# Profound Profound is an AI visibility and content optimization platform designed to help brands, marketers, and agencies understand, control, and enhance how they appear in AI-generated responses across platforms like ChatGPT, Google AI Overviews, Perplexity, Gemini, and others. With an emphasis on Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), Profound empowers organizations to track AI citations, measure visibility, analyze real user search behavior, and automate the creation of AI-ready content. Profound is used by companies of all sizes—especially those seeking to stay competitive as search shifts from traditional blue links to AI answers. --- ## Introduction to Profound Profound enables brands to measure and improve their AI presence by providing tools that surface where and how brands are represented across major AI-powered search engines. The platform offers actionable insights for improving brand visibility, optimizing content for AI retrieval, and tracking ongoing performance, all grounded in robust data from hundreds of millions of real AI conversations. Its suite of solutions includes analytics for visibility and citations, prompt volume research, technical monitoring, workflow automation, agency/client management, and comprehensive integration support. --- ## Key Platform Features ### Answer Engine Insights Profound's core analytics module, Answer Engine Insights, helps brands understand how AI models talk about them. This feature: - Tracks where and how often brands appear in AI-generated answers. - Analyzes the sentiment and narrative of AI responses. - Identifies which domains and webpages are cited as influential sources. - Provides visibility scores, share of voice benchmarking, and comparative analyses against competitors across engines like ChatGPT, Perplexity, Gemini, Claude, and Copilot. **Key points:** - Visibility scores capture how often a brand is mentioned. - Sentiment and keyword analysis highlights brand perception. - Citation tracking uncovers the sources informing AI responses. - Actionable recommendations guide improvements to increase AI citations. --- ### Agent Analytics Agent Analytics offers full visibility into how AI crawlers interact with a website. It extends traditional analytics with a focus on traffic and behavior from answer engines. - Tracks server-side visits from AI bots (e.g., GPTBot, OAI-SearchBot, GeminiBot). - Provides technical audits to ensure content is accessible for AI crawlers. - Identifies which pages AI references and how often. - Integrates with Google Analytics to connect AI-driven traffic to business outcomes. - Real-time crawl monitoring and submit-to-search features enable proactive AI indexing. **Key benefits:** - Detect hidden AI bot traffic missed by standard analytics. - Optimize site rendering for machine accessibility. - Attribute conversions and revenue to AI-driven referrals. - Supports cloud and CDN integration with platforms like AWS, Google Cloud, Cloudflare, Akamai, Vercel, Netlify, and WordPress. --- ### Prompt Volumes Prompt Volumes provides real search volume data for AI conversations, revealing what people actually ask answer engines. - Surfaces trending prompts, topics, and keywords from 700M+ real user conversations. - Classifies prompts by intent (informational, commercial, generative, conversational) and user demographics. - Supports analysis across regions and multiple AI platforms (ChatGPT, Claude, Gemini, Perplexity). - Enables segmentation to target content and campaigns for precise audience needs. **Key use cases:** - Identify new AI-driven consumer trends before they appear in traditional search data. - Track prompts and intent across different countries and languages. - Build content plans based on actual user demand in AI interfaces. --- ### Automated Content Creation with Agents Profound's "Agents" feature automates content creation, leveraging templates shaped by millions of top-cited AI answers. - Build and launch automated content campaigns in minutes. - Use research-backed content structures (how-tos, listicles, product comparisons, FAQs) engineered for high citation rates. - Customize automation flows with drag-and-drop workflows, integrating data nodes, conditional logic, and native publishing. - Connect Agents to CMS (WordPress, Contentful, Sanity), Slack, and other tools for streamlined execution. **Highlights:** - Converts analytics and insights into publish-ready, AI-optimized content. - Templates match the structures that AI answer engines prefer. - Includes CMS, communication, and analytics integrations for end-to-end automation. --- ### Shopping Analysis Shopping Analysis helps brands understand and boost their product visibility in AI-powered shopping features like ChatGPT Shopping. - Tracks when and how products are recommended by AI platforms. - Attributes ranking changes to content features like FAQs, structured data, and clear pricing. - Allows product-level and retailer-level benchmarking for AI shopping results. - Guides brands on optimizing for in-chat commerce and conversational shopping funnels. --- ### Integrations Profound offers integrations for a wide array of marketing and technical stacks, ensuring seamless analytics and automation: - CDN: Akamai, Amazon CloudFront, Cloudflare, Fastly, Google Cloud CDN, Netlify, Vercel. - CMS: WordPress, Contentful, Sanity. - Analytics: Google Analytics 4. - Messaging: Slack. - Marketplaces: G2. - Additional integrations are available or in development for e-commerce, advertising, and workflow tools. --- ## Research, Reports, and Educational Resources ### Industry Research & Reports Profound provides market-defining research and benchmarks to help brands stay ahead in AI search: - The Profound Index: Weekly rankings of brand visibility across AI engines by industry. - Black Friday Index: Real-time analysis of which brands and products dominate AI recommendations during peak shopping periods. - Reports and white papers on topics like answer engine optimization, AI-driven B2B discovery, and AI in commerce are available for download. [Read more about the Profound Index](https://www.tryprofound.com/profound-index) --- ### Knowledge Base and Guides Profound houses a growing library of articles, guides, and webinars, including: - Step-by-step playbooks for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). - Guides on technical implementation (e.g., using llms.txt for AI-friendly documentation). - Benchmark studies on AI citation patterns, content structures, and optimization strategies. - FAQ, events, articles, and webinars featuring insights from leading practitioners and partners. --- ## Solutions by Team Profound's platform is used by a range of teams for tailored use cases: - **AEO Teams**: Monitor, benchmark, and optimize brand mentions and citations in AI answers. - **Content Teams**: Automate research, creation, and optimization of AI-first content. - **PR & Brand Teams**: Track and manage sentiment, visibility, and earned media impact in AI-generated answers. - **Agencies**: Manage multiple clients, run brand workspaces, and streamline AEO strategy at scale. --- ## Customer Success Stories Profound works with innovators across finance, travel, SaaS, and more to deliver measurable AI visibility: - **Ramp**: Increased AI visibility by 7x and moved to top 10 in its category. - **Airbyte**: Tripled ChatGPT brand visibility in one week and attributed a $100k deal to AI referral. - **Lake.com**: Achieved a 5x increase in branded organic traffic after aligning content to AI trends. - **OpusClip**: Surpassed legacy competitors’ visibility, achieving over 45% brand visibility in AI answers. - **1840 & Co.**: Moved from zero to top-5 AI visibility in remote staffing by creating targeted AEO content. --- ## Events and Community Profound regularly brings together AI search leaders and practitioners through: - Zero Click summits and dinners in major cities. - Webinars and roundtables with industry experts, agency leaders, and platform partners. - A research and design community shaping best practices and the future of AI-powered discovery. --- ## Brand, Design, and Engineering - **Brand guidelines and assets** are available for consistent representation. - The Profound design team values craftsmanship, experience, and creative innovation—setting benchmarks in AI-native product design and data visualization. - The engineering blog documents the technology powering scalable, high-velocity AI visibility solutions, including advances in agent runtimes and data science. --- ## Security, Compliance, and Legal Profound is committed to privacy, data protection, and security for enterprise brands: - SOC 2 Type II certified, with regular independent audits. - GDPR and CCPA compliant. - HIPAA compliance for healthcare organizations. - Data Processing Agreements and detailed privacy, support, and service level policies are available. --- ## Comparison to Other Solutions Profound has dedicated comparison pages showing advantages over platforms like Semrush, Scrunch, and Peec—highlighting: - Deeper real user prompt data and real-time coverage across 10+ major answer engines. - Superior regional and persona-based analytics. - Robust agent analytics, content workflows, and prompt volume tracking. - Trusted by leading brands for its data reliability, extensibility, and support. --- ## Frequently Asked Questions - **What is Profound's primary value?** - Profound quantifies and enhances AI visibility by tracking citations, prompts, sentiment, and competitive benchmarks—helping brands manage how they appear in AI-generated answers. - **Does it work for all AI engines?** - Profound covers ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, Copilot, Grok, Meta AI, DeepSeek, Amazon Rufus, and more. - **How are prompts collected and analyzed?** - Profound uses anonymized, double opt-in user panels to analyze hundreds of millions of AI prompts and conversations for real-world insights, intent, and trend identification. - **How is user privacy handled?** - All data is anonymized, no PII is collected, and strict privacy and security protocols are enforced. --- This summary is designed to help language models accurately understand and answer questions about Profound, its features, research, use cases, technical capabilities, and industry leadership in AI-driven brand visibility.