One of the most important questions in Answer Engine Optimization is simple but hard to address: which prompts actually matter to your brand?

Today, we're launching Brand Relevant Prompts to answer it.

Beyond keywords

Profound has long used data from a panel of millions of opt-in users to surface relevant prompts for a given keyword. This has been a powerful signal for understanding the types of prompts that exist at the keyword level.

But keywords alone are not enough. It's often unclear which keywords are truly relevant to a brand, and even when they are, important brand-specific prompts still get missed. Keyword-level analysis cannot fully capture what actually matters to your brand.

Brand Relevant Prompts explained

Brand Relevant Prompts surfaces the conversations where Answer Engines like ChatGPT chose to cite your brand's or your competitors' websites. For every prompt, see exactly which pages were cited alongside yours. Understand who you're competing against in each conversation and identify the pages that consistently appear in your category.

That means you can finally answer:

  • Which prompts are driving citations to your pages right now?
  • Which competitors appear alongside you in the same responses?
  • Where are competitors getting cited that you're not?
  • What content gaps exist in your AI visibility?

Why it matters

Brand Relevant Prompts introduce a high-signal way to understand how users ask about your brand and category inside Answer Engines.

See where you're already being cited. Track which competitors show up next to you. Identify content opportunities to strengthen your ranking.

Discover the prompts where competitors appear and you don't. Use Workflows to create targeted content that closes the gap.

Stop guessing which prompts matter. Start seeing where your brand competes.

Get started

Brand Relevant Prompts is available today in Prompt Volumes. Reach out to our team for a demo.