# Profound Profound is a platform designed to help businesses, marketers, and agencies understand, measure, and improve their visibility in AI-powered answers across leading large language models and answer engines. With the rise of conversational AI tools like ChatGPT, Perplexity, and Google AI Overviews, Profound provides comprehensive analytics, content optimization, and workflow automation to ensure brands remain prominent and accurately represented in zero-click, AI-driven search experiences. Whether you’re a global enterprise, agile marketing team, or digital agency, Profound offers real-time insights that connect your brand to how AI sees and describes you—empowering you to shape your presence where millions of AI-powered decisions are made every day. --- ## Introduction to Profound Profound exists to bridge the gap between traditional SEO and the new frontier of Answer Engine Optimization (AEO). With consumer and business discovery rapidly shifting from blue-link searches to direct, conversational AI responses, brands face both a challenge and an opportunity: ensuring their content, products, and reputation are accurately referenced in AI-generated answers. To solve this, Profound provides: - **Visibility and Sentiment Analytics:** See where your brand appears, how often, and in what context across top answer engines. - **Content and Technical Optimization:** Get actionable recommendations to make your website, content, and product data more machine-readable and ‘citable’ by AI models. - **Workflow Automation:** Automate high-impact marketing, AEO research, and content production with robust templates and data-driven workflows. - **Real User Prompt Data:** Uncover trending topics, conversational demand, and segment insights with hundreds of millions of anonymized, real-user AI prompts globally. - **Compliance and Security:** Profound meets strict data protection standards (SOC 2 Type II, GDPR, HIPAA for healthcare clients). Profound empowers companies to take control of their brand narrative within AI, turning AI-generated brand mentions into real business outcomes. --- ## Core Products and Features ### Answer Engine Insights Track and analyze how your brand appears in AI-generated answers, including visibility scores, citations, and sentiment trends—across platforms like ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Copilot, Grok, and more. **Key capabilities:** - Measure how often and where your brand is cited in AI responses. - Benchmark against competitors and industry leaders. - Analyze the sentiment and themes associated with your AI mentions. - Monitor trends and changes over time, region, or audience segment. - Export data for in-depth competitive and narrative analysis. ### Agent Analytics Gain technical visibility into how AI crawlers and agents (like ChatGPT’s OAI-SearchBot, Perplexity’s crawler, Grok, and others) access, index, and interpret your website. **Key capabilities:** - Crawl and index monitoring for all major AI bots. - Technical site audits highlighting issues that might block bot access. - Real-time logging of AI bot visits, requests, and behavior patterns. - Referral tracking from AI-powered answers to actual user traffic. - Integrations with major CDNs (Akamai, Cloudflare, AWS CloudFront, Fastly, Netlify, Vercel, Wordpress) and Google Analytics for unified reporting. ### Prompt Volumes Understand what real people are asking AI models about your brand, category, industry, and competitors—with insight into trends, intent, and demographics. **Key capabilities:** - Access anonymized datasets containing hundreds of millions of real user prompts from ChatGPT, Perplexity, Gemini, and Claude. - See topic trends, prompt volumes, and intent breakdowns (commercial, informational, generative, conversation). - Segment by region, age, income, and other demographics. - Organize keywords into lists for campaign planning and deeper analysis. - Identify untracked topics and optimize for actual conversational demand, not just search keywords. ### Agents Powerful, no-code workflow automation tools for AEO. Use pre-built templates and drag-and-drop workflows to generate, optimize, and publish AI-ready content rapidly. **Key capabilities:** - Content generation templates built from millions of frequently cited, high-performing pages (blog posts, lists, how-to guides, comparisons). - Content analysis and optimization with the AEO Content Score—showing citation likelihood based on machine learning. - Seamless publishing integrations with WordPress, Sanity, Contentful, and Slack for collaboration and review. - Automated alerts and notifications on visibility shifts or content status via Slack. ### Shopping Analysis Designed for retailers and brands, Shopping Analysis reveals how products and brands are suggested and represented in AI shopping features like ChatGPT Shopping. **Key capabilities:** - Track product and brand visibility during AI-powered shopping journeys. - Analyze which product attributes, pricing, and reviews influence mentions. - Monitor competitor positioning and real-time changes in AI-generated recommendations. --- ## Resources and Research Profound maintains an extensive library of educational content and proprietary research to help brands master AEO and AI visibility. ### Guides, Playbooks & Articles - **What is Answer Engine Optimization (AEO)?** In-depth coverage of the practice of AEO, strategies for structuring content, and how to measure new KPIs like visibility score and citation share. [Read: “What is answer engine optimization (AEO)?”](/resources/articles/what-is-answer-engine-optimization) - **Winning in AI Visibility: Playbook for Marketers** A step-by-step framework for brands to analyze, create, distribute, measure, and iterate on AI-ready content to maximize brand citations in answer engines. [Read: “Winning in AI visibility: a marketer’s playbook for answer engine optimization (AEO) in 2025”](/resources/articles/answer-engine-optimization-aeo-guide-for-marketers-2025) - **The Role of LLMs.txt and Technical Foundations** Best practices for implementing llms.txt files, structured content, and schema to ensure your website is understood by AI agents. [Read: “The role and functionality of llms.txt in LLM-driven web interactions”](/resources/articles/what-is-llms-txt-guide) - **Emerging SEO vs. GEO Debate** Analysis on why Answer Engine Optimization (AEO) is a more actionable term, and why optimizing for AI-powered answers is fundamentally different from traditional SEO. [Read: “AEO vs. GEO: Why they're the same thing (and why we prefer AEO)”](/blog/aeo-vs-geo) - **Case Studies and Success Stories** Real results from companies like Ramp (7x visibility increase), Airbyte (tripled AI brand visibility in a week), and Hone (800% increase in category visibility). ### Research, Reports, and White Papers - **AI Shopping Report** Explores how answer engines are reshaping e-commerce and shopping intent, with consumer research on buyer behavior and conversion rates. - **The Machine Customer Era** Research on how AI agents and automated purchasing will change brand visibility and commerce. - **Influence Orchestration in the GenAI Era** Analysis of how B2B buyers use AI tools to build vendor shortlists, with a focus on which platforms and peer review sites dominate citations. ### Events and Webinars Profound regularly hosts industry events, webinars, and exclusive “Zero Click” summits—featuring leading experts in AI, SEO, and digital marketing. These sessions deliver cutting-edge tactics and thought leadership for winning in AI search. **Notable topics:** - Zero-Click Summits in New York, London, and San Francisco - How global brands and agencies adapt to the rise of answer engines - Research presentations on prompt volumes, AI search volatility, and influencer strategies --- ## Solutions for Teams Profound supports a wide range of organizations: ### For Enterprises - Scalable platform with enterprise-grade security and compliance (SOC 2 Type II, SSO, automated backups). - API access and native integrations with leading tools and platforms. - Dedicated support and role-based access control. - Used by leading brands in financial services, e-commerce, technology, and healthcare. ### For Agencies - Centralized client management for multi-brand AEO services. - Customizable workspaces for audits, pitches, and ongoing management. - Automation tools for rapid deployment of content and measurement. - Agency Growth plans designed to help agencies offer value-added AEO and AI visibility to their clients. ### For Content and SEO Teams - End-to-end workflow automation from research and ideation to publishing and optimization. - Data-driven content briefs, templates, and analyzer tools built for AI citation. ### For PR and Brand Communications - Real-time brand sentiment and citation analysis. - Tools for monitoring narrative control and responding to competitor shifts. - Tracking of press, reviews, and publisher partnerships for improved AI visibility. --- ## Integrations and Technical Partnerships Profound integrates with the modern marketing stack and infrastructure: - **CDN & Hosting:** - Akamai - Amazon CloudFront - Cloudflare - Fastly - Netlify - Vercel - WordPress - **CMS & Content Ops:** - Contentful - Sanity - WordPress - **Collaboration & Analytics:** - Slack (automated notifications and content workflows) - Google Analytics (GA4) for robust attribution and conversion tracking - **Marketplace Partners:** - G2 (AI Visibility Dashboard powered by Profound) --- ## Legal, Privacy, and Security Profound is committed to the highest standards for privacy, data security, and compliance. Core policies include: - **Privacy Policy:** Details on data collection, user rights, compliance with US and international (GDPR, CCPA) standards. - **Master Subscription Agreement:** Terms of service for business clients. - **Data Processing Agreement:** All personal data is handled according to best-in-class privacy regulations. - **Service Level Agreement:** 99.9%+ uptime target and priority support tiers. - **SOC 2 Type II Certification:** Regular, independent security audits. - **HIPAA compliance:** Available for healthcare and life sciences customers. --- ## Customer Success Stories Real-world impact, directly from Profound users: - **Ramp:** Achieved a 7x increase in AI search visibility for their Accounts Payable solution with Profound’s citation analysis and AI-optimized content. - **Airbyte:** Tripled ChatGPT visibility and won a $100,000 ChatGPT-driven deal after re-engineering content for AI parsing. - **Lake.com:** 5x increase in branded organic traffic by mapping and targeting “micro-moments” in AI-powered vacation planning. - **Hone:** 800% boost in category visibility, becoming the #1 AI-cited source for critical education topics. --- ## Frequently Asked Questions **What models and platforms does Profound support?** - Profound tracks visibility and citations across ChatGPT, Google AI Mode, Google AI Overviews, Gemini, Claude, Perplexity, Copilot, Grok, Meta AI, DeepSeek, and others. **How does Profound collect data?** - Real user prompts from double opt-in consumer panels, anonymized and GDPR/CCPA compliant, updated weekly for prompt, volume, and sentiment trends. **Can Profound help optimize content for answer engines?** - Yes. Profound’s content optimizer analyzes structure, schema, and extractability, offering data-backed recommendations and scoring for AI citation potential. **What kind of integrations are available?** - Profound offers plug-and-play integrations with all major CDNs, popular content management systems, Google Analytics, Slack, and more. **What security measures are in place?** - End-to-end encryption, role-based access control, automated backups, external auditing, and privacy-compliant data handling. --- ## Community, Education, and Industry Leadership Profound is a recognized thought leader in the field of AI search optimization. The platform is referenced and covered in top industry outlets, and its team regularly presents new research, frameworks, and tools at major tech and marketing events worldwide. **Popular Resources:** - AEO Ultimate Guide (White Paper) - Quarterly research reports on Generative Engine Optimization - Best practices for llms.txt adoption - Industry webinars and on-demand event archives --- ## Get Started Whether you’re ready to measure your AI visibility, optimize your presence, or automate your content strategy for the era of AI-driven discovery, Profound offers solutions and support tailored to your needs. - **Explore pricing and plans:** [Profound Pricing](/pricing) - **Book a demo or consultation:** [Contact Sales](/contact-sales) - **Get started instantly:** [Sign Up](https://platform.tryprofound.com/welcome) **Stay ahead in AI search—let Profound be your command center for brand visibility and growth in the age of superintelligence.**