Reports and guides

Platform choice, privacy, and task allocation in the consumer AI assistant market

New research from Profound maps how consumers actually choose, trust, and pay across answer engines. The findings: Claude captures a third of coding tasks despite just 7% overall share, is ranked most trusted in every head-to-head matchup, and users will pay $11.20/month to keep humans, not models, out of their conversations. Access the full report to see the complete market map.