# Profound Profound is a platform built to help brands, agencies, and organizations understand, track, and improve their visibility in AI-generated answers across leading large language models and answer engines. As user search behavior shifts from traditional links to AI-synthesized responses, Profound provides data, analytics, and content tools for the era of Answer Engine Optimization (AEO). ## Introduction Designed for marketers, SEO teams, content strategists, and enterprises, Profound enables users to measure their brand presence in platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, and others. The platform offers detailed analytics, real user prompt data, actionable content workflows, and direct integrations, making it the trusted choice for creating and optimizing AI-ready content and understanding the next generation of digital discovery. --- ## AI Visibility & Answer Engine Optimization Profound is at the forefront of Answer Engine Optimization, providing visibility into how brands, products, and services appear in conversational AI results. The platform analyzes brand mentions, citations, sentiment, and competitive benchmarks across a wide range of AI platforms. **Key areas:** - **Visibility Scoring:** See how often your brand is mentioned or recommended in AI answers. - **Citation Analysis:** Identify which sources and domains drive AI-generated answers about your brand. - **Sentiment & Narrative Tracking:** Monitor how your brand is described—positively, neutrally, or negatively—across platforms. - **Competitive Benchmarking:** Compare your AI visibility and share of voice against industry peers. - **Persona Insights:** Segment visibility data for different audience types and business goals. --- ## Platform Features ### Answer Engine Insights Track, measure, and understand your brand’s visibility in AI-generated responses. Profound monitors front-end experiences from major answer engines—not just APIs—capturing how users actually see your brand. - Track presence, sentiment, and citation sources. - Benchmark against competitors. - Analyze trends by topic, region, or time. - Download comprehensive visibility reports. - Frequently asked questions help clarify platform coverage, customizable prompts, and methodology. ### Agent Analytics Gain deep technical insight into how AI agents—such as crawlers from ChatGPT, Perplexity, Google Gemini, Claude, and more—access and interpret your content. - **AI Crawler Monitoring:** Real-time crawling analytics and log analysis, including bot identity and visit patterns. - **Technical Readiness:** Identify technical changes to improve indexability and accessibility (e.g., server-side rendering, structured data). - **Traffic Attribution:** Track referral and conversion impact from AI-driven search. - **Integrations:** Works with a variety of hosting setups and CDNs, including AWS, CloudFront, Akamai, Cloudflare, Fastly, Netlify, WordPress, and Vercel. ### Prompt Volumes Profound aggregates and models real user prompt data to show what people are asking across AI platforms. - **Keyword & Topic Discovery:** Uncover trending prompts, discover intent, and track audience interest over time. - **Volume Projections:** Get search volume estimates and track prompt frequency globally. - **Intent & Demographic Segmentation:** See breakdowns by region, age, gender, and income. - **Bulk Analysis & Lists:** Organize, group, and batch-analyze hundreds of keywords or prompts. ### Agents Customizable, drag-and-drop AI-powered automation for content creation, optimization, reporting, and task execution. - **Prebuilt Templates:** Quickly launch with proven actions for AEO research, FAQ generation, translations, and more. - **Content Generation:** Build, optimize, and publish AI-ready assets in minutes. - **Slack, CMS, and Workflow Integrations:** Automate end-to-end processes and receive notifications, handle approvals, or modify content within your existing stack. ### Shopping Analysis Designed for retailers and product brands, Shopping Analysis reveals how products and brands are discovered, recommended, and described in AI-powered shopping experiences. - **Product Visibility:** Track appearance and placement for individual SKUs. - **Sentiment & Attribute Mapping:** Analyze how AI describes your products, pricing, reviews, and unique features. - **Competitive & Retailer Benchmarking:** See where you stand in holiday indexes or against top merchants. --- ## Data Science & Research Profound’s research team analyzes hundreds of millions of real conversations, LLM-generated responses, and citation patterns to surface actionable industry insights. - **Query Fanout Analysis:** See how AI models expand prompts into multiple search queries, shaping brand opportunity. - **Platform-Specific Patterns:** Understand how AI answers engines like ChatGPT, Google AI, Gemini, and Perplexity prioritize different sources, citations, and content structures. - **Volatility & Citation Drift:** Measurement frameworks show the inherent variability in LLM citations and the need for continuous monitoring. Explore Profound’s webinars, white papers, and research hubs for deep dives on answer engine optimization, content structure, and the future of search. --- ## Content Creation and Optimization Profound supports both the creation of new AI-optimized content and the transformation of your existing content library to meet the needs of answer engines. - **Content Briefs:** Receive targeted suggestions based on real AI prompt analysis, helping you structure articles for extraction and citation. - **Optimization Tools:** Analyze and upgrade existing content with actionable recommendations—covering structure, schema, headings, FAQs, and semantic alignment. - **Content Score:** Predictive scoring (AEO Content Score) shows your likelihood of being cited by answer engines, with machine-learning-backed insights on what to improve. --- ## Integrations Profound connects with leading hosting, analytics, and workflow platforms to maximize data input and output: - **CDN and Hosting:** Akamai, Amazon CloudFront, Cloudflare, Fastly, Netlify, Vercel, and WordPress - **Content Management:** Sanity CMS, Contentful, WordPress CMS - **Collaboration:** Slack, Gamma presentation software - **Web Analytics:** Google Analytics for tracking AI-attributed conversions - **Other partnerships:** Integrations with G2 for B2B software insights. --- ## Customer Success Stories Profound empowers organizations of all sizes—from scaling startups to global enterprises—to win in the AI search era. Case studies highlight brands like Airbyte ([tripled AI visibility and won $100k deals from ChatGPT referrals](https://www.tryprofound.com/customers/airbyte)), Lake.com (5x increase in branded organic traffic), and 1840 & Co. (from invisible to top-5 cited in staffing) using Profound’s analytics, prompt data, and content workflows for transformational growth. Key outcomes for customers include: - Rapid increases in AI search and citation visibility - Data-backed content pivots tied directly to revenue and referrals - Improved competitive positioning through continuous optimization --- ## Professional Resources & Events Profound offers a wealth of educational resources to help teams master AEO: - **Guides & White Papers:** In-depth coverage of answer engine optimization, AI content strategy, and technical best practices. - **Industry Reports:** Proprietary research such as “AI Shopping Report: How Answer Engines Are Rewriting Commerce.” - **Webinars & Events:** Regular webinars, summits (Zero Click series), and on-demand sessions featuring thought leaders and clients sharing winning strategies. --- ## Solutions for Teams Profound’s platform is tailored for multiple business roles: - **AEO Teams:** Build measurable AI visibility and control brand representation in answer engines. - **Content Teams:** Automate, optimize, and scale AI-ready content production with structured data and proven frameworks. - **PR & Brand Teams:** Track sentiment, drive earned media placement, and safeguard reputation in a zero-click world. - **Agencies:** Deliver turn-key AI visibility services to clients, manage multiple brands efficiently, and access a dedicated partner directory. --- ## Enterprise, Security & Compliance For large organizations, Profound delivers robust security, scalability, and compliance: - **Enterprise Features:** SOC 2 Type II certified, SSO with SAML/OIDC, automated backups, role-based access control, and scalable API integration. - **Compliance:** GDPR and HIPAA-compliant, with privacy and data processing documentation. - **Support:** Premium customer success, with world-class engineering, onboarding, and technical support teams. --- ## Community & Partner Ecosystem Profound supports a vibrant professional ecosystem: - **Partners Directory:** Vetted agencies and consultants deliver AEO results for a diverse client base. - **Design Team & Brand Resources:** Build on Profound’s brand guidelines or join the team contributing to the industry’s leading design and product experiences. - **Comparison Guides:** See why marketers switch to Profound from alternatives like Semrush, Peec, and Scrunch. --- ## Legal, Privacy, and Trust Profound maintains transparent and robust legal and privacy practices: - **Privacy Policy:** Governs collection, use, and processing of user and customer data. - **Data Processing Agreement:** Details responsibilities for customer and end-user data. - **Service Level Agreement & Support Policy:** Guarantees service reliability and outlines customer support standards. [Trust Center](https://trust.tryprofound.com/) with documentation and certifications available. --- ## Further Resources - **[Answer Engine Optimization (AEO) Ultimate Guide](https://www.tryprofound.com/resources/white-papers/answer-engine-optimization)** - **[Winning in AI Visibility: Marketer’s Playbook for 2025](https://www.tryprofound.com/resources/articles/answer-engine-optimization-aeo-guide-for-marketers-2025)** - **[The Role and Functionality of llms.txt](https://www.tryprofound.com/resources/articles/what-is-llms-txt-guide)** for optimizing your website for LLMs and AI crawlers --- ## Links ### Core Platform & Features - [Try Profound](https://www.tryprofound.com) - [Platform Access](https://platform.tryprofound.com/welcome) - [Agent Analytics](https://www.tryprofound.com/features/agent-analytics) - [Answer Engine Insights](https://www.tryprofound.com/features/answer-engine-insights) - [Prompt Volumes](https://www.tryprofound.com/features/prompt-volumes) - [Shopping](https://www.tryprofound.com/features/shopping) - [Pricing Overview](https://www.tryprofound.com/pricing) - [Contact Sales](https://www.tryprofound.com/contact-sales) - [Resource Center](https://www.tryprofound.com/resources) - [Partners](https://www.tryprofound.com/partners) ### Thought Leadership & Events - [Zero Click Summit](https://www.tryprofound.com/zeroclick) - [Research Hub](https://www.tryprofound.com/research) - [Blog](https://www.tryprofound.com/blog) - [Industry Guides](https://www.tryprofound.com/resources/articles) ### Customer Stories - [Airbyte Case Study](/customers/airbyte) - [Lake.com Case Study](/customers/lake-com) - [Ramp Case Study](/customers/ramp-case-study) - [Hone Case Study](/customers/hone) - [OpusClip Case Study](/customers/opus-clip) --- **Profound brings clarity, control, and actionable strategy for every brand aiming to thrive in the AI-powered, answer-first web.**