Today, we’re excited to announce a new integration between Profound and Google Analytics.
Profound already helps companies measure how AI shows up across the web—tracking both bot activity on your site and human visits from AI-native search engines like ChatGPT, Perplexity, Claude, and others.
Until now, however, those insights stopped at the referral. We couldn’t tell you what those users did on your site afterward. That changes today.
Why This Matters
Understanding user behavior beyond the landing page, especially when it comes to revenue-driving events like purchases, sign-ups, or product engagement, is critical for valuing traffic from AI referrals.
With our new Google Analytics plugin, Profound can now tie revenue events back to AI-originating traffic, giving you a much clearer picture of what those visits are worth.
For example, if someone clicks through to your site from a ChatGPT recommendation and completes a $150 purchase, you’ll now be able to attribute that spend directly to the AI search engine that drove it—assuming that conversion is tracked in Google Analytics. This brings your attribution one big step closer to actual ROI.
Early users of the integration are already uncovering surprising insights, like high-converting traffic from AI tools they hadn’t prioritized before, or missed opportunities to optimize product pages that were frequently being surfaced by large language models.
Having actual dollar-value attribution lets you treat AI referral traffic like any other performance channel: optimize for it, report on it, and invest in it accordingly.
Get Started
Setup takes under 3 minutes and doesn’t require any code changes to your site. If you’re already a Profound customer, the feature is available to you starting today.
Not yet a customer? Reach out and begin measuring the full impact of AI on your business in minutes.
Support for other analytics platforms like Adobe Analytics and Amplitude is coming soon.
