Dylan Babbs
/Product
Close the attribution gap with Google Analytics and Profound
Today, we’re excited to announce a new integration between Profound and Google Analytics.
Blog
News and Updates about Profound
Dylan Babbs
/Product
Introducing support for ChatGPT Shopping
We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Josh Blyskal
/Technology
Claude Web Search Explained
On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.
Dylan Babbs
/Product
Introducing Support for Region-based Prompting and Analysis
We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.
Dylan Babbs
/Product
Introducing New Features for Enterprise Brands
We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.
Dylan Babbs
/Product
Introducing Agent Analytics
We’re excited to announce the launch of Profound Agent Analytics, the world’s first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
Dylan Babbs
/Product
Introducing Support for Google AI Overviews in Profound
We’re excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.
Dylan Babbs
/Product
Conversation Explorer: The First Tool to Reveal AI Search Volume
Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.