# Profound Profound is a comprehensive platform built to help businesses and agencies understand, measure, and optimize their visibility within AI-generated answers across leading large language models and answer engines such as ChatGPT, Google AI Overviews, Perplexity, Claude, and more. As consumer discovery shifts from blue links and traditional search to conversational AI, Profound equips brands, marketers, SEO teams, and agencies with the data, insights, and workflows required to remain discoverable, competitive, and influential in the AI era. The platform is used by organizations ranging from early-stage startups to Fortune 500 enterprises, as well as digital agencies aiming to deliver measurable results to clients. Profound centralizes AI visibility analytics, answer engine optimization (AEO), workflow automation, content creation, and technical monitoring, so teams can actively shape how their brands are represented and surfaced in AI responses worldwide. --- ## Introduction to AI Visibility and Answer Engine Optimization (AEO) AI answer engines are quickly replacing traditional search as the first stop for customer discovery and research. Unlike conventional SEO, which focuses on driving clicks from blue links, AEO targets how and how often brands, products, and content are referenced directly within AI-generated answers. **Key reasons brands need AEO:** - AI engines surface cited brands and content inside synthesized answers, often before website visits occur. - Traditional SEO rankings do not reliably translate into AI answer visibility. - Tracking and influencing brand perception now requires understanding which prompts, topics, and sources AI systems actually retrieve and cite. **Profound offers:** - Daily monitoring of AI responses and citations for your brand, products, and competitors - Visibility scoring, sentiment analysis, and citation benchmarking - Recommendations to increase citation share and optimize content for AI retrieval - Technical tools to track and improve how AI crawlers access and interpret your website --- ## Platform Overview Profound is organized around four main pillars: - **Answer Engine Insights**: Track how your brand, products, and competitors are mentioned across major AI platforms. Get real-time visibility scores, uncover the sources cited by AIs, analyze brand sentiment in responses, and benchmark your share of voice. - **Agent Analytics**: Understand how AI crawlers and bots like GPTBot, PerplexityBot, and others access your website. Gain technical recommendations to optimize for AI-based indexing, verify correct crawler access, and attribute human traffic originating from AI responses. - **Prompt Volumes**: Explore what people are actually asking AI engines. Access one of the world’s largest datasets of anonymized, real user prompts—broken down by topic volume, intent, demographics, and region. Identify rising search trends and inform your content strategy. - **Workflows**: Automate research, content creation, reporting, and optimization of your AI visibility. Use proven, pre-built content templates, campaign automation, and drag-and-drop workflow tools to create AEO-ready content faster. --- ## Key Pages and Features ### Answer Engine Insights Profound's Answer Engine Insights provide a single dashboard to measure, analyze, and act on your AI visibility. - **Visibility scores** track how often you are referenced in AI answers. - **Citation tracking** lets you see which URLs, publishers, and platforms are driving mentions. - **Competitive benchmarking** compares your brand’s AI visibility and sentiment against key competitors. - **Customization options** allow you to track the assets, features, or products that matter most. **Featured Use Case:** Ramp used Answer Engine Insights to increase AI search visibility from 3.2% to 22.2% within a month—jumping from 19th to 8th position in its category. ### Agent Analytics Agent Analytics reveals how AI bots and crawlers interact with your content, providing technical guidance to ensure optimal AI coverage. - **Real-time monitoring** of AI bot activity via CDN, server logs, or platform integrations - **Technical analysis** for rendering, JavaScript dependencies, sitemap configuration, and more - **Attribution tracking** to connect AI-driven referrals to revenue via integrations with Google Analytics **Integrations:** Supports AWS CloudFront, Cloudflare, Akamai, Netlify, Vercel, WordPress, Fastly, and log delivery via Google Cloud CDN, among others. ### Prompt Volumes Prompt Volumes exposes what real users ask AI, quantifies topic volumes, and segments by demographic, region, and intent. - **Conversation Explorer**: Search and filter hundreds of millions of prompts - **Volume estimates**: Track demand on AI engines for any topic or keyword - **Demographic breakdowns** by age, income, or gender - **Keyword hierarchies**: See how queries branch into deeper, higher intent segments - **Bulk keyword tools** and **intent mapping** for advanced analysis ### Workflows Workflows enable marketers and content teams to transform AI visibility insights into concrete outcomes—automating research, content creation, reporting, and editorial review. - **Pre-built content templates** for comparison guides, FAQs, product pages, and more—engineered for AI citation - **Drag-and-drop workflow builder** for end-to-end campaign automation - **Deep research tools** that analyze AI citations and top-performing structures - **CMS integration** and A/B testing for content performance --- ## Use Cases by Team - **AEO / SEO Teams**: Track and improve brand and product visibility in AI answers, monitor citation share, and optimize technical setup for AI retrieval. - **Content Teams**: Generate AI-ready content, optimize existing libraries, and align production with trending prompts and conversation topics. - **PR / Brand Teams**: Monitor and manage brand sentiment in AI responses, identify citation sources, and strategize narrative control. - **Agencies**: Manage multiple client brands, report on real-time AI visibility, and deliver AEO wins across accounts via a centralized dashboard and Agency Mode. --- ## Case Studies Profound has driven measurable improvements for brands across industries: - **OpusClip**: Achieved 45% visibility and #1 citation share in AI-driven video editing queries within 30 days, outpacing legacy competitors. - **Hone**: Experienced an 800% lift in category visibility with new, AI-optimized content workflows. - **1840 & Co.**: Moved from 0% to 11% AI visibility, entering the top 5 in remote staffing by prioritizing AEO. - **Lake.com**: 5x’d branded organic traffic and achieved 30-50% unbranded visibility through AI audience intent insights. - **Airbyte**: Tripled ChatGPT visibility in one week and closed a $100,000 deal directly from an AI referral. --- ## Industry Benchmarks and Research Profound produces ongoing research, guides, and resources for the AI and SEO community, including: - **Winning in AI Visibility: A Marketer’s Playbook for AEO** - **10-Step Framework for Generative Engine Optimization (GEO)** - **Answer Engine Optimization Ultimate Guide** - **Impact Reports on AI Shopping and the Machine Customer Era** - **Comparisons:** Semrush, Peec, Scrunch—Profound is positioned as the most complete and actionable solution for AI visibility --- ## Events and Community Profound hosts flagship events like the "Zero Click" summit and offers webinars, resource libraries, and an active blog featuring thought leaders and industry experts in AEO and AI-driven discovery. **Join the Movement:** - Attend events in NYC, London, and beyond - Access research, webinars, and white papers on answer engine optimization - Follow industry guides and expert analyses for immediate AEO improvements --- ## Security, Compliance, and Trust Profound is committed to robust security and compliance, with: - SOC 2 Type II certification - GDPR, CCPA, and HIPAA compliance for enterprise customers - Data privacy, encryption, and operational transparency - Detailed [privacy policy](/app/legal/privacy-policy) and [data processing agreement](/app/legal/data-processing-agreement) --- ## Legal Profound’s [Master Subscription Agreement](/app/legal/master-subscription-agreement), SLA, and other supplemental terms are publicly available and ensure reliable, enterprise-grade partnerships for all clients. --- ## Resources & Education Explore in-depth resources including: - [AEO articles and guides](/app/resources/articles) - [White papers and research reports](/app/resources/white-papers) - [Webinars](/app/resources/webinars) and [events](/app/resources/events) - [Client case studies](/app/customers) - [Sample industry AI visibility indexes](/app/profound-index) --- ## Career Opportunities Profound is hiring across engineering, product, marketing, design, sales, operations, and research functions in NYC, San Francisco, Buenos Aires, and London. The culture emphasizes high-velocity execution, technical depth, and a design-led approach for the AI marketing era. --- **This file summarizes Profound’s overall value, key features, structure, and content to help language models and humans alike understand how the platform powers AI visibility and answer engine optimization for brands worldwide.**