Charles Zhou
On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.
Garrett Gomez and Jack Traina
Profound Workflows is a new automation layer for marketing teams that streamlines content operations for the AI search era. Audit, analyze, and optimize content at scale with automated processes, research-backed insights, and seamless workflows that reduce manual effort and accelerate growth.
Josh Blyskal
Here's a copy of my deck from Tech SEO Connect in Raleigh, NC on December 5th 2025.
Layla Baradaran and Ralfi Berk
This Black Friday and Cyber Monday, our Black Friday Index, built on 400 million real conversations, reveals which brands AI recommended most as shoppers turned to Answer Engines for the best deals.
Nick Lafferty and Trevor Pyle
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Ian Armstrong
We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.
Ian Armstrong and Dylan Babbs
We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.
Ben Grosse and Layla Baradaran
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Trevor Pyle
Profound is introducing a new App Language Selector that allows all users to access the platform in more than 30 languages. This beta release marks a key step in expanding our global presence following Zero Click London and supports our commitment to building a multilingual, accessible experience for teams across Europe and beyond.
Layla Baradaran
Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.
Multiple authors
Learn how Answer Engines transform your prompts into the search queries that ultimately determine your visibility in AI-generated answers. This guide walks through Profound’s new Query Fanouts page step-by-step, helping AEO teams understand how prompts are interpreted, which queries matter most, and where the strongest optimization opportunities live.
Ralfi Berk
Profound has successfully completed an independent HIPAA compliance assessment, conducted by Sensiba LLP. Healthcare, pharmaceutical, and life sciences organizations can now leverage Answer Engine Optimization while maintaining full regulatory compliance.
Trevor Pyle
AI assistants have become the new front door to retail. Shopping Analysis reveals how products are discovered and recommended inside AI conversations, giving retailers visibility into in chat shopping
Joey Loi
Profound's Agency Growth plan empowers agencies of all sizes to grow their AEO practice.
Josh Blyskal and Sartaj Rajpal
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
Multiple authors
Profound Index is the first leaderboard for AI visibility, ranking brands based on how often they appear in answers from leading AI models.
Multiple authors
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
Josh Blyskal and Layla Baradaran
AI agents are replacing traditional browsing with task execution, making the click and the funnels built around it less relevant. Brands that optimize for machine users will be the ones chosen in this new era.
Dylan Babbs
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
Jack Traina and Siddharth Chandrappa
We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.
Gary Fishkin and Trevor Pyle
Profound’s new Agency Mode gives agencies the power to create and manage brand environments on demand, from fast pitch audits to full brand configurations, all within one platform. Scale smarter, manage clients effortlessly, and grow your client base with Profound.
James Cadwallader and Dylan Babbs
Today, Dylan and I are excited to share that Profound is opening its first UK office.
Joey Loi and Trevor Pyle
Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.
Federico Minaya and Charles Zhou
Query AI visibility reports, bot analytics, and citation data directly from Claude Desktop and other AI tools. New MCP server, TypeScript SDK, and Python SDK make Profound's Agent Analytics instantly accessible in your workflow—no API wrestling required.
Multiple authors
Prompt Volumes now shows Conversation Intent for every keyword, revealing what customers are actually trying to accomplish.
Praneeth Alla
We're excited to announce the launch of our new product that solves a critical blind spot in AI optimization: Query Fanouts.
Gaby Gayles and Josh Prunty
You can now create multiple lists within Prompt Volumes to track keywords for your projects.
Dylan Babbs and Ian Armstrong
We’re excited to announce that Profound Agent Analytics now integrates with Akamai. This extends our AI observability to one of the world’s largest content delivery networks, giving teams precise visibility into how AI crawlers and bots engage with websites running on Akamai.
Multiple authors
Discover how Profound’s new Personas feature lets you see Answer Engine responses through your audience’s eyes. Segment visibility by role, industry, or motivation to get deeper, more actionable insights into the people who matter most.
Multiple authors
Prompt Volumes reveals what customers ask ChatGPT and other answer engines. 400M+ conversations, data updated weekly, views by region and demographics, and keyword hierarchies to spot trends.
Multiple authors
Conversation Explorer now includes demographic breakdowns across age, income, and gender.
Jack Traina and Lucas Romero Di Benedetto
Content Optimization now supports text paste and file uploads alongside URL analysis. Optimize drafts, documents, and unpublished content for answer engines before they go live.
Layla Baradaran
Announcing the Profound x G2 Partnership
Multiple authors
Discover Keyword Hierarchies, a new way to visualize how AI conversations branch into deeper intent,built on real-time search across hundreds of millions of keywords.
Jack Traina and Lucas Romero Di Benedetto
Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations. But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.
Multiple authors
We're excited to announce the launch of support for Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Multiple authors
Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.
James Cadwallader and Dylan Babbs
The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.
Charles Zhou
OpenAI just announced GPT-5, their smartest and most capable model yet. Profound is ready with immediate tracking support, helping brands understand their AI visibility from day one.
Charles Zhou
The recent Cloudflare-Perplexity dispute reveals a fundamental misunderstanding about the future of the web. As AI agents become the primary way users interact with online content, we need to rethink our approach to web infrastructure.
Josh Blyskal and Sartaj Rajpal
New research reveals ChatGPT's dramatic pivot from Bing to Google search results, fundamentally altering how we need to think about AI visibility and optimization.
Multiple authors
Earlier this year, we launched Prompt Volumes in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.
Jack Traina and Dylan Babbs
Less than two months ago, we launched Profound Actions to help marketers create data-driven content briefs. Since then, some of the biggest brands on the planet have used these briefs to improve their AI visibility in just a few weeks.
Ali Vaghar and Siddharth Chandrappa
At Profound, we launched Prompt Volumes to help brands see exactly what their customers are asking in LLMs like ChatGPT.
Dylan Babbs and Ian Armstrong
We're excited to announce a significant expansion of our Agent Analytics integrations, making it easier than ever for teams to gain visibility into how AI systems interact with their websites.
Multiple authors
We're thrilled to announce two powerful new tools in Prompt Volumes: Bulk Keyword Analysis and Keyword Research. These tools are built to help you uncover insights from real user prompts across AI platforms like ChatGPT. Understand trends, compare volumes, and export data effortlessly.
Federico Minaya and Praneeth Alla
We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Praneeth Alla and Federico Minaya
We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal and Sartaj Rajpal
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
Siddharth Chandrappa and Ali Vaghar
We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.
Dylan Babbs and Jack Traina
We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.
Praneeth Alla and Federico Minaya
We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.
Josh Blyskal and Sartaj Rajpal
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Nick Lafferty
Understanding the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and why they're essentially the same strategy.
Josh Blyskal and Sartaj Rajpal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Dylan Babbs
We're thrilled to announce next‑aeo, a new NPM package from Profound designed for Next.js developers who care not just about SEO, but AEO (AI Engine Optimization). It builds a bridge between your app and today's answer‑driven LLMs.
Dylan Babbs
Today, we're excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.
James Cadwallader and Dylan Babbs
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Charles Zhou and Praneeth Alla
We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.
Multiple authors
Today, we're thrilled to announce that Prompt Volumes is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.
Dylan Babbs
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
Nick Lafferty
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Nick Lafferty
Our framework for choosing the best AI visibility provider to track brand mentions and optimize content for AI answer engines.
Josh Blyskal
Google is finally admitting that chat is the future of search. Bye-bye blue links, hello AI Mode.
Dylan Babbs
Today, we're excited to announce a new integration between Profound and Google Analytics.
Dylan Babbs
We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal
On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.
Dylan Babbs
We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.
Dylan Babbs
We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.
Charles Zhou
Discover why RAG systems outperform API-only approaches for monitoring AI brand visibility. Learn how real-time retrieval provides deeper insights to protect your digital presence across large language models.
Charles Zhou
Explore Grok's innovative search mechanisms - Grok Websearch and Grok DeepSearch. Learn how these xAI technologies work together with Profound Agent Analytics to deliver precise, contextually relevant answers.
Josh Blyskal
Unlock the power of Agent Experience (AX) with our definitive AI-First Manifesto. Discover why savvy platforms are embracing AI agents (beyond chatbots) to streamline sign-ups, simplify workflows, and capture high-value leads. Stay ahead of the competition with actionable insights and expert strategies for an AI-driven future.
Charles Zhou
On January 23, 2025, OpenAI introduced Operator, a groundbreaking AI system that can control a web browser to perform tasks on behalf of users. This marks a significant evolution in how AI interacts with the web—moving from passive crawling to active browsing. While this advancement brings exciting possibilities, it also presents a fundamental challenge: How can websites understand and serve the actual user behind the AI agent?
Dylan Babbs
We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
Charles Zhou
In a stunning development that's reshaping the AI landscape, DeepSeek, a Chinese AI startup, has recently made waves with their open-source R1 model. Released in January 2025, DeepSeek R1 has garnered attention not just for matching OpenAI's capabilities at a fraction of the cost (90-95% less), but also for being the first to successfully integrate web search into a reasoning-focused language model.
Charles Zhou
On January 23 2025, OpenAI released Operator, marking a significant evolution in how AI interacts with the web. At Profound, we've conducted an extensive analysis of this new technology, leveraging our expertise in AI system behavior to uncover crucial insights for brands and businesses.
Charles Zhou
In December 2024, we conducted a comprehensive analysis of AI crawler behavior by processing millions of server requests across various high-traffic websites. Our findings fundamentally challenge conventional wisdom about web analytics and content optimization for AI systems. Here's our deep dive into the methodology, findings, and implications for web architecture.
Dylan Babbs
We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.
Dylan Babbs
Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.
James Cadwallader
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.
James Cadwallader
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.
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