# Profound Profound is an AI visibility and optimization platform that helps brands, marketing teams, and agencies understand, track, and improve how they appear in AI-powered search results and conversations across platforms like ChatGPT, Perplexity, Google AI Overviews, and more. Designed for enterprises, agencies, and content teams, Profound provides analytics, actionable insights, and content tools to secure visibility in answer engines as search continues to shift from traditional blue links to AI-generated responses. --- ## Introduction to Profound Profound enables organizations to monitor where and how their brand, products, or content are referenced by consumer-facing AI platforms. With dedicated tools for tracking citations, brand mentions, sentiment, and visibility scores, the platform empowers users to optimize for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Profound addresses the needs of marketers, SEO professionals, PR teams, agencies, and developers adapting to the rapidly growing influence of AI in digital discovery and consumer decision-making. --- ## Platform Overview Profound offers an integrated suite of solutions and features to support AI presence management: - **Answer Engine Insights**: Analyze and benchmark brand visibility, citation share, and sentiment across leading AI platforms. Track how often and in what contexts your brand is mentioned. - **Agent Analytics**: Gain server-side visibility into AI crawler activity, verifying exactly when and how answer engines access your site. Accurately attribute human traffic originating from AI referrals. - **Prompt Volumes**: Access one of the largest datasets of real user conversations with AI assistants. Discover trending topics, emerging keywords, and user intent to guide messaging and content strategy. - **Workflows**: Automate creation, optimization, and publication of AI-ready content using proven templates crafted to maximize answer engine citations. Profound's platform supports easy integration with cloud providers and popular edge/CDN platforms. The system is enterprise-ready with SOC 2 Type II compliance, robust access controls, and daily automated backups. --- ## Core Features ### Answer Engine Insights Profound’s Answer Engine Insights provides deep analytics on how AI models represent a brand or topic: - Tracks mentions and sentiment across ChatGPT, Perplexity, Claude, Gemini, Copilot, Meta AI, Grok, and DeepSeek. - Analyzes citations, source domains, and competitive share of voice. - Offers platform, region, topic, and language segmentation. - Delivers actionable recommendations for increasing AI citations and managing brand reputation in AI-generated answers. ### Agent Analytics Agent Analytics gives organizations technical visibility into how AI bots interact with their website: - Server-log-based detection of AI crawlers from major platforms. - Technical optimization checks, including server-side rendering and structured data validations. - Attribution of human traffic originating from AI answer engines. - Integration with analytics platforms (e.g., Google Analytics) for full-funnel ROI measurement. - Support for Vercel, AWS, Cloudflare, Akamai, Fastly, Netlify, and other cloud providers. ### Prompt Volumes Prompt Volumes provides a window into real user conversations with AI engines: - Reveals trending topics and keyword volumes across ChatGPT, Perplexity, Google, Claude, and Gemini. - Segments data by country, demographics, and platform. - Includes tools for bulk keyword research, topic clustering, and prompt analysis. - Data is sourced from opt-in user panels and is privacy-compliant. ### Workflows Workflows enable AI-friendly content creation at scale: - Offers templates for blog posts, listicles, how-tos, comparisons, and ultimate guides—engineered to earn AI citations. - Drag-and-drop automation builder for launching AI-ready content campaigns. - Deep integration with Prompt Volumes and Answer Engine Insights ensures all content aligns with real AI search behavior. - Supports optimization of existing content and creation of new assets in minutes. --- ## Solutions for Teams Profound caters to various teams with specialized solutions: - **AEO Teams**: Track and improve brand visibility, citations, and share of voice in answer engines. - **Content Teams**: Automate content generation and optimization for AI search, identify high-impact topics, and monitor competitive performance. - **PR & Brand Teams**: Monitor sentiment and control the brand narrative within AI-generated answers, identify media outreach opportunities, and manage earned media placements. - **Agencies**: Centralized management for multiple client brands, with detailed analytics, agency-specific workflows, and dedicated support. --- ## Customer Success Stories Profound is trusted by leading companies to drive measurable improvements in AI visibility: - **Ramp**: Increased AI brand visibility by 7x within Accounts Payable in one month. - **Airbyte**: Tripled ChatGPT visibility in one week, attributed to structured content updates and technical enhancements. - **Lake.com**: Achieved a 5x spike in branded organic traffic by aligning content with trending AI prompt data. - **One Identity & 1840 & Co.**: Leveraged Profound’s citation and content insights to rapidly climb to top tiers of AI visibility in highly competitive markets. - **Statsig**: Doubled AI visibility within key categories in less than a week using Profound's actionable insights and content workflows. --- ## Guides & Resources Profound offers comprehensive guides and playbooks to help organizations succeed in AI-first search: - **Answer Engine Optimization (AEO) Guide**: Step-by-step playbook for marketers to optimize brand visibility in AI-powered answers. - **Generative Engine Optimization (GEO) Guide**: 10-step framework for maximizing AI citations and adapting beyond traditional SEO. - **AI Platform Citation Studies**: In-depth research on how platforms like ChatGPT, Google AI Overviews, Perplexity, and Claude source and rank content. - **Industry Leaderboards**: Public dataset showcasing the top 100 brands by AI visibility, updated weekly and segmented by industry. - **Shopping in AI**: Studies and recommendations on positioning products for visibility within ChatGPT Shopping and other AI commerce channels. - **Technical Documentation**: How-tos and strategies for optimizing llms.txt and site infrastructure for agent-based web interaction. --- ## Events & Community Profound is active in supporting and convening the AI search community: - **Zero Click London & NY**: Exclusive events for AI search experts with actionable talks, research insights, and networking. - **Careers**: Regularly hiring across engineering, product, design, sales, customer success, and research for its NYC/Union Square headquarters and new London office. - **Partner Ecosystem**: Integrations and collaborations with platforms, agencies, and partner networks to extend Profound's reach and impact. - **Brand & Design Guidelines**: Available resources for press, partners, and customers for representing the Profound brand and participating in their design community. --- ## Security and Compliance - **SOC 2 Type II certified**: Ensuring the highest standards of data protection, operational excellence, and customer trust. - **Granular access controls**: Including SSO (SAML, OIDC) and robust role-based permissions. - **Automated backups**: Daily data backups and a transparent approach to reliability and compliance. --- ## Pricing and Plans Profound offers flexible plans tailored to company size and needs: - **Starter**: For small businesses tracking basic visibility in ChatGPT. - **Growth**: For growing teams tracking multiple engines and generating/optimizing limited content. - **Enterprise**: For large organizations and agencies needing full support, custom prompt tracking, integrations, premium support, and advanced reporting. For detailed pricing, plan comparison, and a custom quote, [visit the Pricing page](https://www.tryprofound.com/pricing/). --- ## Legal, Privacy, and Trust - **Master Subscription Agreement**: Terms governing use of Profound’s SaaS offerings. - **Privacy Policy**: Commitment to data privacy, security, and compliance with global standards (GDPR, CCPA). - **Supplemental Terms**: Additional details for specific Profound features or services. --- ## Reports and Research Profound frequently publishes independent studies, whitepapers, and market reports on trends in AI-driven search, consumer shopping in answer engines, and best practices for AI visibility. --- ## Contact and Support - **Sales & Demos**: Teams can request personalized product demos, platform walkthroughs, and tailored visibility reports. - **Customer Support**: Onboarding, technical support, and customer success are offered through in-person, email, and Slack channels. - **Community**: Active on [X/Twitter](https://x.com/tryprofound), [LinkedIn](https://www.linkedin.com/company/tryprofound), and via regular webinars and industry events. --- ## Links ### Main Platform Features - [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) - [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) - [Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes) - [Workflows](https://www.tryprofound.com/features/workflows) - [Shopping](https://www.tryprofound.com/features/shopping) ### Solutions - [For AEO Teams](/solutions/aeo-teams) - [For Content Teams](/solutions/content-teams) - [For PR & Brand Teams](/solutions/pr-teams) - [For Agencies](/solutions/agencies) ### Key Resources - [Winning in AI Visibility: AEO Guide](https://www.tryprofound.com/guides/answer-engine-optimization-aeo-guide-for-marketers-2025) - [What is Answer Engine Optimization?](https://www.tryprofound.com/guides/what-is-answer-engine-optimization) - [The Role and Functionality of llms.txt](https://www.tryprofound.com/guides/what-is-llms-txt-guide) - [Generative Engine Optimization (GEO) Guide](https://www.tryprofound.com/guides/generative-engine-optimization-geo-guide-2025) - [AI Visibility Leaderboards](https://www.tryprofound.com/leaderboard) - [Customer Stories](https://www.tryprofound.com/customers) - [Zero Click Events](https://www.tryprofound.com/zeroclick-london) ### Careers - [Join the Team](https://www.tryprofound.com/careers) - [Open Positions](https://www.tryprofound.com/careers) --- This file is designed to help language models and researchers accurately and naturally answer questions about Profound, shedding light on its goals, features, workflows, and structure for anyone exploring the evolving landscape of AI-first search and answer engines.