that handoff from insight to content creation using Profound Agents. Profound Agents can now read from and write to your Framer CMS directly, so the content your Agent produces can be staged as live CMS items without anyone leaving the workflow.

Brandon Punturo

26 Mar, 2026/Research

Which retailers does ChatGPT actually send shoppers to?

Walmart leads rank-1 buy links. Target leads total presence. The carousel reshuffles on every request. Here's what 22.5 million ChatGPT shopping offers actually revealed.

Jack Traina and Garrett Gomez

23 Mar, 2026/Product

Introducing Profound Sheets: AEO Orchestration at Scale

A familiar, spreadsheet-like interface where every row is its own Agent run, with its own context, so you can process hundreds of inputs in parallel. Multiply your marketing team's efforts with structured workflows that finish in minutes instead of weeks.

Rohan Jain and Helen Martin

23 Mar, 2026/Product

Introducing the v0 node for Profound Agents

Profound Agents now connect to Vercel v0, letting you generate and deploy landing pages, no code required, using your Profound AEO data as the foundation.

Matthew Huo and Jack Traina

23 Mar, 2026/Product

Webflow now integrates with Profound Agents

Profound Agents now connect natively to Webflow, turning your CMS into an active endpoint for automation.

Helen Martin and Joey Loi

20 Mar, 2026/Product

Introducing Custom Dashboards in Profound

You can now build fully configurable, shareable views of your Profound data with Custom Dashboards.

Multiple authors

20 Mar, 2026/Product

Introducing Google Search Console nodes for Profound Agents

You can now pull your Google Search Console data directly into any Agent and combine it with Profound's answer engine data to power reporting, content creation, monitoring, and optimization. All without leaving the Profound platform.

Brandon Punturo

17 Mar, 2026/Research

We reverse-engineered ChatGPT's Shopping trigger. Here's how it works.

ChatGPT Shopping is driven far more by product category than by purchase intent language. In our analysis of 1.18 million prompts and a 7,500-prompt labeled sample, prompts naming shippable consumer goods were much more likely to trigger Shopping cards, while software, services, travel, and financial products almost never did. Adding 1–2 concrete constraints like price, features, or use case increased trigger probability, but only within product categories. The clearest rule was simple: if the prompt’s main noun is something you could buy on Amazon, Shopping is likely to appear. Using that logic, we built a classifier that reproduced ChatGPT’s Shopping behavior with about 95–97% accuracy.

Garrett Gomez and Jack Traina

16 Mar, 2026/Product

Introducing the Prompt Volumes node for Profound Agents

Marketers can now pull prompt volume data directly into any Profound Agent to power content creation, competitive analysis, reporting, and monitoring workflows, all in one platform.

Matthew Huo and Jack Traina

16 Mar, 2026/Product

Introducing Google Suite nodes for Profound Agents

With the Google Suite integration, Agents can send emails, create and retrieve documents, read and write spreadsheet data, and pull context from any deck.

Trevor Pyle and Eliott Lee

12 Mar, 2026/Company

Profound & Partnerize partner to turn AI visibility into verified revenue

Today, Profound is announcing a partnership with Partnerize, one of the largest partnership automation platforms in the enterprise market.

Garrett Gomez and Jack Traina

11 Mar, 2026/Product

Introducing Gamma integration nodes for Profound Agents

Profound Agents can now generate presentations, documents, and webpages directly inside Gamma as part of any automated workflow. Instead of exporting data and rebuilding it in another tool, your Agent takes the output from upstream nodes and turns it into a finished, shareable asset in Gamma without any manual handoff.

Garrett Gomez and Jack Traina

9 Mar, 2026/Product

Introducing the Google Search node for Profound Agents

We built Profound's new Google Search node to bring real-time Google SERP data directly into your Agents, so you can monitor, analyze, and act on search intelligence without ever leaving the platform.

Davis McCain and Brandon Punturo

9 Mar, 2026/Research

LinkedIn is the most-cited domain for professional queries in AI search

In the last three months, LinkedIn has become one of the most authoritative sources shaping AI-driven discovery. Between November 2025 and February 2026, the platform surged from outside the top 20 to rank among the most‑cited sources on ChatGPT – and is now the #1 most‑cited domain for professional queries across all AI Search platforms. That’s powerful data for both companies and individuals looking to grow their influence.

Garrett Gomez and Ian Armstrong

5 Mar, 2026/Product

Unlocking Agent Analytics for Shopify Brands

If your store runs on Shopify, you've had no way to see if your webpages are getting cited in LLMs. Profound has partnered with Nostra to change that, and now brings full Agent Analytics capabilities to Shopify brands for the first time.

Brandon Punturo

3 Mar, 2026/Product, Research

We tracked 2 Million ChatGPT prompts. Shopping showed up less than 10% of the time.

79% of prompts never trigger shopping. Not rarely — never, across nine months of data. The ones that do are surprisingly sticky: 83% chance of triggering again the next day. But that persistence decays, and model updates can reset it overnight. We tracked 26 million prompts across 13,000 categories to map where shopping actually shows up, how consistently it fires, and what that means for brands building strategy around a surface that barely turns on.

Siddharth Chandrappa

1 Mar, 2026/Product

Introducing Asset Hierarchies

Asset Hierarchies let you track your products, features, and other sub-assets individually, while still rolling their visibility into your overall brand performance. Get granular insights in the context of the bigger picture.

James Cadwallader and Dylan Babbs

24 Feb, 2026/Company

Profound raises $96M Series C at $1B valuation to build the marketing platform for the AI era

Today, we’re announcing a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga and South Park Commons.

Multiple authors

17 Feb, 2026/Product

Profound Agents now directly integrate with Contentful

Our newest CMS integration node for Profound Agents brings native Contentful support to your AEO automation stack.

Brandon Punturo

17 Feb, 2026/Research

We ran a controlled experiment on markdown vs. HTML for AI bots. Here's what happened

We ran a controlled experiment to test whether serving Markdown to AI crawlers increases bot traffic. After 381 pages and 3 weeks of data, here's what we found.

Matthew Huo and Jack Traina

12 Feb, 2026/Product

Introducing Knowledge Bases in Profound

When marketing teams upload Knowledge Bases to Profound, Agents get a single source of truth for company-specific information. This means Agents can pull the right context on your brand every time they perform a marketing action on your behalf.

Nick Lafferty

10 Feb, 2026/AI

How to Track Brand Sentiment in Answer Engines with Profound

Understand how your brand is perceived across AI search and get actionable tips to improve brand sentiment and AI search presence with Profound.

Brandon Punturo and Sartaj Rajpal

9 Feb, 2026/Research

How ChatGPT cites social media

ChatGPT cites Reddit threads, YouTube channels, and LinkedIn profiles but ignores X/Twitter. Which social platforms matter for AI visibility?

Matthew Huo and Jack Traina

5 Feb, 2026/Product

Profound now integrates with Slack

Adding a Slack node to a Profound Agent helps marketing teams stay aligned and automatically notifies you of any relevant updates from your Profound instance. For example, instead of manually checking for updates on your brand's visibility and sentiment in AI search on Profound's platform, you can build recurring alerts that show up where you work.

Garrett Gomez and Jack Traina

4 Feb, 2026/Product

Workflows are now Agents: January release roundup

Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team. The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities.

Brandon Punturo

3 Feb, 2026/Research

How ChatGPT sources the web

We analyzed 700K ChatGPT conversations with web citations from Q4 2025. The findings: Turn 1 captures most citations, Wikipedia is the default knowledge layer, and sources cluster by topic. What marketers need to know about the new citation economy.

Garrett Gomez and Jack Traina

30 Jan, 2026/Product

Scale content operations with CMS and Slack integrations

With native integrations for WordPress, Sanity, and Slack, Profound Agents can now publish, update, and coordinate work that improve how customers find your brand, products, and services across AI Search.

Garrett Gomez and Jack Traina

26 Jan, 2026/Product

Launching Profound data nodes for Workflows

We’ve introduced new Profound Data nodes inside Workflows, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows.

Multiple authors

8 Jan, 2026/Product

Who Shapes AI Answers? Introducing Enhanced Citation Categories

New in Answer Engine Insights: enhanced citation categories that show where your AI visibility really comes from. Plus insights from 27 million citations across ChatGPT, Gemini, and Google AI Overviews.

Multiple authors

6 Jan, 2026/Product

Introducing Brand Relevant Prompts: See Which Prompts Actually Matter to Your Brand

Brand Relevant Prompts shows exactly where Answer Engines cite your brand and competitors, so you can stop guessing which prompts matter and start closing visibility gaps.

Charles Zhou

14 Dec, 2025/Product

Now tracking GPT-5.2 in ChatGPT: OpenAI's most capable model in your dashboard

On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.

Garrett Gomez and Jack Traina

11 Dec, 2025/Product

Introducing Profound Workflows: Automating content operations for the era of AI Search

Profound Workflows is a new automation layer for marketing teams that streamlines content operations for the AI search era. Audit, analyze, and optimize content at scale with automated processes, research-backed insights, and seamless workflows that reduce manual effort and accelerate growth.

Josh Blyskal

5 Dec, 2025/Research

I analyzed 250M AI responses. Here is the uncomfortable truth about AI Search right now

Here's a copy of my deck from Tech SEO Connect in Raleigh, NC on December 5th 2025.

Layla Baradaran and Ralfi Berk

3 Dec, 2025/Data

Who won AI Shopping on Black Friday? Check out the Black Friday Index

This Black Friday and Cyber Monday, our Black Friday Index, built on 400 million real conversations, reveals which brands AI recommended most as shoppers turned to Answer Engines for the best deals.

Nick Lafferty and Trevor Pyle

3 Dec, 2025/Company

Profound named definitive AEO leader in G2 Winter Report 2026

Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.

Ian Armstrong

2 Dec, 2025/Product

Introducing our Wordpress integration for Agent Analytics

We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.

Ian Armstrong and Dylan Babbs

2 Dec, 2025/Product

Introducing our GCP integration for Agent Analytics

We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.

Ben Grosse and Layla Baradaran

25 Nov, 2025/Company

Profound & iQuanti Partner to Help Brands Win in the New Era of AI Search

Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.

Trevor Pyle

24 Nov, 2025/Product

Going global: Use Profound in your native language

Profound is introducing a new App Language Selector that allows all users to access the platform in more than 30 languages. This beta release marks a key step in expanding our global presence following Zero Click London and supports our commitment to building a multilingual, accessible experience for teams across Europe and beyond.

Layla Baradaran

17 Nov, 2025/Company

Inside our inaugural Zero Click NYC summit

Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.

Multiple authors

14 Nov, 2025/Product

Expanding analysis for query fanouts in Profound

Learn how Answer Engines transform your prompts into the search queries that ultimately determine your visibility in AI-generated answers. This guide walks through Profound’s new Query Fanouts page step-by-step, helping AEO teams understand how prompts are interpreted, which queries matter most, and where the strongest optimization opportunities live.

Ralfi Berk

14 Nov, 2025/Product

Profound achieves HIPAA compliance for healthcare AEO

Profound has successfully completed an independent HIPAA compliance assessment, conducted by Sensiba LLP. Healthcare, pharmaceutical, and life sciences organizations can now leverage Answer Engine Optimization while maintaining full regulatory compliance.

Trevor Pyle

13 Nov, 2025/Product

Shopping Analysis: Your new window into conversational shopping

AI assistants have become the new front door to retail. Shopping Analysis reveals how products are discovered and recommended inside AI conversations, giving retailers visibility into in chat shopping

Joey Loi

11 Nov, 2025/Product

Agencies: Launch your AEO practice with Profound

Profound's Agency Growth plan empowers agencies of all sizes to grow their AEO practice.

Josh Blyskal and Sartaj Rajpal

10 Nov, 2025/Research

The Data on Reddit and AI Search

Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.

Multiple authors

5 Nov, 2025/Data

Introducing the Profound Index

Profound Index is the first leaderboard for AI visibility, ranking brands based on how often they appear in answers from leading AI models.

Multiple authors

3 Nov, 2025/Research

ChatGPT’s entity update: Fewer mentions, tougher competition

In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.

Josh Blyskal and Layla Baradaran

30 Oct, 2025/Technology

The click had a good run

AI agents are replacing traditional browsing with task execution, making the click and the funnels built around it less relevant. Brands that optimize for machine users will be the ones chosen in this new era.

Dylan Babbs

27 Oct, 2025/Company

A second home in San Francisco

When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.

Jack Traina and Siddharth Chandrappa

27 Oct, 2025/Product

Upgrading content optimization with the AEO content score

We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.

Gary Fishkin and Trevor Pyle

23 Oct, 2025/Product

Introducing Agency Mode: Scale smarter, pitch faster

Profound’s new Agency Mode gives agencies the power to create and manage brand environments on demand, from fast pitch audits to full brand configurations, all within one platform. Scale smarter, manage clients effortlessly, and grow your client base with Profound.

James Cadwallader and Dylan Babbs

22 Oct, 2025/Company

Profound opens a London office

Today, Dylan and I are excited to share that Profound is opening its first UK office.

Joey Loi and Trevor Pyle

21 Oct, 2025/Company

Making Answer Engine Optimization accessible to every business

Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.

Federico Minaya and Charles Zhou

15 Oct, 2025/Technology

Bring Profound data directly into your AI workflow with MCP

Query AI visibility reports, bot analytics, and citation data directly from Claude Desktop and other AI tools. New MCP server, TypeScript SDK, and Python SDK make Profound's Agent Analytics instantly accessible in your workflow—no API wrestling required.

Multiple authors

13 Oct, 2025/Product

Introducing Conversation Intent in Prompt Volumes

Prompt Volumes now shows Conversation Intent for every keyword, revealing what customers are actually trying to accomplish.

Praneeth Alla

8 Oct, 2025/Product

Introducing Query Fanouts: See what Answer Engines are really searching for

We're excited to announce the launch of our new product that solves a critical blind spot in AI optimization: Query Fanouts.

Gaby Gayles and Josh Prunty

1 Oct, 2025/Product

Organize your keywords with Prompt Volume lists

You can now create multiple lists within Prompt Volumes to track keywords for your projects.

Dylan Babbs and Ian Armstrong

29 Sep, 2025/Product

Introducing our Akamai integration for Agent Analytics

We’re excited to announce that Profound Agent Analytics now integrates with Akamai. This extends our AI observability to one of the world’s largest content delivery networks, giving teams precise visibility into how AI crawlers and bots engage with websites running on Akamai.

Multiple authors

25 Sep, 2025/Product

Understand your most important audience segments with Personas

Discover how Profound’s new Personas feature lets you see Answer Engine responses through your audience’s eyes. Segment visibility by role, industry, or motivation to get deeper, more actionable insights into the people who matter most.

Multiple authors

17 Sep, 2025/Product

Prompt Volumes: See what your audience asks Answer Engines

Prompt Volumes reveals what customers ask ChatGPT and other answer engines. 400M+ conversations, data updated weekly, views by region and demographics, and keyword hierarchies to spot trends.

Multiple authors

15 Sep, 2025/Product

Introducing Demographic Information in Prompt Volumes

Conversation Explorer now includes demographic breakdowns across age, income, and gender.

Jack Traina and Lucas Romero Di Benedetto

11 Sep, 2025/Product

Expanding content optimization: Analyze any content, anywhere

Content Optimization now supports text paste and file uploads alongside URL analysis. Optimize drafts, documents, and unpublished content for answer engines before they go live.

Layla Baradaran and Eliott Lee

11 Sep, 2025/Company

Profound x G2: Turning AI Search into a performance channel

Announcing the Profound x G2 Partnership

Multiple authors

29 Aug, 2025/Product

Introducing Keyword Hierarchies

Discover Keyword Hierarchies, a new way to visualize how AI conversations branch into deeper intent,built on real-time search across hundreds of millions of keywords.

Jack Traina and Lucas Romero Di Benedetto

26 Aug, 2025/Product

Upgrade your content library with content optimization

Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations. But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.

Multiple authors

20 Aug, 2025/Product

Introducing support for Claude

We're excited to announce the launch of support for Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.

Multiple authors

19 Aug, 2025/Product

Prompt Volumes expansion: Now with Gemini, Claude, and Perplexity

Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.

James Cadwallader and Dylan Babbs

12 Aug, 2025/Company

Profound secures $35M to connect brands with one new customer: Superintelligence

The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.

Charles Zhou

7 Aug, 2025/Product

Announcing day 0 support for GPT-5: Track your brand from launch

OpenAI just announced GPT-5, their smartest and most capable model yet. Profound is ready with immediate tracking support, helping brands understand their AI visibility from day one.

Charles Zhou

6 Aug, 2025/Technology

Agents are users: Why the Cloudflare-Perplexity fight misses the point

The recent Cloudflare-Perplexity dispute reveals a fundamental misunderstanding about the future of the web. As AI agents become the primary way users interact with online content, we need to rethink our approach to web infrastructure.

Josh Blyskal and Sartaj Rajpal

6 Aug, 2025/Research

AI Search Shift: ChatGPT's growing alignment with Google's index

New research reveals ChatGPT's dramatic pivot from Bing to Google search results, fundamentally altering how we need to think about AI visibility and optimization.

Multiple authors

5 Aug, 2025/Product

Prompt Volumes goes global

Earlier this year, we launched Prompt Volumes in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.

Jack Traina and Dylan Babbs

4 Aug, 2025/Product

Introducing templates for AEO content creation

Less than two months ago, we launched Profound Actions to help marketers create data-driven content briefs. Since then, some of the biggest brands on the planet have used these briefs to improve their AI visibility in just a few weeks.

Ali Vaghar and Siddharth Chandrappa

1 Aug, 2025/Product

Introducing on-demand keyword volume projection

At Profound, we launched Prompt Volumes to help brands see exactly what their customers are asking in LLMs like ChatGPT.

Dylan Babbs and Ian Armstrong

29 Jul, 2025/Product

Expanding our integrations for agent analytics

We're excited to announce a significant expansion of our Agent Analytics integrations, making it easier than ever for teams to gain visibility into how AI systems interact with their websites.

Multiple authors

25 Jul, 2025/Product

Introducing Prompt Volumes bulk keyword analysis

We're thrilled to announce two powerful new tools in Prompt Volumes: Bulk Keyword Analysis and Keyword Research. These tools are built to help you uncover insights from real user prompts across AI platforms like ChatGPT. Understand trends, compare volumes, and export data effortlessly.

Federico Minaya and Praneeth Alla

19 Jul, 2025/Product

Introducing support for DeepSeek

We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces.

Praneeth Alla and Federico Minaya

18 Jul, 2025/Product

Introducing support for Meta AI

We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.

Josh Blyskal and Sartaj Rajpal

17 Jul, 2025/Research

AI Search Volatility: Why AI search results keep changing

New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.

Siddharth Chandrappa and Ali Vaghar

15 Jul, 2025/Product

Introducing Profound's data-driven prompt recommendation engine

We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.

Dylan Babbs and Jack Traina

10 Jul, 2025/Product

Introducing Profound Actions

We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.

Praneeth Alla and Federico Minaya

7 Jul, 2025/Product

Introducing support for Grok in Profound

We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.

Josh Blyskal and Sartaj Rajpal

1 Jul, 2025/Research

Answer Engine Citation Overlap Strategy: How to Win at AI Visibility

The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.

Nick Lafferty

29 Jun, 2025/Technology

AEO vs. GEO: Why they're the same thing (and why we prefer AEO)

Understanding the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and why they're essentially the same strategy.

Josh Blyskal and Sartaj Rajpal

25 Jun, 2025/Research

AI Search intent study: What 50M+ ChatGPT prompts reveal

New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.

Dylan Babbs

25 Jun, 2025/Technology

Introducing next‑aeo: Optimize your Next.js app for AI visibility

We're thrilled to announce next‑aeo, a new NPM package from Profound designed for Next.js developers who care not just about SEO, but AEO (AI Engine Optimization). It builds a bridge between your app and today's answer‑driven LLMs.

Dylan Babbs

25 Jun, 2025/Technology

Profound Agent Analytics is now a one‑click Vercel integration

Today, we're excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.

James Cadwallader and Dylan Babbs

18 Jun, 2025/Company

$20M to pioneer Answer Engine Optimization

Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.

Charles Zhou and Praneeth Alla

15 Jun, 2025/Product

Introducing support for google AI Mode

We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.

Multiple authors

10 Jun, 2025/Product

Announcing general availability of Prompt Volumes

Today, we're thrilled to announce that Prompt Volumes is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.

Dylan Babbs

10 Jun, 2025/Company

Profound achieves SOC 2 Type 2 certification

Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.

Nick Lafferty

5 Jun, 2025/Technology

AI Platform Citation Patterns: How ChatGPT, Google AI Overviews, and Perplexity Source Information

Josh Blyskal

22 May, 2025/Technology

Google AI Mode confirms chat is the future of search

Google is finally admitting that chat is the future of search. Bye-bye blue links, hello AI Mode.

Dylan Babbs

29 Apr, 2025/Product

Close the attribution gap with Google Analytics and Profound

Today, we're excited to announce a new integration between Profound and Google Analytics.

Dylan Babbs

29 Apr, 2025/Product

Introducing support for ChatGPT Shopping

We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.

Josh Blyskal

21 Mar, 2025/Technology

Claude web search explained

On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.

Dylan Babbs

17 Mar, 2025/Product

Introducing support for region-based prompting and analysis

We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.

Dylan Babbs

13 Mar, 2025/Product

Introducing new features for enterprise brands

We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.

Charles Zhou

5 Mar, 2025/Technology

Seeing what customers see: Direct AI search engine monitoring vs. API limitations

Discover why RAG systems outperform API-only approaches for monitoring AI brand visibility. Learn how real-time retrieval provides deeper insights to protect your digital presence across large language models.

Charles Zhou

24 Feb, 2025/Technology

Understanding Grok: A comprehensive guide to Grok WebSearch, Grok DeepSearch

Explore Grok's innovative search mechanisms - Grok Websearch and Grok DeepSearch. Learn how these xAI technologies work together with Profound Agent Analytics to deliver precise, contextually relevant answers.

Josh Blyskal

18 Feb, 2025/Technology

Agent Experience (AX): The AI-first manifesto

Unlock the power of Agent Experience (AX) with our definitive AI-First Manifesto. Discover why savvy platforms are embracing AI agents (beyond chatbots) to streamline sign-ups, simplify workflows, and capture high-value leads. Stay ahead of the competition with actionable insights and expert strategies for an AI-driven future.

Charles Zhou

10 Feb, 2025/Technology

X-Forwarded-For for AI agents

On January 23, 2025, OpenAI introduced Operator, a groundbreaking AI system that can control a web browser to perform tasks on behalf of users. This marks a significant evolution in how AI interacts with the web—moving from passive crawling to active browsing. While this advancement brings exciting possibilities, it also presents a fundamental challenge: How can websites understand and serve the actual user behind the AI agent?

Dylan Babbs

5 Feb, 2025/Product

Introducing Agent Analytics

We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.

Charles Zhou

27 Jan, 2025/Technology

Tracking DeepSeek R1: First reasoning model to master web search

In a stunning development that's reshaping the AI landscape, DeepSeek, a Chinese AI startup, has recently made waves with their open-source R1 model. Released in January 2025, DeepSeek R1 has garnered attention not just for matching OpenAI's capabilities at a fraction of the cost (90-95% less), but also for being the first to successfully integrate web search into a reasoning-focused language model.

Charles Zhou

24 Jan, 2025/Technology

OpenAI's operator: AI agents and your brand

On January 23 2025, OpenAI released Operator, marking a significant evolution in how AI interacts with the web. At Profound, we've conducted an extensive analysis of this new technology, leveraging our expertise in AI system behavior to uncover crucial insights for brands and businesses.

Charles Zhou

23 Jan, 2025/Technology

What we discovered about AI crawlers via server log analysis

In December 2024, we conducted a comprehensive analysis of AI crawler behavior by processing millions of server requests across various high-traffic websites. Our findings fundamentally challenge conventional wisdom about web analytics and content optimization for AI systems. Here's our deep dive into the methodology, findings, and implications for web architecture.

Dylan Babbs

19 Dec, 2024/Product

Introducing support for Google AI Overviews in Profound

We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.

Dylan Babbs

16 Dec, 2024/Product

Prompt Volumes: The first tool to reveal AI Search Volume

Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.

James Cadwallader

1 Nov, 2024/Blueprints

How AI Answer Engines Will Transform the Future

AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.

James Cadwallader

12 Aug, 2024/Company

Profound closes $3.5 million seed round to pioneer AI Optimization

We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.

James Cadwallader

5 Jun, 2024/Blueprints

Goodbye blue links, AI Search has arrived

Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.