# Profound Profound is an AI visibility and Answer Engine Optimization (AEO) platform designed to help businesses and brands understand, manage, and improve how they appear across major AI-powered search engines and conversational platforms like ChatGPT, Perplexity, Google AI Overviews, and beyond. Geared toward marketers, agencies, and enterprises, Profound delivers insight into AI-driven brand representation, citation trends, and customer intent. The platform combines robust AI analytics, actionable content optimization, and workflow automation tools, enabling organizations to control their digital presence in an era where AI answers, rather than blue links, shape consumer journeys. --- ## Introduction Profound addresses a fundamental shift in digital marketing: the transition from traditional SEO to AI-driven search. As consumers increasingly get instant answers from AI engines rather than archived search results, brands must optimize to appear in these answers and track how their narratives are shaped. Profound empowers teams to measure AI visibility, understand AI-generated conversation trends, and take active steps to boost citation rates and brand sentiment—across all major answer engines in dozens of languages and regions. The platform is trusted by leading brands, agencies, and growth-driven organizations looking for both high-level insights and operational tools to remain visible and competitive in the AI-first web. --- ## Platform Overview Profound’s platform is structured as a comprehensive suite of tools and analytics modules that together define the workflow of modern Answer Engine Optimization: - **Answer Engine Insights:** Track your brand’s visibility, mentions, and sentiment across leading AI platforms. Uncover which prompts, topics, and websites are influencing AI-generated answers about your brand, benchmark against competitors, and monitor trends over time. - **Prompt Volumes:** Discover what millions of users are asking AI engines across categories and demographics. Profound’s unique datasets provide real, anonymized prompt data, giving marketers the ability to spot rising trends, prioritize content topics, and understand audience intent in real time. - **Agent Analytics:** See how AI crawlers (such as ChatGPT, Gemini, Claude, Perplexity, and others) visit and access your website. This module helps diagnose visibility blind spots, optimize technical site architecture for LLM access, and attribute AI referrals to actual business outcomes. - **Workflows:** Build and automate your content creation and optimization processes. Use proven, AI-optimized templates, drag-and-drop workflow builders, and real-time insights to rapidly deploy content that earns citations and wins AI visibility. - **Shopping Analysis:** Analyze how products appear in AI-powered shopping experiences like ChatGPT Shopping. Track product visibility, understand which SKUs are recommended by AI, and optimize product pages for maximum exposure in conversational commerce. - **Content Optimization:** Receive actionable recommendations to improve your existing content’s structure, clarity, and citation-worthiness—tailored for how answer engines parse and cite information. **Key features across the platform include:** - Competitive benchmarking and share-of-voice tracking - Integration with data sources like Google Analytics - Segmenting insights by persona, geography, and topics - Workflow automation for content creation, reviews, and distribution - Technical audits for site crawlability and AI-friendliness ### Integrations Profound offers seamless integrations with widely used infrastructure platforms and analytics tools, making it easy for businesses to unify AI visibility efforts across their tech stack: - **Content Delivery Networks**: Akamai, Amazon CloudFront, Cloudflare, Fastly, Netlify, Google Cloud CDN, and Vercel integrations for direct AI crawler analytics. - **Content Management Systems**: Native connectors for WordPress and Sanity CMS. - **Web Analytics**: Google Analytics 4 integration for attribution and conversion tracking from AI-sourced referrals. - **Marketing Intelligence and Review Platforms**: G2 integration for tracking product page citations. - **APIs and SDKs**: TypeScript SDK, Python SDK, and MCP server for bringing Profound data into custom workflows and AI tools. --- ## Core Solutions ### AEO Teams Profound enables AEO (Answer Engine Optimization) teams to control brand visibility in AI-generated answers. Teams can boost their brand’s mention rates, monitor earned citations, and benchmark against competitors. The platform also provides diagnostic tools for tracking site interactions with major LLM crawlers and optimizing content for better AI retrieval. ### Content Teams Content teams use Profound to streamline both the production and optimization of AI-ready content. With automated workflows, content templates modeled on top-cited AI sources, and actionable gap analyses, marketers can efficiently create publishing assets designed to earn AI citations and outperform standard SEO-driven content strategies. ### PR & Brand Teams For public relations and brand stewardship, Profound offers automated sentiment analysis and detailed mapping of who is citing your brand across AI conversations. Teams can track narrative shifts, identify opportunities for earned media outreach, and monitor how brands are framed across different answer engines and platforms. ### Agencies Profound provides agencies with centralized client management, agency-specific plans, and multi-brand workspaces. Agency Mode allows rapid set-up of custom work environments, scalable client reporting, consolidated billing, and the tools needed to deliver AEO and AI search visibility services as a core practice. --- ## Research, Learning, and Events Profound invests heavily in research and education, supporting industry adaptation to AI search: - **Research Hub:** Access exclusive reports, such as the AI Shopping Report and The Machine Customer Era, detailing how answer engines shape intent, comparison, and purchase decisions. - **Resource Center:** Includes collections of webinars, white papers, articles, and event recaps to help brands and marketers stay ahead of AI visibility trends and best practices. - **Zero Click Summit Events:** Profound organizes leading industry events (e.g., Zero Click London, Zero Click New York), convening experts to discuss AI-driven search and strategies for the evolving “zero-click” digital landscape. - **Guides and Playbooks:** Comprehensive frameworks for AEO and GEO (Generative Engine Optimization), alongside tactical checklists for optimizing sites and content for AI citations. --- ## Case Studies and Success Stories Profound features detailed customer stories highlighting measurable brand gains in AI visibility: - **Ramp:** Increased AI visibility in the accounts payable sector by 7x in a single month by creating AI-optimized content. - **Airbyte:** Tripled brand visibility in ChatGPT, leading to significant business wins attributed to AI-sourced referrals. - **One Identity:** Moved from marginal AI visibility to #1 rankings in key cybersecurity topics through citation-driven strategies. - **OpusClip:** Achieved 45% brand visibility and became the top-cited source in its niche within 30 days, leveraging Profound’s insights to outperform established competitors. - **Hone:** Boosted AI visibility by 800%, becoming the top-cited source for their most important product line after optimizing content using Profound workflows. - **Lake.com & 1840 & Co.:** Smaller companies significantly expanded AI search presence, using prompt-driven content and continuous visibility tracking. --- ## Pages and Feature Overviews ### Answer Engine Insights Understand how AI platforms talk about your brand by tracking appearance rates, sentiment, and the impact of key citations. Profound delivers metrics like visibility scores, sentiment analysis, citation authority, and competitive benchmarking—updated daily across all major answer engines. **Key benefits:** - Monitor how often your brand is mentioned and in what context. - Analyze which sites and sources shape AI-generated answers about you. - Uncover trends, compare against competitors, and export actionable datasets. ### Prompt Volumes Reveal what consumers are truly asking—across hundreds of millions of prompts per month—enabling brands to target content and messaging for genuine user intent, not just SEO keywords. **Features:** - Explore trends by region, topic, or demographic. - Segment conversation data by intent (informational, commercial, generative, etc.). - Build and track custom keyword lists to monitor topical demand. - Bulk keyword analysis for in-depth project work. ### Agent Analytics Get comprehensive, server-side visibility into bot traffic from AI crawlers—where, when, and how often AI platforms access your site, which pages are most cited, and which technical elements might be limiting your AI presence. **Capabilities:** - Real-time AI bot detection and verification. - Technical audits for AI-friendliness and accessibility. - Attribution and measurement of human visits driven by AI-generated links. - Submission tools to expedite content indexing by answer engines. ### Workflows No-code automation for building high-impact content campaigns, from research through to publishing. Includes drag-and-drop workflow builders, templated content recipes, and collaboration tools that speed up production without sacrificing AEO quality. **Key strengths:** - Dozens of pre-built templates modeled after most-cited AI content formats. - Automation of research, citation analysis, and content synthesis. - Performance analytics and real-time content optimization feedback. ### Shopping Analysis Track your product visibility and positioning within AI-powered shopping features, especially as platforms like ChatGPT Shopping become defaults for consumer discovery. Profound analyzes product-level citations, in-chat recommendation rates, and key differentiators influencing AI recommendations. **Benefits:** - Identify gaps in product data, attribute mapping, and messaging that influence AI shopping visibility. - Benchmark against retailer and competitor performance. --- ## Industry Reports and Guides Profound publishes seminal research on the impact of AI search, including: - **Answer Engine Optimization Ultimate Guide**: Strategies and step-by-step playbooks for appearing as a trusted source in AI answers. - **AI in Search: How Brands Can Own the Answer Space**: The shift from click-based to influence-based marketing in the AI era. - **Influence Orchestration in GenAI**: Analysis of which sources, platforms, and peer review systems shape B2B purchasing decisions within LLMs. - **AEO vs. GEO**: Explaining the similarities and differences between Answer Engine Optimization and Generative Engine Optimization, and why both matter. --- ## Comparison and Competitive Positioning Profound distinguishes itself from other platforms and legacy SEO tools by offering: - Comprehensive coverage of all major AI answer engines (ChatGPT, Google AI Overviews, Gemini, Perplexity, Copilot, Claude, Grok, Meta AI, DeepSeek, etc.). - Regional and language support for 50+ countries and 100+ languages. - Persona-based insights and demographic breakdowns for more targeted optimization. - Deep prompt volume data from over 700 million unique prompts, including trending intents and keyword clusters. - Advanced workflows for content creation, citation analysis, and performance measurement. - CDN-level integrations and live server log analytics for precise attribution, not just client-side analytics. Profound is trusted by leading brands and agencies for its accuracy, speed, and actionable depth. --- ## Compliance, Security, and Trust Profound maintains rigorous data security standards and compliance practices: - SOC 2 Type II certified and GDPR/CCPA compliant. - HIPAA-compliant features for healthcare, life science, and regulated industries. - Clear and transparent data processing, privacy, and service-level agreements. --- ## Careers Profound is a rapidly growing company with offices in New York City, San Francisco, London, and Buenos Aires. The company fosters a high-agency, collaborative culture and is hiring for roles across AI strategy, product, engineering, design, data science, sales, marketing, operations, and more. Employees have opportunities to shape a defining category in the future of AI-powered marketing and search. --- ## Legal, Policy, and Trust Center Profound’s key legal and compliance documents are publicly available, covering its Master Subscription Agreement, Data Processing Agreement, Privacy Policy, Service Level Agreement, and additional product-specific terms. These documents reinforce Profound’s commitment to data security, user privacy, and transparent business practices. --- ## Resources and Learning Profound’s Resource Center aggregates a wide range of learning materials: - **Articles:** Covering AEO fundamentals, optimization tips for AI visibility, and the role of evolving web standards like llms.txt. - **White Papers:** Deep research on the evolution of search, influence strategies, and AI-driven buyer journeys. - **Webinars and Events:** Sessions featuring industry leaders on AI search, conversational commerce, and content optimization. - **Case Studies:** Concrete examples from clients who achieved significant results in brand visibility and business impact. --- ## Events and Community Profound leads industry-wide education and community engagement through flagship events such as Zero Click London and Zero Click New York—bringing together top AI search experts, marketers, agency leaders, and brand strategists to shape industry practice and knowledge. --- ## For Agencies and Global Brands Profound provides tailored solutions for agencies, large enterprises, and multinational brands—including agency-specific plans, global language support, SOC 2/HIPAA compliance, scalable integration options, and deep customization for reporting, insight delivery, and workflow automation. --- ## Summary Profound enables organizations to thrive in the era where AI answers are the new front door to digital discovery. The platform’s suite of AI visibility tools, content workflows, and technical analytics provides actionable intelligence, unified workflows, and a measurable edge for brands in the age of generative search. --- **Links** - [Profound Homepage](https://www.tryprofound.com/) - [Features Overview](https://www.tryprofound.com/features/answer-engine-insights) - [Customer Stories](https://www.tryprofound.com/customers) - [Resource Center](https://www.tryprofound.com/resources) - [Contact Sales](https://www.tryprofound.com/contact-sales) - [Events: Zero Click Summit](https://www.tryprofound.com/zeroclick-london) - [Legal & Trust](https://www.tryprofound.com/legal/privacy-policy) - [Careers](https://www.tryprofound.com/careers) ---