Joey Adelman and Matthew Huo
/Product
Introducing Citation Decay in Profound
For every cited URL, Profound tracks week over week citation counts to show the full lifetime of a citation.
Blog
News and updates about Profound
Ryan Van
/Company
Profound named as a Representative Vendor in the 2026 Gartner® Market Guide for Answer Engine Visibility Tools
Profound has been named a Representative Vendor in Gartner's first Market Guide for Answer Engine Visibility Tools. Here's why it matters.
Jasman Singh
/Research
Where do AI citations come from?
This is an observational analysis on approximately ~12 billion AI citations. The study works to understand how answer engine citation preferences differ by industry and model across 29 industries and 8 LLMs.
Allen Wu
/Research
Breaking down how ChatGPT Shopping works behind the user experience
For the first time, we piece together how ChatGPT shopping works behind the user experience, piecing components together, from user query to product search to card-offer relationship, to help merchants truly begin to understand how to approach AI shopping. Here's what over 200k shopping prompts revealed.
Nick Lafferty
/Product
Three workflows to try with the Profound MCP
Three Profound MCP workflows for marketers: compare competitor pages with live citation data, pull category reports, and build AI agents.
Helen Martin and Nitish Natarajan
/Product
Act on inaccurate claims flagged by FactCheck via Noble's Mention Refresh
FactCheck catches inaccurate claims about your brand. Now integrated with Noble's Mention Refresh, getting the source material corrected is easier than ever.
Matthew Huo and Achintya Ashok
/Product
The Profound connector is live in Claude — Part 2
Profound is now available as an official Anthropic connector.
Helen Martin and Josh Prunty
/Product
Introducing Brainstorm Mode within Aim
Not sure what to build next with your AI Search data? Brainstorm Mode guides you from a broad goal to a scoped, ready-to-run Agents.
Multiple authors
/Product
Introducing FactCheck: the first way for brands to analyze AI accuracy at scale
AI engines make claims about your brand that aren't true. FactCheck measures what's accurate, what's wrong, and which sources are driving the errors.
Multiple authors
/Product
One command center for your content’s performance
Introducing Pages in Profound, one command center for your content's citations, bot activity, and page health.
Dylan Babbs
/Product
Introducing support for GPT 5.6 in Profound
GPT-5.6 is OpenAI's newest flagship model family, introducing the Sol, Terra, and Luna tiers to support everything from frontier reasoning to high-throughput production workloads. Built for agentic workflows, coding, research, and enterprise knowledge work, GPT-5.6 delivers meaningful improvements in capability, reliability, and efficiency across a wide range of business use cases.
Dylan Babbs
/Product
Introducing support for Grok 4.5 in Profound
Grok 4.5 is SpaceXAI's newest flagship model, designed for agentic workflows, and knowledge work.
Multiple authors
/Product
Introducing Projects in Profound
Projects turns your AEO data into a ranked list of opportunities, each broken into tasks with an agent ready to do the work. Less analyzing, more acting.
Alireza Farhadi and Helen Martin
/Product
Introducing Prompt Research Reports in Profound
Profound's Prompt Research Report runs 1.5+ billion real user prompts through a proprietary ranking and clustering model so you can choose prompts based on data, not guesswork.
Matthew Huo and Jack Traina
/Product
Introducing Folders and Favorites in Profound
You can now sort Agents and Sheets into folders, sub-folders, and favorites.
Helen Martin and Araceli Camet
/Product
Collaborate with Profound in Slack
Ask Profound questions and create Projects without ever leaving Slack.
Multiple authors
/Product
Introducing External MCP Connectors in Profound
Connect CMS tools, project trackers, team communication, and more to Profound via MCP.
Helen Martin and Brandon Punturo
/Product
Introducing the Profound Index
Introducing the Profound Index: the definitive leaderboard for AI Search.
Dylan Babbs
/Product
Introducing support for Claude Fable in Profound
Introducing support for Claude Fable in Profound
Multiple authors
/Product
Introducing Documents in Profound
Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.
Garrett Gomez and Siddharth Chandrappa
/Product
Go from tracking AI's narrative to shaping it with revamped Sentiment in Profound
Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.
Multiple authors
/Product
Introducing Skills in Profound
Skills are reusable instruction sets you create once and apply anywhere you generate content in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself.
Multiple authors
/Product
Introducing PartnerStack nodes for Profound Agents
Activate the right affiliate publications at scale with Profound and PartnerStack.
Multiple authors
/Product
Introducing Noble nodes for Profound Agents
Profound and Noble can now automate the placement of your brand into key third-party citations.
Helen Martin and Achintya Ashok
/Product
The Profound MCP Evolution – Part 1
Profound's MCP now connects agents to a knowledge graph and 15 new capabilities built for how Marketing Engineers actually work. For retailers, a reframe is critical. Answer engines shortlist products and guide purchase decisions long before shoppers ever reach retail or ecommerce websites. This compresses the shopping funnel and makes traditional search insufficient as a primary customer acquisition channel. Instead, retailers need to ensure answer engines recommend them throughout the shopping journey. This requires understanding how shoppers use answer engines for Christmas gifting, how to earn mentions and citations in relevant AI responses, and how to maximize visibility across AI search. This report gives you that edge. It draws on real shopper behavior from Christmas 2025, analyzed through Profound’s AI visibility lens, illustrating how people use AI to shop for the holiday. It also provides actionable takeaways, revealing how to optimize e-commerce products before the 2026 season ramps up so you can win the AI shelf this Christmas.
Joey Adelman and Helen Martin
/Product
Introducing the Profound API Cookbook
End-to-end recipes layered on top of our REST reference, taking you from "I want this number" to runnable code.
Dylan Babbs
/Product
Where we're taking the Profound product
What we are shipping over the next few weeks and months is a much bigger swing than anything we have shipped to date. We are very excited about it internally, and we want to share how we’re thinking about the future externally with our customers.
Brandon Punturo and Eliza Kraule
/Product
Introducing Benchmarking in Agent Analytics
Profound customers can now see exactly where their site and pages rank for AI citations against their peers in the Profound Agent Analytics Network.
Helen Martin and Manik Narang
/Product
Introducing Agent Analytics nodes for Profound Agents
Profound's two new Agent Analytics nodes, Bot Visits and Human Referrals, bring AI bot and Answer Engine referral data directly into Profound Agents.
Matthew Huo and Jack Traina
/Product
Share Custom Dashboards with public links
Share real-time Profound dashboards with anyone.
Garrett Gomez and Jack Traina
/Product
Introducing OpenAI Ads nodes for Profound Agents
OpenAI shipped its self-serve ChatGPT Ads Manager, opening up the platform to any U.S. advertiser, dropping the previous $50K minimum spend floor, and introducing CPC bidding alongside the existing CPM model. We shipped four OpenAI Ads nodes for Profound Agents the same day so that marketers can use this data in agentic workflows.
Helen Martin and Siddartha Mishra
/Product
Introducing Google Drive and Notion Integrations for Knowledge Base
An Agent is only as good as the context it has to work with. Profound's Knowledge Bases give your Agents the brand voice, product details, and messaging guidelines they need to produce work that's distinctly yours. Now, you can integrate your knowledge base directly with Notion and Google Drive.
Matthew Huo and Jack Traina
/Product
Introducing Ask Profound
Profound customers can now talk to their AI Search data.
Matthew Huo and Jack Traina
/Product
Introducing Iteration nodes for Profound Agents
The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.
Garrett Gomez and Jack Traina
/Product
Introducing Framer integration nodes for Profound Agents
Users of Framer can now collapse that handoff from insight to content creation using Profound Agents. Profound Agents can now read from and write to your Framer CMS directly, so the content your Agent produces can be staged as live CMS items without anyone leaving the workflow.
Jack Traina and Garrett Gomez
/Product
Introducing Profound Sheets: AEO Orchestration at Scale
A familiar, spreadsheet-like interface where every row is its own Agent run, with its own context, so you can process hundreds of inputs in parallel. Multiply your marketing team's efforts with structured workflows that finish in minutes instead of weeks.
Rohan Jain and Helen Martin
/Product
Introducing the v0 node for Profound Agents
Profound Agents now connect to Vercel v0, letting you generate and deploy landing pages, no code required, using your Profound AEO data as the foundation.
Matthew Huo and Jack Traina
/Product
Webflow now integrates with Profound Agents
Profound Agents now connect natively to Webflow, turning your CMS into an active endpoint for automation.
Helen Martin and Joey Loi
/Product
Introducing Custom Dashboards in Profound
You can now build fully configurable, shareable views of your Profound data with Custom Dashboards.
Multiple authors
/Product
Introducing Google Search Console nodes for Profound Agents
You can now pull your Google Search Console data directly into any Agent and combine it with Profound's answer engine data to power reporting, content creation, monitoring, and optimization. All without leaving the Profound platform.
Garrett Gomez and Jack Traina
/Product
Introducing the Prompt Volumes node for Profound Agents
Marketers can now pull prompt volume data directly into any Profound Agent to power content creation, competitive analysis, reporting, and monitoring workflows, all in one platform.
Matthew Huo and Jack Traina
/Product
Introducing Google Suite nodes for Profound Agents
With the Google Suite integration, Agents can send emails, create and retrieve documents, read and write spreadsheet data, and pull context from any deck.
Garrett Gomez and Jack Traina
/Product
Introducing Gamma integration nodes for Profound Agents
Profound Agents can now generate presentations, documents, and webpages directly inside Gamma as part of any automated workflow. Instead of exporting data and rebuilding it in another tool, your Agent takes the output from upstream nodes and turns it into a finished, shareable asset in Gamma without any manual handoff.
Garrett Gomez and Jack Traina
/Product
Introducing the Google Search node for Profound Agents
We built Profound's new Google Search node to bring real-time Google SERP data directly into your Agents, so you can monitor, analyze, and act on search intelligence without ever leaving the platform.
Garrett Gomez and Ian Armstrong
/Product
Unlocking Agent Analytics for Shopify Brands
If your store runs on Shopify, you've had no way to see if your webpages are getting cited in LLMs. Profound has partnered with Nostra to change that, and now brings full Agent Analytics capabilities to Shopify brands for the first time.
Brandon Punturo
/Product, Research
We tracked 2 Million ChatGPT prompts. Shopping showed up less than 10% of the time.
79% of prompts never trigger shopping. Not rarely — never, across nine months of data. The ones that do are surprisingly sticky: 83% chance of triggering again the next day. But that persistence decays, and model updates can reset it overnight. We tracked 26 million prompts across 13,000 categories to map where shopping actually shows up, how consistently it fires, and what that means for brands building strategy around a surface that barely turns on.
Siddharth Chandrappa
/Product
Introducing Asset Hierarchies
Asset Hierarchies let you track your products, features, and other sub-assets individually, while still rolling their visibility into your overall brand performance. Get granular insights in the context of the bigger picture.
Multiple authors
/Product
Profound Agents now directly integrate with Contentful
Our newest CMS integration node for Profound Agents brings native Contentful support to your AEO automation stack.
Matthew Huo and Jack Traina
/Product
Introducing Knowledge Bases in Profound
When marketing teams upload Knowledge Bases to Profound, Agents get a single source of truth for company-specific information. This means Agents can pull the right context on your brand every time they perform a marketing action on your behalf.
Matthew Huo and Jack Traina
/Product
Profound now integrates with Slack
Adding a Slack node to a Profound Agent helps marketing teams stay aligned and automatically notifies you of any relevant updates from your Profound instance. For example, instead of manually checking for updates on your brand's visibility and sentiment in AI search on Profound's platform, you can build recurring alerts that show up where you work.
Garrett Gomez and Jack Traina
/Product
Workflows are now Agents: January release roundup
Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team. The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities.
Garrett Gomez and Jack Traina
/Product
Scale content operations with CMS and Slack integrations
With native integrations for WordPress, Sanity, and Slack, Profound Agents can now publish, update, and coordinate work that improve how customers find your brand, products, and services across AI Search.
Garrett Gomez and Jack Traina
/Product
Launching Profound data nodes for Workflows
We’ve introduced new Profound Data nodes inside Workflows, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows.
Multiple authors
/Product
Who Shapes AI Answers? Introducing Enhanced Citation Categories
New in Answer Engine Insights: enhanced citation categories that show where your AI visibility really comes from. Plus insights from 27 million citations across ChatGPT, Gemini, and Google AI Overviews.
Multiple authors
/Product
Introducing Brand Relevant Prompts: See Which Prompts Actually Matter to Your Brand
Brand Relevant Prompts shows exactly where Answer Engines cite your brand and competitors, so you can stop guessing which prompts matter and start closing visibility gaps.
Charles Zhou
/Product
Now tracking GPT-5.2 in ChatGPT: OpenAI's most capable model in your dashboard
On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.
Garrett Gomez and Jack Traina
/Product
Introducing Profound Workflows: Automating content operations for the era of AI Search
Profound Workflows is a new automation layer for marketing teams that streamlines content operations for the AI search era. Audit, analyze, and optimize content at scale with automated processes, research-backed insights, and seamless workflows that reduce manual effort and accelerate growth.
Ian Armstrong
/Product
Introducing our Wordpress integration for Agent Analytics
We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.
Ian Armstrong and Dylan Babbs
/Product
Introducing our GCP integration for Agent Analytics
We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.
Trevor Pyle
/Product
Going global: Use Profound in your native language
Profound is introducing a new App Language Selector that allows all users to access the platform in more than 30 languages. This beta release marks a key step in expanding our global presence following Zero Click London and supports our commitment to building a multilingual, accessible experience for teams across Europe and beyond.
Multiple authors
/Product
Expanding analysis for query fanouts in Profound
Learn how Answer Engines transform your prompts into the search queries that ultimately determine your visibility in AI-generated answers. This guide walks through Profound’s new Query Fanouts page step-by-step, helping AEO teams understand how prompts are interpreted, which queries matter most, and where the strongest optimization opportunities live.
Ralfi Berk
/Product
Profound achieves HIPAA compliance for healthcare AEO
Profound has successfully completed an independent HIPAA compliance assessment, conducted by Sensiba LLP. Healthcare, pharmaceutical, and life sciences organizations can now leverage Answer Engine Optimization while maintaining full regulatory compliance.
Trevor Pyle
/Product
Shopping Analysis: Your new window into conversational shopping
AI assistants have become the new front door to retail. Shopping Analysis reveals how products are discovered and recommended inside AI conversations, giving retailers visibility into in chat shopping
Joey Loi
/Product
Agencies: Launch your AEO practice with Profound
Profound's Agency Growth plan empowers agencies of all sizes to grow their AEO practice.
Multiple authors
/Product
Introducing the Profound Index
Profound Index is the first leaderboard for AI visibility, ranking brands based on how often they appear in answers from leading AI models.
Jack Traina and Siddharth Chandrappa
/Product
Upgrading content optimization with the AEO content score
We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.
Gary Fishkin and Trevor Pyle
/Product
Introducing Agency Mode: Scale smarter, pitch faster
Profound’s new Agency Mode gives agencies the power to create and manage brand environments on demand, from fast pitch audits to full brand configurations, all within one platform. Scale smarter, manage clients effortlessly, and grow your client base with Profound.
Multiple authors
/Product
Introducing Conversation Intent in Prompt Volumes
Prompt Volumes now shows Conversation Intent for every keyword, revealing what customers are actually trying to accomplish.
Praneeth Alla
/Product
Introducing Query Fanouts: See what Answer Engines are really searching for
We're excited to announce the launch of our new product that solves a critical blind spot in AI optimization: Query Fanouts.
Gaby Gayles and Josh Prunty
/Product
Organize your keywords with Prompt Volume lists
You can now create multiple lists within Prompt Volumes to track keywords for your projects.
Dylan Babbs and Ian Armstrong
/Product
Introducing our Akamai integration for Agent Analytics
We’re excited to announce that Profound Agent Analytics now integrates with Akamai. This extends our AI observability to one of the world’s largest content delivery networks, giving teams precise visibility into how AI crawlers and bots engage with websites running on Akamai.
Multiple authors
/Product
Understand your most important audience segments with Personas
Discover how Profound’s new Personas feature lets you see Answer Engine responses through your audience’s eyes. Segment visibility by role, industry, or motivation to get deeper, more actionable insights into the people who matter most.
Multiple authors
/Product
Prompt Volumes: See what your audience asks Answer Engines
Prompt Volumes reveals what customers ask ChatGPT and other answer engines. 400M+ conversations, data updated weekly, views by region and demographics, and keyword hierarchies to spot trends.
Multiple authors
/Product
Introducing Demographic Information in Prompt Volumes
Conversation Explorer now includes demographic breakdowns across age, income, and gender.
Jack Traina and Lucas Romero Di Benedetto
/Product
Expanding content optimization: Analyze any content, anywhere
Content Optimization now supports text paste and file uploads alongside URL analysis. Optimize drafts, documents, and unpublished content for answer engines before they go live.
Multiple authors
/Product
Introducing Keyword Hierarchies
Discover Keyword Hierarchies, a new way to visualize how AI conversations branch into deeper intent,built on real-time search across hundreds of millions of keywords.
Jack Traina and Lucas Romero Di Benedetto
/Product
Upgrade your content library with content optimization
Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations. But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.
Multiple authors
/Product
Introducing support for Claude
We're excited to announce the launch of support for Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Multiple authors
/Product
Prompt Volumes expansion: Now with Gemini, Claude, and Perplexity
Earlier this year, we launched Prompt Volumes in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.
Charles Zhou
/Product
Announcing day 0 support for GPT-5: Track your brand from launch
OpenAI just announced GPT-5, their smartest and most capable model yet. Profound is ready with immediate tracking support, helping brands understand their AI visibility from day one.
Multiple authors
/Product
Prompt Volumes goes global
Earlier this year, we launched Prompt Volumes in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.
Jack Traina and Dylan Babbs
/Product
Introducing templates for AEO content creation
Less than two months ago, we launched Profound Actions to help marketers create data-driven content briefs. Since then, some of the biggest brands on the planet have used these briefs to improve their AI visibility in just a few weeks.
Ali Vaghar and Siddharth Chandrappa
/Product
Introducing on-demand keyword volume projection
At Profound, we launched Prompt Volumes to help brands see exactly what their customers are asking in LLMs like ChatGPT.
Dylan Babbs and Ian Armstrong
/Product
Expanding our integrations for agent analytics
We're excited to announce a significant expansion of our Agent Analytics integrations, making it easier than ever for teams to gain visibility into how AI systems interact with their websites.
Multiple authors
/Product
Introducing Prompt Volumes bulk keyword analysis
We're thrilled to announce two powerful new tools in Prompt Volumes: Bulk Keyword Analysis and Keyword Research. These tools are built to help you uncover insights from real user prompts across AI platforms like ChatGPT. Understand trends, compare volumes, and export data effortlessly.
Federico Minaya and Praneeth Alla
/Product
Introducing support for DeepSeek
We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Praneeth Alla and Federico Minaya
/Product
Introducing support for Meta AI
We're excited to announce the launch of support for Meta AI, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Siddharth Chandrappa and Ali Vaghar
/Product
Introducing Profound's data-driven prompt recommendation engine
We combine millions of real user conversations in LLMs to make sure the prompts you track and select are based on what people are actually searching right now.
Dylan Babbs and Jack Traina
/Product
Introducing Profound Actions
We're excited to announce the launch of Actions, a powerful new feature that enables you to automate and streamline your AI visibility workflows.
Praneeth Alla and Federico Minaya
/Product
Introducing support for Grok in Profound
We're excited to announce that Profound now supports Grok, marking a significant expansion of our platform's capabilities in tracking AI visibility across xAI's revolutionary search platform.
Charles Zhou and Praneeth Alla
/Product
Introducing support for Google AI Mode
We're excited to announce that Profound now supports Google AI mode, marking a significant expansion of our platform's capabilities in tracking AI visibility across Google's evolving search experience.
Multiple authors
/Product
Announcing general availability of Prompt Volumes
Today, we're thrilled to announce that Prompt Volumes is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.
Dylan Babbs
/Product
Close the attribution gap with Google Analytics and Profound
Today, we're excited to announce a new integration between Profound and Google Analytics.
Dylan Babbs
/Product
Introducing support for ChatGPT Shopping
We're excited to announce the launch of support for tracking ChatGPT Shopping, a major new step in helping businesses understand how their products appear and perform across AI surfaces.
Dylan Babbs
/Product
Introducing support for region-based prompting and analysis
We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.
Dylan Babbs
/Product
Introducing new features for enterprise brands
We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.
Dylan Babbs
/Product
Introducing Agent Analytics
We're excited to announce the launch of Profound Agent Analytics, the world's first platform dedicated to helping you understand exactly how AI crawlers and answer engines interact with your site.
Dylan Babbs
/Product
Introducing support for Google AI Overviews in Profound
We're excited to announce a significant update to the Profound platform: support for analyzing Google AI Overviews is now live for all customers.
Dylan Babbs
/Product
Prompt Volumes: The first tool to reveal AI Search Volume
Profound is excited to unveil a groundbreaking new feature that transforms modern marketing: real-time search volume insights for AI Answer Engines. For the first time ever, marketers can explore how often topics are discussed in platforms like ChatGPT, Perplexity, and Copilot - unveiling the blackbox of AI Search.
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