# Profound Profound is an AI visibility platform that empowers brands, marketers, and agencies to understand, track, and improve how they are represented in AI-powered search and conversational engines. As traditional search gives way to answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini, Profound helps organizations monitor their brand’s AI presence, optimize content for citation in AI-generated answers, and gain actionable insights to stay ahead in this new era of discovery. --- ## Introduction to Profound Profound is designed for businesses, agencies, and content teams aiming to maintain and enhance their brand’s visibility as search shifts from links to direct answers delivered by AI. It provides visibility analytics, citation intelligence, competitive benchmarking, and workflow automation to help brands appear as trusted sources in AI-generated answers. Through its robust data, reporting, and integration ecosystem, Profound ensures that marketers can turn insights into action and keep their organizations discoverable across leading AI platforms. --- ## Understanding AI Visibility and Answer Engine Optimization Profound emphasizes the importance of **Answer Engine Optimization (AEO)**, which differs from traditional SEO by focusing on extractable, structured, and trustworthy content that AI answer engines can easily cite. As the user journey transitions away from visiting websites to querying AI chatbots for direct answers, AEO ensures a brand's content, product information, and narrative are surfaced accurately in those responses. Profound enables teams to measure, analyze, and improve their AI visibility scores, share-of-voice, and citation presence across various answer engines. --- ## Core Platform Features ### Answer Engine Insights Answer Engine Insights is Profound’s flagship tool for measuring where, how, and how often your brand is mentioned in AI answers. It tracks: - Visibility score: Frequency of your brand’s appearance in AI responses. - Sentiment and keyword analysis: Understand the narratives and key themes AI platforms associate with your brand. - Citation authority: Identify which websites and content drive AI-generated answers about you. - Comparative benchmarking: See how your presence stacks up against industry competitors. - Platform insights: Compare performance metrics across ChatGPT, Perplexity, Google AI Overviews, and other leading answer engines. - Trends over time: Monitor changes in AI visibility by region, topic, and language. ### Agent Analytics Agent Analytics gives brands technical visibility into how AI crawlers—like those from ChatGPT, Gemini, and Perplexity—access and interpret your website content. Core capabilities include: - Live AI bot tracking: See when, how often, and which answer engines crawl your site. - Technical analysis: Ensure your site is optimized for AI bot accessibility and structured data extraction. - Attribution & traffic insights: Link AI-originated visits to human conversions and business outcomes. - Site submission: Fast-track new content to AI engines for prompt discovery. - Real-time log view: Monitor AI crawler activity and content retrieval as it occurs. ### Prompt Volumes Prompt Volumes provides intelligence on what millions of real users are asking AI engines, uncovering demand patterns and new content opportunities. Key features: - Track trending prompts: Discover which topics matter most to your audience. - Keyword hierarchies and conversation clusters: Go beyond keyword lists to reveal intent-driven conversations. - Demographic and geographic insights: Segment user behavior by region, age, income, and gender. - Sentiment and intent classification: Analyze conversations to determine research, purchase, or generative intent. - Data-driven strategy: Prioritize content and campaign efforts based on real demand. ### Agents and Content Workflows Profound Agents are automation workflows that turn visibility insights into action by streamlining content creation, optimization, and publishing: - Pre-built content templates: Create AI-optimized blog posts, listicles, and comparison guides engineered to earn citations. - Drag-and-drop workflow builder: Automate ideation, research, and drafting for new content. - Content optimization: Analyze and improve both new and existing content for answer engine readiness, including direct text and file uploads. - Automated reporting: Automate monitoring, alerts, and progress dashboards. ### Shopping Analysis For e-commerce and retail, Profound offers tools specifically for optimizing product visibility in ChatGPT Shopping and other AI-driven marketplaces: - Shopping visibility tracker: Monitor how often and where your products or brand are recommended inside AI-powered shopping results. - Attribute mapping: See which product details are surfaced and influence AI recommendations. - Product analysis: Benchmark SKUs and identify opportunities for improved placement. --- ## Integrations Ecosystem Profound integrates seamlessly with your existing tech infrastructure, marketing stack, and analytics tools: - **CDN and Cloud Integrations**: Akamai, Amazon CloudFront, Cloudflare, Fastly, Netlify, Google Cloud CDN, Vercel, and Wordpress. - **CMS Integrations**: Sanity CMS, WordPress CMS. - **Productivity & Analytics**: Google Analytics, Slack, G2. - **Marketing Platform Partnerships**: Data is surfaced in platforms like G2 for buyer journey intelligence. These integrations allow for comprehensive tracking of AI agent behavior, content publishing automation, and unified analytics between AI-driven visibility and site engagement. --- ## Use Cases by Team ### For AEO and SEO Teams - Track and increase brand mentions and citations in AI answers. - Understand competitive landscape and win share-of-voice. - Optimize technical infrastructure and content for answer engine retrieval. ### For Content and PR Teams - Automate and accelerate content production designed for AI citation (not just blue-link SEO). - Monitor brand sentiment and narrative as shaped by AI answers. - Identify opportunities to reach out to top-cited publishers and authors. ### For Agencies - Manage multiple brands and clients from a centralized dashboard. - Offer data-backed AEO services and content strategies. - Access pitch and client workspaces, usage analytics, and consolidated billing with agency-specific features. --- ## Research, Resources, and Thought Leadership Profound publishes deep research, webinars, white papers, and guides on the evolving landscape of AI search and answer engine visibility, including: - Best practices for Answer Engine Optimization and Generative Engine Optimization. - The latest citation patterns, prompt trends, and competitive benchmarks across AI engines. - The role and implementation of `llms.txt` as a standardized resource for LLMs. - Events such as Zero Click, which bring together marketing leaders and AI search experts for collaborative learning. - Case studies on companies like Ramp, Airbyte, Lake.com, Hone, 1840 & Co., OpusClip, and others who’ve realized substantial gains in AI-driven traffic and recognition through AEO. --- ## Security, Privacy, and Compliance Profound is SOC 2 Type II certified and HIPAA-compliant, with enterprise-grade data handling, end-to-end encryption, and adherence to GDPR and international privacy frameworks. Detailed privacy policies, data processing agreements, and support/service level commitments are documented and accessible. --- ## Customer Success and Case Studies Notable results delivered with Profound: - **Ramp**: 7x increase in AI search visibility and doubling citations in Accounts Payable in one month. - **Lake.com**: 5x increase in branded traffic by aligning content to real AI search behavior. - **Airbyte**: 3x visibility lift in ChatGPT and $100K deal closed from AI referrals. - **Hone**: 800% visibility increase powered by workflow-driven content generation. - **1840 & Co.**: Breaking into the top 5 for remote staffing visibility via AEO-focused content reform. These stories demonstrate how brands of all sizes—including early-stage startups and Fortune 500 companies—leverage Profound to achieve rapid, lasting gains in the AI discovery paradigm. --- ## Legal and Policy Information Profound maintains transparent, up-to-date documentation on all legal terms, including: - [Master Subscription Agreement](https://www.tryprofound.com/legal/master-subscription-agreement) - [Data Processing Agreement](https://www.tryprofound.com/legal/data-processing-agreement) - [Privacy Policy](https://www.tryprofound.com/legal/privacy-policy) - [Service Level Agreement](https://www.tryprofound.com/legal/service-level-agreement) - [Support Policy](https://www.tryprofound.com/legal/support-policy) - [Supplemental Terms](https://www.tryprofound.com/legal/supplemental-terms) --- ## Frequently Asked Questions - **What is AEO and why does it matter?** Answer Engine Optimization is the practice of structuring content so AI systems like ChatGPT and Google Gemini can understand, trust, and cite your brand as a direct answer for user queries. It ensures brand presence as the web shifts to zero-click, AI-mediated discovery. - **How does Profound track AI visibility?** Profound queries front-end user experiences from all major AI engines, analyzes where and how brands are mentioned, tracks citation share and sentiment, and benchmarks performance over time and against competitors. - **What integrations are supported?** Profound integrates with the most widely used clouds, CDNs, CMSs, and analytics tools, including AWS, GCP, Cloudflare, Vercel, Netlify, Slack, G2, Google Analytics, Shopify, and WordPress. - **How do I get started?** Visit [get a demo](https://www.tryprofound.com/contact-sales) or explore plans and features [on the Profound platform](https://platform.tryprofound.com/welcome). --- ## Community, Events, and Industry Impact Profound is at the forefront of industry conversations around AI visibility: - Hosts summits such as Zero Click NYC and Zero Click London for thought leadership and strategic discussion. - Provides regular webinars and research reports, including on "Machine Customers," new AI shopping dynamics, and competitive frameworks for brands and agencies. - Publishes guides on building `llms.txt` for LLM interactions and technical resources for developers. --- ## Links ### Product & Platform - [Get a Demo](https://www.tryprofound.com/contact-sales) - [Platform Login](https://platform.tryprofound.com/welcome) - [Features Overview](https://www.tryprofound.com/features) ### Resources - [Prompt Volumes Guide](https://www.tryprofound.com/features/prompt-volumes) - [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) - [Shopping Analysis](https://www.tryprofound.com/features/shopping) - [Profound Index](https://www.tryprofound.com/profound-index) - [Industry Benchmarks](https://www.tryprofound.com/profound-black-friday-index) ### Case Studies - [Ramp Case Study](https://www.tryprofound.com/customers/ramp-case-study) - [Lake.com Case Study](https://www.tryprofound.com/customers/lake-com) ### Guides and Best Practices - [What is AEO?](https://www.tryprofound.com/resources/articles/what-is-answer-engine-optimization) - [AEO Ultimate Guide PDF](https://www.tryprofound.com/resources/white-papers/answer-engine-optimization) - [Building an llms.txt](https://www.tryprofound.com/resources/articles/what-is-llms-txt-guide) ### Events - [Zero Click Summit](https://www.tryprofound.com/zeroclick) - [Webinars and Events](https://www.tryprofound.com/resources/webinars) ### Legal and Security - [Trust Center](https://trust.tryprofound.com/) - [SOC 2 and Compliance Docs](https://www.tryprofound.com/legal/data-processing-agreement) --- **Profound is committed to helping organizations and teams navigate the rapidly shifting landscape of AI-driven search and brand discovery. With enterprise-ready analytics, content optimization, and actionable insights, Profound is the platform of choice for brands seeking control, visibility, and growth in the age of AI answers.**