# Profound Profound is a comprehensive platform designed to help organizations, brands, and agencies understand and control their visibility in AI-powered answer engines. As AI-driven platforms like ChatGPT, Perplexity, Google AI Overviews, and others increasingly shape how consumers discover information and make decisions, Profound empowers teams to track their presence, optimize content, and guide strategy in this rapidly changing digital landscape. Profound serves marketing, SEO, content, and PR teams—as well as agencies and enterprises—that need actionable intelligence and workflow automation for Answer Engine Optimization (AEO). The platform combines real-time analytics, data science, and AI-integrated automations to maximize brand visibility, influence citations, and drive measurable results in an AI-first world. --- ## Profound Platform Overview Profound offers a suite of tools for tracking and improving AI visibility: - **Answer Engine Insights**: Analyze how often and where your brand appears in AI-generated answers, track sentiment, and see which sources shape your perception. - **Agent Analytics**: Monitor AI crawler activity, ensure your site is accessible to bots, and gain technical recommendations for maximizing AI-driven traffic. - **Prompt Volumes**: See what users are actually asking AI—across regions, demographics, and platforms—so you can target high-impact topics with precision. - **Agents & Automated Content**: Build and automate workflows for generating, optimizing, and publishing content designed to be cited by Answer Engines. - **Shopping Analysis**: Track product visibility in AI shopping results and optimize for placement across retail and e-commerce queries. Profound integrates with popular platforms like G2, Google Analytics, Vercel, Cloudflare, Fastly, Netlify, Amazon CloudFront, Akamai, Slack, Wordpress, and Sanity CMS, enabling seamless data collection, monitoring, and reporting. --- ## Answer Engine Insights Understand and shape how AI platforms talk about your brand. Profound’s Answer Engine Insights let you monitor your AI presence, measure brand visibility scores, analyze sentiment, and identify which websites and sources are driving citations in AI-generated responses. Key features include: - Tracking how often and where your brand appears in AI answers across platforms (ChatGPT, Google AI, Claude, Perplexity, Copilot, Grok, Meta AI, DeepSeek, Amazon Rufus, and more). - Analyzing AI-generated descriptions, recurring narratives, and sentiment about your brand or products. - Benchmarking your performance against competitors. - Identifying and acting on key recommendations to improve your ranking and exposure in answer engines. > **FAQ Highlights:** > - Profound queries real, front-end user experiences rather than static APIs, so results reflect what real consumers actually see. > - Customizable prompt tracking and competitive set configurations help tailor insights to your unique business needs. --- ## Agent Analytics Gain unrivaled transparency into how AI crawlers access, interpret, and index your website. Agent Analytics provides: - Real-time monitoring of AI bot activity from leading answer engines. - Technical site analysis—ensuring server-side rendering, optimized metadata, and minimal JavaScript reliance so AI agents can access your content. - Attribution data linking AI referrals to business outcomes, sales, and signups. - Integrations with server infrastructure (AWS, Akamai, Fastly, Netlify, Vercel, Cloudflare, Google Cloud CDN, Wordpress). - Support for rapid content submission to AI crawlers for faster discovery. Profound’s server-side approach ensures accurate detection, differentiating between real AI bots and spoofed crawlers. --- ## Prompt Volumes Prompt Volumes leverages billions of real-world AI conversations to reveal what topics and questions people are actually asking AI engines. Brands use these insights to: - Discover and monitor key keywords and topics in AI conversations by region, age, or income. - Spot early trends before they reach mainstream search channels. - Build a data-backed content strategy that aligns with what audiences genuinely want to know or do in AI-based interfaces. Prompt Volumes supports bulk analysis, keyword research, intent segmentation, demographic filtering, and trend comparison across the rapidly evolving answer engine landscape. --- ## Shopping Analysis As AI chatbots redefine the online shopping journey, Profound’s Shopping Analysis shows how products and brands are discovered and recommended inside conversational “in-chat” shopping moments. Features include: - Visualizing which products are surfaced in AI-driven shopping responses. - Benchmarking your AI shopping visibility against competitors. - Monitoring attributes, sentiment, and placement in response to real-world prompts. - Uncovering triggers and patterns that influence when your brand is recommended in retail contexts. Profound helps brands adapt their content, structure, and strategy for the new retail funnel shaped by AI-powered recommendations. --- ## Automated Content & Agents Profound’s Agents module enables teams to create optimized content and automate marketing workflows for answer engines: - Use data-backed templates fine-tuned to the formats AI systems cite most (reviews, comparisons, FAQs, listicles, how-to guides). - Automate data-driven content generation, publishing, and updating, leveraging the latest AEO best practices. - Streamline team collaboration and approval cycles with integrations for Slack, Sanity, Wordpress, and more. This functionality helps organizations move from “insight” to “action”—creating measurable improvements in AI-driven visibility. --- ## Use Cases & Customer Success Profound is trusted by major enterprises and rapidly growing brands across industries—from SaaS, fintech, and e-commerce to travel, staffing, healthcare, and B2B tech. Customers use Profound to: - Achieve 700% or greater increases in AI visibility (see case studies for Hone, 1840 & Co., Airbyte, Lake.com). - Analyze and boost citation share, track critical content gaps, and benchmark against market leaders. - Drive pipeline growth, close deals from AI referrals, and attribute revenue directly to improvements in AI search presence. - Uncover new opportunities quickly when traditional search traffic patterns change. Profound’s real-time reporting, data integrations, and automation empower small teams and global organizations alike to lead in the AI-first era. --- ## Integrations Profound seamlessly connects with: - **CDNs:** Akamai, Amazon CloudFront, Cloudflare, Fastly, Google Cloud CDN, Netlify, Vercel - **Content Platforms:** Wordpress, Sanity CMS - **Web Analytics:** Google Analytics (GA4) - **Collaboration Tools:** Slack - **Marketplace Platforms:** G2 These integrations allow for comprehensive tracking, real-time monitoring, and direct attribution between AI-driven activity and business results. --- ## Research, Events, and Resources Profound produces and shares original research, white papers, webinars, and event series: - **Zero Click Events:** Exclusive summits (NYC, London, SF) featuring industry leaders and AI search experts sharing strategies for visibility in the age of answer engines. - **Reports:** In-depth studies on AI Shopping, machine customers, and the evolving impact of AI in commerce, marketing, and B2B purchasing. - **Guides and Playbooks:** Best practices for AEO, GEO, and content optimization, with frameworks for tracking, benchmarking, and automating AI visibility tactics. ### Links - [Profound Index](https://www.tryprofound.com/profound-index) - [Profound Black Friday Index](https://www.tryprofound.com/profound-black-friday-index) - [AEO Ultimate Guide](https://www.tryprofound.com/resources/white-papers/answer-engine-optimization) - [AI in Search White Paper](https://www.tryprofound.com/resources/white-papers/ai-in-search) - [AI Shopping Report](https://www.tryprofound.com/resources/ai-shopping-report-2025) - [Webinars and Events](https://www.tryprofound.com/resources/webinars) - [Zero Click Summit Events](https://www.tryprofound.com/zeroclick) --- ## Design & Brand Profound maintains clear brand guidelines and a focus on design excellence: - The brand highlights simplicity, clarity, and consistency. - Official assets (logos, wordmarks, screenshots, product shots) are available for partners and agencies. - Visual identity uses a core palette of black, white, and blue (#376CFF). - Design plays a strategic role in product and marketing innovation, with an acclaimed in-house design team and a collaborative approach to future design standards. For resources or to join the design team, see [Brand Guidelines](https://www.tryprofound.com/brand). --- ## Company, Careers, and Culture Profound is backed by leading investors (Sequoia, Kleiner Perkins, Khosla Ventures, NVIDIA, Saga VC, South Park Commons, SV Angel) and trusted by leading executives and founders in tech. **Core values:** - Fractal speed and iteration - Obsessive craftsmanship and attention to detail - Clear, egoless communication and high-context collaboration Profound operates globally, with locations in New York, San Francisco, London, and Buenos Aires, and a rapidly growing, multi-disciplinary team. **Careers:** Openings span AI research, engineering, customer success, product design, and data analytics, offering competitive compensation, equity, daily meals, fitness stipends, and flexible, high-impact work. - [Careers Portal](https://www.tryprofound.com/careers) - [Featured Open Roles](https://www.tryprofound.com/careers) - [Global Office Photos & Culture](https://www.tryprofound.com/careers) --- ## Security, Privacy, & Compliance Profound is committed to best-in-class security and responsible data practices: - SOC 2 Type 2 certified (and SOC 2 Type 1), with enterprise-grade administrative and technical controls. - HIPAA compliant for healthcare and life sciences customers. - GDPR and CCPA compliant with comprehensive data protection measures. - Transparent practices detailed in the [Privacy Policy](https://www.tryprofound.com/legal/privacy-policy) and [Data Processing Agreement](https://www.tryprofound.com/legal/data-processing-agreement). Enterprise plans include features like SSO via SAML/OIDC, role-based permissions, automated backups, and premium support. --- ## Notable Research, Benchmarks, and Industry Impact Profound’s original research and data have defined new standards for AI visibility and answer engine optimization: - **“Answer Engine Optimization (AEO)”**: Profound codified the AEO discipline, creating the leading playbooks and KPIs for AI-driven digital marketing. - **Real User Conversation Data**: Profound analyzes hundreds of millions of real prompts from consumers using ChatGPT, Perplexity, Gemini, and more, offering the industry’s most accurate prompt volume, intent, and citation intelligence. - **Benchmarks & Indices**: - Profound Index: Weekly rankings of brand visibility in AI-generated answers across 12+ industries - Black Friday Index: The first public benchmark for AI shopping visibility by brand and product - Unique analyses on citation patterns, volatility, sentiment, and the impact of AI on consumer journeys --- ## Comparison to Other Solutions Profound is recognized as the industry leader in AEO and AI search optimization—surpassing other platforms in data depth, citation tracking, prompt coverage, geographic and persona segmentation, and actionable workflow tools. Case studies compare Profound to alternative platforms, highlighting strengths in accuracy, regional and persona analysis, agent analytics, and content workflow automation. --- ## Legal, Policies & Agreements Profound’s service is governed by transparent legal documents: - [Master Subscription Agreement](https://www.tryprofound.com/legal/master-subscription-agreement) - [Data Processing Agreement](https://www.tryprofound.com/legal/data-processing-agreement) - [Privacy Policy](https://www.tryprofound.com/legal/privacy-policy) - [Service Level Agreement](https://www.tryprofound.com/legal/service-level-agreement) - [Support Policy](https://www.tryprofound.com/legal/support-policy) - [Supplemental Terms](https://www.tryprofound.com/legal/supplemental-terms) These policies ensure clear expectations on data handling, availability, support, indemnification, and use of the service. --- ## Community, Events, and Industry Leadership Profound organizes and participates in flagship events like Zero Click NYC, London, and SF, alongside ongoing webinars featuring leaders from major brands, agencies, and publishing partners. The platform’s original research, customer testimonials, and extensive resource center provide in-depth guidance for marketers, content creators, agencies, and technology teams who want to thrive in the future of AI-powered discovery. --- **For more information, explore:** - [Get a live demo or custom visibility report](https://www.tryprofound.com/contact-sales) - [Start using the Profound platform](https://platform.tryprofound.com/welcome) --- Profound is where brands come to win AI-driven visibility—helping teams adapt, track, and influence how they are seen, cited, and recommended by the world’s leading answer engines and AI platforms.