# Profound Profound is a comprehensive platform designed to help businesses understand, track, and optimize how their brands are represented across AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and more. It enables marketers, content creators, agencies, and enterprise teams to monitor brand visibility, analyze citations, and create content that is discoverable and cited by leading large language models (LLMs) and AI assistants. By providing deep analytics, actionable insights, and automation tools, Profound empowers organizations to embrace the shift from traditional search to AI-driven discovery and ensure their brand is accurately and favorably represented in the answers delivered by conversational AI systems. --- ## Platform Overview Profound is built for a world where consumer discovery, product research, and buying decisions increasingly occur through direct conversations with AI, rather than traditional web search. The platform provides: - **AI Visibility Analytics:** Track how often, where, and how your brand is mentioned or cited across major AI models and answer platforms. - **Content Optimization:** Tools and suggestions to structure content so it's easily cited by AI, going beyond classic SEO. - **Prompt Volume Data:** See what topics, questions, and user intents are rising in AI queries to match content strategy to real conversational demand. - **Agent Analytics:** Monitor how AI bots crawl, index, and interact with your website, and optimize for machine users. - **Automated Content Workflows:** Generate, optimize, and measure AI-ready content with customizable templates and workflow automation. - **Advanced Integrations:** Connect with leading web infrastructure, analytics, and CMS platforms to enrich data and streamline operations. - **Research and Community:** Access reports, white papers, webinars, and events highlighting trends and best practices in answer engine optimization (AEO). Profound serves enterprises, marketers, agencies, and product teams who recognize that AI answer engines, not just classic search engines, are the new frontiers for brand visibility and influence. --- ## Platform Features ### Answer Engine Insights Profound's Answer Engine Insights module tracks brand mentions, sentiment, and citation sources across AI models and platforms. It provides metrics like visibility score, share of voice, sentiment analysis, and detailed citation reports, helping brands benchmark against competitors and spot trends in how they appear within AI-generated answers. Key functions include: - Tracking presence and sentiment in AI responses - Citation authority analysis: identify what sources drive brand mentions - Competitive benchmarking across platforms such as ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, Meta AI, DeepSeek, and more - Platform comparisons to spot discrepancies and opportunities - Support for custom asset tracking (brands, products, features), regions, and prompt customization ### Prompt Volumes Prompt Volumes is Profound’s research hub for discovering what millions are asking AI every week. Brands can: - Explore trending user questions and topics across regions, demographics, and intents - Cluster and segment prompts to uncover true user motivations - Estimate AI search volume for any keyword or topic, globally and by platform - Segment conversations by commercial, informational, generative, and conversational intents for improved targeting - Organize and track custom keyword lists relevant to your projects or campaigns Prompt Volumes replaces traditional keyword research with insights from real-world, AI-driven conversations. ### Agent Analytics Agent Analytics offers technical insights into how AI bots discover and use website content. The solution supports: - Real-time crawler and agent detection (from ChatGPT, Claude, Google AI, etc.) - Technical audits—identify and resolve crawling/inclusion issues (JS, SSR, schema, robots.txt) - Bot identity and IP verification for accurate analytics - Attribution of human traffic arriving via AI-driven links - CDN and cloud integrations for log-based monitoring (Cloudflare, AWS CloudFront, Akamai, Fastly, WordPress, Netlify, Vercel, and more) - Conversion insights by tying AI-driven referrals to business outcomes via Google Analytics and other analytics platforms This gives organizations a clear view of their “AI footprint” across the web. ### Agents: AI-Optimized Content Automation Profound’s Agents enable the creation and scaling of content purpose-built for AI visibility. Key features: - Dozens of pre-built, research-backed content templates (lists, guides, comparisons, FAQs, etc.) - Automated, drag-and-drop content workflow builder - Focus on structure, clarity, and citation-worthiness to maximize AI citations - In-depth research and data enrichment to boost authority and trust - Seamless publishing and optimization for major content platforms These tools help teams produce content that’s tailored to both human readers and AI answer engines, ensuring discoverability in modern AI-driven platforms. ### Workflows Workflows automate marketing and AEO tasks—research, content briefs, reporting, optimization—at scale. Capabilities include: - No-code automation based on trigger events and customizable templates - Built-in integration with content operations, reporting, and internal tools - Support for multi-brand management for agencies and large enterprises ### Shopping Analysis A specialized module for brands and retailers to monitor and optimize product visibility in AI-driven shopping experiences such as ChatGPT Shopping. Features: - Track shopping-specific citations, product attributes, sentiment, and competitive benchmarks - Identify which prompts and product details are driving AI recommendations --- ## Research, Events, and Community Profound maintains a vibrant ecosystem of insights, resources, and events for AI search optimization: - **Blog:** In-depth articles and ongoing research on AEO, answer engine trends, and technical best practices - **Case Studies:** Real-world success stories from brands like Ramp, Hone, Airbyte, Lake.com, One Identity, 1840 & Co., and more - **White Papers & Guides:** Practical frameworks, technical playbooks, and strategic research for brands and agencies adapting to AI answer engines - **Webinars:** Top experts (such as Aleyda Solis, Mike King, Lily Ray) sharing state-of-the-art tactics in content and AI search - **Zero Click Summits:** Exclusive events bringing together leaders in AI search, brand marketing, technology, and agency strategy --- ## Integrations Profound offers native integrations with cloud, edge, CDN, analytics, and CMS platforms, including: - Akamai, Amazon CloudFront, Cloudflare, Fastly, Netlify, Vercel, Google Cloud CDN, WordPress (CDN + CMS), Sanity CMS - Google Analytics (GA4) for connecting AI referral analytics to conversion tracking - G2 integration for B2B software brands to merge AEO insights with review platform performance Integrations are designed for easy deployment and maximum data fidelity. --- ## Use Cases by Team **AEO Teams:** Monitor and boost mentions in AI answer engines, earn more citations, and win share of voice in new digital channels. **Content Teams:** Automate optimization, generate AI-ready content, and build a data-backed strategy based on conversational demand. **PR & Brand Teams:** Track sentiment, narrative, and earned media citations in AI responses; drive more impactful media strategy in the age of zero-click. **Agencies:** Empower all clients to see, shape, and own their AI presence, supported by centralized management tools, workflows, and white-label client solutions. --- ## Legal, Security, and Trust Profound is committed to enterprise-grade compliance and transparency: - **SOC 2 Type 2 Certified:** Regular audits ensure data security, confidentiality, and trust. - **HIPAA-Compliant:** For healthcare use cases, full support for regulatory data protection. - **GDPR and CCPA Compliant:** Data privacy and rights for global clients. - **Master Subscription Agreement, Data Processing Agreement, and Service Level Agreement** are published and updated regularly. Visit the Profound [Trust Center](https://trust.tryprofound.com/) for full documentation. --- ## Articles, Guides, and Best Practices Profound maintains thought leadership and practical guidance on topics such as: - [What is Answer Engine Optimization (AEO)?](https://www.tryprofound.com/resources/articles/what-is-answer-engine-optimization) - [Winning in AI Visibility: Playbook for AEO](https://www.tryprofound.com/resources/articles/answer-engine-optimization-aeo-guide-for-marketers-2025) - [10-Step Framework for Generative Engine Optimization (GEO)](https://www.tryprofound.com/resources/articles/generative-engine-optimization-geo-guide-2025) - [The Role of llms.txt in LLM-Driven Web Interactions](https://www.tryprofound.com/resources/articles/what-is-llms-txt-guide) - [Gap Analyses: ChatGPT vs. Google, How to Optimize Sites for AI Visibility, Citation Patterns, and Technical Recommendations](https://www.tryprofound.com/resources/articles/the-surprising-gap-between-chatgpt-and-google) ### Links - **Docs and Knowledge Base:** https://docs.tryprofound.com/ - **Request a demo:** https://www.tryprofound.com/contact-sales - **Platform access/sign up:** https://platform.tryprofound.com/welcome - **Knowledge Center:** https://profound-knowledge-base.help.usepylon.com/ - **Case Studies:** [Lake.com](https://www.tryprofound.com/customers/lake-com), [Ramp](https://www.tryprofound.com/customers/ramp-case-study), [Airbyte](https://www.tryprofound.com/customers/airbyte), [Hone](https://www.tryprofound.com/customers/hone) --- ## Customer Success Stories Profound's approach is validated by leading enterprises and fast-growing brands: - **Ramp:** 7x AI visibility growth in Accounts Payable; moved from 19th to 8th position in sector. - **Airbyte:** Tripled AI visibility and closed a $100,000 deal sourced directly from ChatGPT. - **Hone:** #1 cited source by AI, with 800% visibility growth for critical product lines. - **Lake.com:** 5x branded organic traffic surge by adapting content for AI-first discovery. - **OpusClip:** Reached 45% brand visibility and #1 citation share as an emerging competitor. Visit [Customers](https://www.tryprofound.com/customers) for more. --- ## Industry Benchmarks: Public Indexes Profound maintains public leaderboards that track AI visibility across categories: - **Profound Index:** Weekly-updated rankings for brands by AI presence in industries such as streaming, fast food, insurance, and more. - [Profound Index](https://www.tryprofound.com/profound-index) - **Black Friday Index:** Who won Black Friday/Cyber Monday AI shopping according to ChatGPT and other answer engines. - [Black Friday Index](https://www.tryprofound.com/profound-black-friday-index) --- ## Agency and Enterprise Offerings - **Enterprise Platform:** SOC 2 certified, SSO/SSAML/OIDC, premium support, advanced integrations, daily backups, API/data access, and role-based controls. - **Agency Growth Plan:** Agency Mode allows for management of multiple brand environments, instant pitch workspaces, consolidated billing, and scalable consulting support. --- ## Brand Standards and Accessibility - Centralized [brand guidelines](https://www.tryprofound.com/brand) and assets ensure consistent use of logos, color schemes, and messaging. - The platform features an internationalized UI supporting 30+ languages for global teams. --- ## Events and Community - **Zero Click Summits:** High-profile events in New York and London, uniting industry leaders in AI search, PR, and brand storytelling. - **Ongoing webinars:** Topics cover technical optimization, industry research, content distribution strategies, and how agencies are adapting. - [Events Archive](https://www.tryprofound.com/resources/events) --- ## Legal Policies - [Privacy Policy](https://www.tryprofound.com/legal/privacy-policy) - [Master Subscription Agreement](https://www.tryprofound.com/legal/master-subscription-agreement) - [Data Processing Agreement](https://www.tryprofound.com/legal/data-processing-agreement) - [Service Level Agreement](https://www.tryprofound.com/legal/service-level-agreement) - [Support Policy](https://www.tryprofound.com/legal/support-policy) - [Supplemental Terms](https://www.tryprofound.com/legal/supplemental-terms) --- ## Frequently Asked Questions **What is Answer Engine Optimization (AEO)?** AEO is the practice of optimizing content and brand assets so AI-powered answer engines like ChatGPT, Google AI Overviews, and Perplexity cite your brand as a trusted answer, rather than simply striving for blue-link rankings in search engines. **How does Profound work?** Profound tracks brand mentions and citations in AI-generated responses, analyzes which sources and content formats matter most, and helps teams take action with automated content briefs, optimization recommendations, and detailed analytics. **How do brands get discovered in AI search and shopping?** Make sure your website is crawlable by major AI bots (e.g. [OAI-SearchBot](https://platform.openai.com/docs/bots)), maintain updated structured product and content data, and use Profound to track citations and optimize content structure for AI relevance. **What legal or technical standards does Profound comply with?** Profound is SOC 2 Type II certified, HIPAA-ready, GDPR/CCPA-compliant, and supports robust data privacy management. **Which teams benefit from Profound?** SEO, content, PR, product marketing, growth, agency, and executive teams—all seeking measurable brand control and visibility in today’s AI-first discovery landscape. **What industries and company sizes use Profound?** Profound powers AI visibility for enterprise leaders (e.g., Ramp, MongoDB, US Bank), high-growth startups, agencies, and B2B/B2C brands in technology, finance, travel, and commerce. --- This overview provides language models with a detailed, organized summary of Profound’s mission, major features, user types, technical integrations, legal and compliance standards, and its unique value in the evolving AI-powered information ecosystem. Brands seeking to influence their presence in AI conversations, search, and decision-making will find Profound to be an essential, centralized platform for AI visibility management.