Nick Lafferty
OpenAI just shared the first clear guidance for how merchants and publishers can get their products included in ChatGPT’s new shopping experience. Here's what we know — and how to act on it.
Josh Blyskal
A comprehensive 10-step guide to Generative Engine Optimization (GEO) for 2025, including benchmarks, metrics, and actionable strategies for brands to secure AI citations and maximize visibility in LLM-powered search.
Josh Blyskal
If you think ChatGPT mirrors Google, think again. Profound conducted research which shows that ChatGPT only overlaps 12% with Google Traditional Search
Josh Blyskal
Discover how llms.txt streamlines web content for LLMs, enabling fast, accurate AI responses and enhanced brand visibility in an AI-first world.
Josh Blyskal
OpenAI's Operator AI could transform SEO. Optimize sites for humans and AI agents with structured data, clean design, and API strategies. Future-proof your visibility.
Josh Blyskal
AI answer engines are quickly replacing search as humanity's primary source of truth. Here's how to make sure your brand is ready.
James Cadwallader
Answer Engine Optimization (AEO), is the process of ensuring that a brand, product, or service is accurately represented in AI-generated responses on platforms like ChatGPT, Perplexity, or Google's AI Overviews.