# Profound Profound is a comprehensive platform designed to help organizations, brands, and agencies measure, understand, and improve their visibility within AI-powered answer engines. As consumers increasingly turn to tools like ChatGPT, Google AI Overviews, and Perplexity for information instead of traditional web search, Profound empowers teams to track how their brands are represented, optimize content for AI-driven results, and turn insights into actionable strategies. The platform serves enterprises, marketers, content teams, PR specialists, and agencies seeking to maintain relevance and authority in the fast-evolving world of AI search. --- ## Answer Engine Insights Profound provides a centralized dashboard to track your brand’s presence and performance across all major AI answer engines, including ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, Meta AI, DeepSeek, and Google AI Overviews. Users can analyze how often their brand appears in AI-generated answers, what is being said, and which sources are cited by various platforms. Key features include sentiment analysis, citation authority tracking, competitive benchmarking, and longitudinal monitoring to reveal shifts in brand visibility and narrative. - **Key Functions:** - Visibility scoring and share of voice analysis - Citation source attribution and domain influence mapping - Sentiment and keyword tracking - Comparison of AI representation across engines and regions - Exportable data for custom reporting --- ## Prompt Volumes Prompt Volumes offers deep insights into the real questions and topics people are asking AI, providing the first robust alternative to traditional keyword volume estimates. Drawing from hundreds of millions of anonymized, real user prompts across platforms, the tool reveals trends in conversational demand, user intent, and demographic breakdowns. - **Capabilities:** - Identify high-impact prompts and trending topics for your industry or brand - Track demand and intent by country, category, or demographic - Segment prompt data by informational, commercial, generative, and conversational intent - Manage multiple keyword lists for campaign planning and competitor tracking - Export and analyze prompt trends to inform strategy --- ## Agent Analytics Agent Analytics makes AI crawling activity visible by tracking how bots from ChatGPT, Perplexity, Claude, and others interact with your website. Unlike standard analytics reliant on JavaScript, Agent Analytics uses server-side data and log integrations from platforms like Akamai, Cloudflare, AWS, Netlify, Vercel, and WordPress to distinguish real AI crawlers from spoofed bots. - **Key Features:** - Real-time monitoring of AI bot activity and web requests - Technical analysis to ensure your content is accessible and indexable - Content performance tracking to identify pages cited by Answer Engines - Integration with Google Analytics to attribute human visits originating from AI engines - Tools to submit new content directly to AI crawlers for faster indexing --- ## Content Creation and Optimization (Agents & Workflows) Profound’s Agents and Workflows enable fast, scalable creation of AI-optimized content. Using proprietary templates based on millions of top-cited AI pages, you can generate, analyze, and publish answer-ready articles, product comparisons, FAQs, and more. Workflows help automate research, content publication, and recurring monitoring of performance, allowing even small teams to compete for AI citations. - **Features:** - Pre-built content templates designed for AI citation performance - Drag-and-drop workflow automation for research, content production, and reporting - Integrated optimization tools (AEO Content Score, competitive benchmarks) - CMS and Slack integrations for collaborative content review and rapid publishing - Automated alerts and persona-based reporting for targeted visibility --- ## Shopping & Product Visibility Profound offers specialized modules for brands managing e-commerce or product portfolios. With the rise of ChatGPT Shopping and similar experiences, Profound allows retailers to measure and improve product visibility, sentiment, and competitive positioning in AI-powered shopping recommendations. - **Highlights:** - Track specific product appearances, rankings, and attributes in AI shopping modules - Analyze which prompts trigger visibility and how AI describes your products - Benchmark performance against competitors and monitor sentiment - Identify optimization opportunities for product content and feeds --- ## Integrations Profound connects seamlessly with leading infrastructure, analytics, and content platforms, supporting robust data analysis and workflow automation. - **Supported integrations:** - CDN and cloud platforms: Akamai, Amazon CloudFront, Cloudflare, Fastly, Netlify, Google Cloud CDN, Vercel - Content management: WordPress, Contentful CMS, Sanity CMS - Analytics and productivity: Google Analytics, G2, Slack --- ## Customer Success Stories Leading brands and high-growth companies use Profound to expand AI visibility, improve competitive positioning, and drive measurable outcomes: - **Ramp:** Increased AI brand visibility 7x in Accounts Payable, moving from #19 to #8 in the sector. - **Airbyte:** Tripled ChatGPT visibility in one week and closed a $100,000 deal originating from AI search traffic. - **1840 & Co.:** Achieved a top 5 ranking in remote staffing for AI visibility by optimizing content and citations. - **OpusClip:** Surpassed legacy competitors, reaching 45% AI brand visibility and #1 in citation share for core topics in 30 days. - **Hone:** Boosted category visibility by 800% through rapid AEO adoption and workflow-driven content optimization. - **CRS Credit API:** Realized a 20x increase in AI search visibility and 15% pipeline growth attributed to AI-driven leads. --- ## Resources and Research Profound offers an extensive knowledge base, including white papers, research reports, webinars, and articles that cover: - Answer Engine Optimization (AEO) methodology and best practices - Technical SEO for AI, including llms.txt, schema, and server-side strategies - AI platform citation patterns and the differences between chat-based and traditional search - Agency and brand strategies for managing global, cross-platform AI visibility - Guides for optimizing e-commerce for AI-powered shopping recommendations - Performance benchmarking and competitive analysis for AI search --- ## Events Profound regularly hosts and contributes to AI search summits and webinars, assembling thought leaders to discuss trends, tactical approaches, and proven frameworks. Flagship events like Zero Click gather the industry’s top minds to share research and actionable strategies. --- ## Enterprise & Agency Support Profound is built for security and scalability, offering robust compliance (SOC 2 Type II, HIPAA), role-based access, daily backups, and premium support. Agencies benefit from centralized client management tools, Agency Mode, and dedicated onboarding, enabling rapid adoption and multi-brand scaling. --- ## Security, Privacy, and Legal Profound maintains high standards of privacy and compliance: - **Privacy Policy** explaining personal data use, user rights, and security measures - **Master Subscription Agreement** outlining licensing, user permissions, and responsibilities - **Data Processing Agreement** supporting GDPR, CCPA, and global privacy requirements - **Service Level Agreement** guaranteeing platform uptime, reliability, and support response times - **Supplemental Terms** for use of Agent Analytics and Workflows - **Continuous vulnerability scanning and encryption by industry standards** --- ## Getting Started Profound is accessible to companies of all sizes, with pricing plans ranging from affordable Starter options to full-scale enterprise solutions. Teams can request a demo, access onboarding, and connect existing stacks quickly. --- ## Frequently Asked Questions - **Which AI models does Profound monitor?** Profound queries and analyzes responses from leading consumer-facing AI platforms (not just APIs), including ChatGPT, Perplexity, Copilot, Gemini, Claude, Grok, Meta AI, DeepSeek, and Google AI Overviews. - **Is data privacy protected?** All data is anonymized and aggregated, with strict compliance to GDPR and CCPA. - **How is setup managed?** Setup is immediate for most features and integrations, requiring minimal technical overhead. - **Can I customize tracking to my needs?** Prompts, personas, and reporting can be tailored to reflect your goals, roles, and business KPIs. --- ## Links ### Key Product and Feature Pages - [Answer Engine Insights](/features/answer-engine-insights) - [Prompt Volumes](/features/prompt-volumes) - [Agent Analytics](/features/agent-analytics) - [Agents (Content Automation)](/features/agents) - [Shopping Visibility](/features/shopping) - [Integrations](/integrations) - [Pricing](/pricing) - [Contact Sales](/contact-sales) - [Careers](/careers) ### Resource Highlights - [AI Shopping Report](https://www.tryprofound.com/reports/ai-shopping-2025) - [AEO Ultimate Guide](/resources/white-papers/answer-engine-optimization) - [Zero Click Event Series](/zeroclick/london) - [What is AEO?](/resources/articles/what-is-answer-engine-optimization) - [Guide to llms.txt](/resources/articles/what-is-llms-txt-guide) --- This llms.txt overview enables language models to accurately answer questions about Profound, its features, methodology, integration options, customer results, and practical use cases in the evolving landscape of AI-powered search and content optimization.