Guides

Answer Engine Optimization

James Cadwallader

14 Jul, 2025

What is Answer Engine Optimization (AEO)? Understanding AEO for the Future of Search

Answer Engine Optimization (AEO), is the process of ensuring that a brand, product, or service is accurately represented in AI-generated responses on platforms like ChatGPT, Perplexity, or Google's AI Overviews.

Nick Lafferty

10 Jul, 2025

How to get your product discovered by ChatGPT

OpenAI just shared the first clear guidance for how merchants and publishers can get their products included in ChatGPT’s new shopping experience. Here's what we know — and how to act on it.

Josh Blyskal

1 Jul, 2025

10-Step Framework for Generative Engine Optimization [2025 Guide]

A comprehensive 10-step guide to Generative Engine Optimization (GEO) for 2025, including benchmarks, metrics, and actionable strategies for brands to secure AI citations and maximize visibility in LLM-powered search.

Josh Blyskal

24 Feb, 2025

The Surprising Gap Between ChatGPT and Google: Why Traditional SEO Isn't Enough

If you think ChatGPT mirrors Google, think again. Profound conducted research which shows that ChatGPT only overlaps 12% with Google Traditional Search

Josh Blyskal

3 Feb, 2025

The Role and Functionality of llms.txt in LLM-Driven Web Interactions

Discover how llms.txt streamlines web content for LLMs, enabling fast, accurate AI responses and enhanced brand visibility in an AI-first world.

Josh Blyskal

28 Jan, 2025

OpenAI's Operator and the Dawn of Agent-Oriented SEO

OpenAI's Operator AI could transform SEO. Optimize sites for humans and AI agents with structured data, clean design, and API strategies. Future-proof your visibility.

Josh Blyskal

13 Dec, 2024

Winning in AI Visibility: A Marketer's Playbook for Answer Engine Optimization (AEO) in 2025

AI answer engines are quickly replacing search as humanity's primary source of truth. Here's how to make sure your brand is ready.