What's new in Profound

See what the model behind Muse knows about your brand

Muse Spark 1.3 is now available in Answer Engine Insights. It is one of the models that power Meta’s Muse personal agent. Your results reflect how the model itself understands your brand. Strong visibility indicates that your content reaches the model behind Muse, but it does not guarantee what Muse recommends to an individual shopper.

• See how the model describes you: Compare how Muse Spark talks about your brand, products, and competitors with ChatGPT, Gemini, and the other Answer Engines you track.

• Add audience context with Personas: Muse draws on each shopper's memory, and Muse Spark has none by itself. Run Muse Spark prompts with Personas to see how its answers change for your priority audiences.

• Catch inaccurate claims: Spot what the model gets wrong about your brand before it carries into products built on it.

You can add Muse Spark to the engines you already track. To get started, talk to your Profound account team. Learn more about Muse Spark and how it differs from Muse.

Approve an integration once, and your team can connect it

Admins can now choose which integrations their organization can use, and each teammate can connect the approved ones with their own account. When someone needs an integration that’s turned off, they can request it, and admins can approve it from their Profound inbox.

• Choose what’s available: On the Integrations page, admins can select ‘Manage integrations’ to turn each integration on or off for the whole organization. Enabled integrations are listed at the top of the page, with recommended integrations and their use cases below.

• Let teammates connect their own accounts: Once an integration is on, teammates can connect it themselves. For integrations that use one shared organization account, an admin connects it once for everyone.

• Request an integration when you need it: If an integration is turned off, select ‘Request access’. Admins get the request in their Profound inbox, by email, and in Slack, and everyone who asked is notified when it's turned on.

To get started, open the Integrations page in Settings.

Turn AI Search insights into paid campaigns with Profound Ads

Your AI Marketer can now run paid ads too, with the Profound Ads beta. It uses your AI visibility, buyer intent, and competitor ad data to find opportunities across Google, Meta, LinkedIn, and ChatGPT, writes the ads, and tracks results through to revenue.

We’re opening the beta to a limited number of existing customers. Register your interest.

Other updates

• Bring Jira context into your marketing work: Your AI Marketer and Agents can now look up Jira tickets and projects as they work, so plans and drafts reflect your team’s current priorities. Draft a launch brief from the tickets behind a release, or check project status, without leaving Profound. To get started, open the Integrations page in Settings.

• Let clients explore shared dashboards on their own: When you share a Custom Dashboard as a public link, you can now allow viewers to change the date range, so clients and stakeholders without a Profound login can review any period themselves. The saved dashboard stays as you set it.

Log in to Profound to explore these product updates, and please share your feedback on how we can improve.

Store API keys once and let your team use them without seeing them

You often need an API key or password to reach tools like your CMS or an internal service. Secret Manager now keeps each key in one secure place in Profound. You save Secrets once and access them whenever you need them. Teammates can use an organization's Secret without seeing it, and when a key changes, you only have to update it in one place.

• Give your AI Marketer credentials securely: When a task needs a credential, your AI Marketer asks for it in a secure form. Save it to reuse later, or provide it for that chat only. Before using a saved Secret, your AI Marketer names it and asks for your permission.

• Connect Agents and Workflows to your tools: Choose a saved Secret wherever an Agent or Workflow needs an API key. The key never appears in the Agent or Workflow, so anyone who opens it can't read it.

• Choose who can use each Secret: Select Organization to let every member use a Secret, or Personal to keep it to yourself. Only the person who saved a Secret can view, edit, or delete it.

Secret Manager is available on all plans. Add your first Secret by opening Settings from the organization name menu and selecting Secret Manager. Learn more about Secret Manager.

Understand why bot traffic changed and note what caused it

A change in bot visits is easier to act on when you know what drove it. You can now ask your AI Marketer to investigate your Agent Analytics data, and you can add an annotation to record what caused the change.

• Investigate a spike or dip: Click a day on a bot visits chart, or drag across a date range, and select Investigate. Your AI Marketer analyzes what happened in that period.

• Record what changed on your site: Add a chart annotation to mark activities like a site launch, a robots.txt or CDN change, or a content push. Annotations appear on your Agent Analytics charts and on the AI Bot Activity charts in Pages, so the cause sits next to the movement.

• Keep control of who edits: Everyone can see annotations, while only those with the "manage Agent Analytics" permission can add, edit, or delete them.

Build a dashboard by describing the report you want

Your AI Marketer can now build fully configurable, shareable views of your Profound data. Head to the “Dashboards” tab, click “Create new,” and tell your AI Marketer what you want to visualize. Select “Build it yourself” if you prefer to set up a dashboard manually.

Ask your AI Marketer why a table or heatmap metric moved

Hover over any metric in an Answer Engine Insights table or heatmap, such as a platform's visibility on a topic in the Visibility Ranking heatmap, and select Investigate when it appears. Your AI Marketer opens to explore what is driving changes in that metric and recommends your next action.

Log in to Profound to explore these product updates, and please share your feedback on how we can improve.

Fill gaps in context faster by seeing what shapes it

Your AI Marketer draws on your Brand and Personal Context to respond like someone on your team. The new Overview tab in Context Manager visualizes your context, making it easy to identify and fill gaps.

• Close gaps: Turn on Highlight for Gaps, check the record, and select 'Fix gap'. Your AI Marketer asks one question at a time and applies each answer right away.

• Add missing context: Turn on Highlight for Missing Context, check the record, and select 'Add Context'. Your AI Marketer helps you add the relevant context file.

• Explore your source files: Browse the files your context draws from without leaving the Overview.

Context Manager is available on Enterprise and Agency plans. Learn more about Context Manager.

Give every brand, region, and business unit its own space with Profound Teams

Admins can now create Teams inside your organization. Each Team can have its own categories, shared resources, and credit wallet, while reporting still rolls up in one place.

• Manage access by group: Add categories to a Team and access follows membership.

• Control access to shared work: Share Dashboards, Documents, Sheets, Agents, and Workflows with a Team at the access level you choose, such as viewer or editor.

• Reserve credits for each Team: Other Teams cannot spend the credits in a Team wallet. To set up Team wallets, contact your Profound account team.

Profound Teams is available on Enterprise. Admins can create Teams from the Teams tab on the People page in Settings. Learn more about Profound Teams.

Bring shopper reviews and questions into your Workflows

You can now connect your Bazaarvoice Conversations account to Profound to enable four new nodes that can import product feedback into Profound:

• Find Products: Products in your Bazaarvoice account

• Get Reviews: Shopper reviews

• Get Product Ratings and Statistics: Ratings and statistics for your products.

• Get Questions and Answers: Questions customers ask about a product and the answers

Use your AI Marketer to compare shopper feedback with what your product page and FAQ cover. Unanswered questions and rating distributions can help show which products deserve a closer look. To connect, open the Integrations page in Settings and select Bazaarvoice Conversations.

Other updates

• Send Project tasks to Adobe Workfront: Use a Project's Export menu to send its suggested tasks and chats. To connect, open the Integrations page in Settings and select Adobe Workfront.

Log in to Profound to explore these product updates, and please share your feedback on how we can improve.

Build and run Agents in plain language

You can now tell AI Marketer the job you want done, and it will build the Agent for you. It will populate an instruction panel where you can confirm the rules, tools, and schedule. Each run draws on your Profound data and your brand context from Context Manager. With the new Agents, you can:

• Have your AI Marketer build Agents for you: Describe what you want automated. Your AI Marketer asks follow-up questions and writes the instructions.

• Build, run, and refine in one place: Edit an Agent and run it from the same page. Saved changes apply to the next run, and each run happens in the Agent's own chat, so you can review the output, request changes, and run it again.

• Set triggers to keep Agents always on: Turn on a trigger in the Agent's settings, and it runs automatically. Run it on a schedule, when a competitor publishes a new blog post, when your visibility changes by 5%, when someone posts in a Slack channel, or whenever else your work calls for it.

• Choose the tools each Agent can use: Give an Agent access to tools like Slack, your Knowledge Base, or your Profound data, and set what it can do with each. If a tool isn't connected, your AI Marketer flags the gap and helps you connect it.

What happens to the Agents you already built: Your existing node-based Agents are now called Workflows. They keep running as they do today, and you'll find them on the Agents page filtered by Workflow type. To move one to the new experience, open it and click Migrate. Your AI Marketer converts it into an Agent and leaves the original unchanged. For steps that need to run the same way every time, add a Workflow as a tool inside a new Agent.

The new Agents are rolling out to all Enterprise and self-serve customers. Watch a walkthrough to learn more or jump in to the new experience and ask your AI Marketer to build an Agent for you.

Work with your AI Marketer in Microsoft Teams

A lot of marketing work happens in Microsoft Teams. Profound now connects to it in both directions.

Chat with your AI Marketer in Teams: Once an admin installs the Profound app for your organization, anyone with a Profound account can chat with your AI Marketer one-on-one or @mention it in channels and threads to get answers. To get started, an admin can install the app from the Microsoft Marketplace.

Bring Teams conversations into Profound: Connect your Teams account so your AI Marketer and Agents can read channels and conversations and send messages for you. Ask your AI Marketer to summarize a discussion, or build an Agent that gathers updates from specific channels and posts its findings back to Teams. You can set up this integration on the Integrations page in Settings.

Import Confluence pages into your Knowledge Base

Brand guidelines, messaging docs, launch plans, and campaign retros often live in Confluence. You can now sign in with your Atlassian account, choose your spaces and pages, and import them into a Knowledge Base. Context Manager uses those pages to build the Brand Context your AI Marketer works from, so its outputs reflect how your team already describes your brand and plans its campaigns. Turn on auto-sync, and Profound refreshes those pages so your Brand Context stays up to date as your team updates Confluence.

To get started, open a Knowledge Base, click 'Add files', and choose Confluence. Learn more about Knowledge Bases.

Give your AI Marketer context from the tools you work in

Your priorities and active projects live across task trackers, documents, and meeting notes. You can now connect Asana, Jira, monday.com, Google Drive, SharePoint, Notion, and Granola to your Personal Context and choose the workspaces, boards, files, and notes to include. Profound syncs them daily, so your AI Marketer understands your role and current work and can recommend next steps tied to your goals.

To get started, open Context Manager, go to Personal Context, click 'Add context', and choose 'Connect to workspaces'.

Other updates

• Finish setting up your context with a checklist: Context Manager now shows a checklist of the personal and brand context to add, and each item takes you straight to the page where you add it.

• Sign in to each of your company's Profound organizations from Okta: If your company uses separate Profound organizations, IT admins can now copy a direct sign-in link for each one from the Enterprise Setup page. Add it as a tile in Okta or another identity provider, and your team lands in the right organization with one click.

Log in to Profound to explore these product updates, and please share your feedback on how we can improve.

Have your AI Marketer analyze SEO data for every page

Through our partnership with Moz, your AI Marketer can now explore SEO data for every page. Ask "Which pages are driving my AI visibility?" and it can add how each page ranks in Google, how strong it is, and which sites link to your competitors instead of you.

Every page in Pages also has a new Search Visibility tab. You can now:

• See which keywords each page ranks for: Each keyword comes with its position, monthly search volume, difficulty, and searcher intent.

• Understand why people land on a page: Search Intent splits the searches that bring visitors to a page into informational, navigational, commercial, and transactional.

• Spot link opportunities: Citation Opportunities lists sites that link to a competitor's page on the same topic but not to yours.

• Compare page and site strength: Page Authority and Linking Root Domains are new sortable columns in the Pages table, and Domain and Brand Authority show how strong your whole site and brand are.

• Start from flagged opportunities: Insights call out things like "8 keywords within reach of page 1," each with one-click investigation from your AI Marketer.

Ask your AI Marketer how to navigate Profound

Your AI Marketer can now answer navigation questions, like where to check your credit usage or how to manage your tracked competitors, and point you to the right page and setting. It follows your organization's access controls, so it only directs people to pages they have permission to open. To try it, ask your AI Marketer where to check your credit usage.

Investigate any date range on your charts with your AI Marketer

Drag across points on an Answer Engine Insights line chart to select a date range, then send it to your AI Marketer to investigate. Clicking a single point still pins one date.

Add context to your charts

Chart Annotations lets you add markers to your Answer Engine Insights charts for events like a campaign launch or a content refresh, so you can see what happened around the time a metric moved. Profound also adds Answer Engine model changes automatically. Place annotations across your organization or scope them to one category. Everyone in your organization can view them, and editors and above can create, edit, and delete them by default.

Multi-category organizations can now better organize their knowledge

If you manage more than one category, you can now assign each Knowledge Base to the categories it applies to. Once you map them, a category's Brand Context draws only from its own Knowledge Bases, so one category's context stops appearing in another's, and only users with access to that category can view or edit them.

A new toggle on each Knowledge Base turns off its Brand Context contribution, so it stores files without shaping context. Synced data sources in Context Manager, like Gong and Slack, can be scoped to categories too, and bulk edit lets you map many Knowledge Bases at once.

Existing Knowledge Bases still apply to every category by default. To limit a category's Brand Context to specific Knowledge Bases, select that category under 'Limit to select categories' on those Knowledge Bases and remove it from the others. Learn more about Knowledge Bases.

Other updates

• Password-protect shared Document links: Add a password when you share a link to a Profound Document, then add, change, or remove it later from the Share dialog. Visitors are prompted for the password before they can view the document.

• Export raw data from Custom Dashboards: Use Export at the top right of any Custom Dashboard and choose Export as Zip to download each chart's raw data as a separate CSV file.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.

Keep all your marketing initiatives in one place with the new Projects

Product launches, industry campaigns, and sentiment fixes take more than a single conversation. Each Project is a workspace for the context, conversations, and outputs behind that work, and your AI Marketer suggests what to do next.

• Go from insight to action faster: The redesigned homepage allows you to move faster on the opportunities your AI Marketer finds. Click 'Start a Project' to begin from a template, or ask your AI Marketer to start one for you. It proposes a plan for you to review before it acts on anything.

• Get suggestions backed by your data: Your AI Marketer reviews your data across Answer Engine Insights, Prompt Volumes, and Agent Analytics to recommend new Projects and next tasks for your existing ones. Each suggestion shows the data and sources behind it.

• Set context once: Add instructions, files, and Knowledge Base documents to a Project, and every conversation inside it has access to them.

• Start suggested tasks in one click: Click 'Start task', and your AI Marketer opens a conversation and gets to work. Documents, Sheets, and images from every conversation are collected in the Project's Artifacts section.

• Bring your team in: Projects are private by default. Invite teammates or share with your organization, so everyone works from the same context and conversations.

Projects and the new homepage are live for all Enterprise customers. Watch a walkthrough to learn more about Projects.

New context sources for your AI Marketer

Granola: The decisions and customer insights that shape your marketing often come out of meetings. You can now import meeting summaries and full transcripts from Granola into a Knowledge Base in Profound, giving your AI Marketer more context to work from. Import individual notes or whole folders as a one-time import or an ongoing sync.

Microsoft SharePoint: For many enterprise teams, brand guidelines, campaign briefs, and product decks live in SharePoint. You can now sign in, choose your SharePoint sites, and import those documents into a Knowledge Base, so your AI Marketer and Agents work from the same source material as your team.

To get started, open a Knowledge Base and click 'Add files'. Learn more about Knowledge Bases.

Find Getty Images photos for your content with your AI Marketer

Your AI Marketer can now search Getty Images and find photos for the content it helps create for you. For example, when a Project task calls for a new blog post, your AI Marketer can draft the article and find Getty photos to go with it in the same flow as its research and copywriting.

To get started, sign in with your Getty Images account in Settings under Integrations. Once integrated, choose the Getty connector when working with your AI Marketer.

New integrations for Profound Agents

Update product content in Salsify: Answer Engines describe your products using the details you publish. With Salsify, an Agent can update your existing product content and create new products. Learn more about using Salsify in Agents.

Find new publisher partners with Partnerize: Export your Citation Pages from Agents into Partnerize to see which cited publishers your program already covers, connect partners to the pages where they're cited, and recruit the ones you're missing.

Other updates

• Bring Prompt Volumes into your other AI workspaces: The Profound MCP connects Profound to the AI tools your team already uses, and two new tools now make Prompt Volumes and intent insights available there. Learn more about the Profound MCP.

• Choose Tags when you run an Agent: Tags are now an input type in Agents, Sheets, and Projects. Pick Tags from a dropdown instead of pasting tag IDs, and run the same Agent on a different group of prompts each time.

• See Agency Mode changes in your activity logs: Activity logs now record when workspaces are created, promoted, extended, or moved, and when client workspaces are reactivated.

• Filter Answer Engine Insights by language: Narrow your prompts by language to see how you show up in each one you track.

Log in to Profound to explore these product updates and please share your feedback on how we can improve.

Go from insight to action faster with the refreshed Answer Engine Insights
Answer Engine Insights has been upgraded with new streamlined views, customizable charts, and trends at a glance. Plus, your AI Marketer is just one click away on every chart.

• Have your AI Marketer investigate your data in one click: Click any point on your Visibility, Sentiment, FactCheck, or Citations charts, and your AI Marketer pinpoints why the metric is dropping, rising, or flatlining.

• Prep for your weekly AEO sync in one pass: Use the Compare menu to check where your brand stands across Platforms, Regions, and Personas in a single chart.

• Filter for the competitors you care about: Use the new Competitors filter to see how you stack up against the competitors you want to see.

• Uncover insights with custom heat maps: Dive into visibility or citation data to understand how it varies, like tags vs. competitors or topics vs. platforms.

• Understand trends at a glance: Check out the new Visibility Trends to see your biggest spikes and drops by Competitors, Platforms, Topics, Tags, Regions, or Personas. 

• Find query fanouts in the Prompts tab: Query fanouts now sit in the Prompts tab with the rest of your prompt data.

The refreshed experience is live for all Profound customers. Learn more about using Answer Engine Insights.

Query Prompt Volumes data via the Profound API

Prompt Volumes and keyword intent insights are now available via the Profound API. Your team can compare demand and intent inside your own planning and reporting tools so content decisions follow real demand.

Bring clients, agencies, and partners into your Profound Documents
External sharing is now live for all Profound users, so you can invite anyone outside your organization to collaborate on a Profound Document. People without a Profound account will get an email to access the document.

Other updates

• See which Reddit communities drive your citations: You can now group citation share by subreddit, so you know which Reddit communities Answer Engines pull from when they talk about your brand.

• Let your AI Marketer fine-tune your tracking: You can now direct your AI Marketer to edit your prompts and topics for you, so your tracking keeps up with your strategy as it changes.

Log in to Profound to explore these product updates and please share your feedback on how we can improve. 

Serve a different experience to AI and human visitors

Dynamic Bot Rendering detects when Answer Engines agents visit your site and automatically serves a fully rendered version of the page, without needing to make any change to your CMS. Content that is client-side rendered, loaded via JavaScript, or gated behind a click is invisible to most AI bots today, so it cannot make its way into the answers they serve consumers. With Dynamic Bot Rendering, Profound serves content directly to AI without touching your website, allowing you to market to two audiences at once.

Rendering policies can be set for specific pages, page patterns, or entire domains, and can vary by bot. These policies are configurable from Pages Settings, from a single page's analytics tab, or in bulk from the Pages table. It's currently available for every customer on CloudFront, Cloudflare, or Vercel. You can learn more about setup here.

See your Google Search Console and AI performance in one view

Google Search Console data is now built into Pages, so clicks, impressions, CTR, and average position sit right next to your AI citation data for every page. Watch for when impressions are holding steady while clicks drop, as that's the moment AI answers start taking over the click.

See the AEO Keywords each page is winning

Go beyond knowing when pages are getting cited in AI Search and start understanding which keywords they are getting cited for. Click into any page in Pages and you'll find a new AEO Keywords section, showing which keywords the page is cited for, plus prompt volume, page share, rank, and difficulty.

Generate images with your AI Marketer

Build assets for a campaign or explore a content idea inside Profound. Your AI Marketer can now turn a prompt with any reference images into new visuals with controls for size, quality, and style.

Upload images to your Knowledge Base

You can now upload images to Knowledge Base. Your AI Marketer will reference and reason over these images when answering questions or generating content.

Ground your work in Microsoft 365 context

Your AI Marketer now connects to your Microsoft 365 work context through Work IQ, pulling in your projects, priorities, collaborators, and recent changes to power more personalized chats and Projects. As your AI Marketer picks up details they get saved as personal memories in Context Manager. The sources for any facts in Context Manager are cited, and you can control whether context from Work IQ refreshes manually or on a set schedule.

Set credit limits by teammate
Organization admins can now allocate credit budgets per user, with an org-wide default and overrides for power users. The Usage page within Settings now also breaks down consumption by user so you get visibility into exactly where credits are going.

Other updates

• Add or remove competitors directly from Answer Engine Insights settings.

• Rename your Category from the Assets page.

• Activity logs now track changes made to prompts within Answer Engine Insights including additions, deletions, disabled prompts, and edited prompts.

Work seamlessly between Profound and Microsoft 365
Profound is now a verified Microsoft publisher. With this update, Profound Agents can now access and make changes in Outlook, Excel, PowerPoint, and Word after a user connects their personal Microsoft account. Coming soon: integration with Microsoft Teams.

Send CDN logs to Agent Analytics through S3
You can now connect Agent Analytics using the logging tools that your infrastructure already runs on. Agent Analytics now accepts log delivery via S3 alongside the existing Custom Log API, with support for Cloudflare, Fastly, Amazon CloudFront, and Akamai. Reach out to support to coordinate setup. Learn more here.

Bring your personal context from ChatGPT and Claude into Profound in one import

Personal Context now has an import button that opens ChatGPT or Claude with a ready-made prompt to pull in context you have cultivated from past conversations. Your AI Marketer uses this information to understand how you work and tunes every output to be something you would have written yourself.

Access new capabilities for your AI Marketer in Slack

The Profound Slack bot now authenticates automatically and lets each user set their own org (/profound-org) and category (/profound-category). It can also read uploaded files and you can take actions like reviewing your prompt list and uploading to your Knowledge Base without ever leaving the conversation.

Set up your own Analytics configuration in a few clicks
You can now configure your own categories, assets, prompt allocations, regions, and languages, right from the “Settings” tab under “Organization.” Note: this feature is currently only available to non-agency enterprise organizations.

Use Scalestack nodes in Agents to enrich lead and company data
Two new Scalestack nodes turn an email or company domain into structured person and company data, with no credential setup required. Use them for account research, lead qualification, or routing, all inside your existing Agent workflows.

Other updates

• In-platform notifications are now live for all customers, with more types on the way.

Log in to Profound to explore these product updates and please share your feedback on how we can improve. 

Power your AI Marketer with a living synthesis of your brand data
Context Manager is the operating memory for your AI Marketer. It's a live synthesis of your brand and personal context fed from your knowledge base, synced data, and interactions with Profound.

To set it up, open Context Manager from the sidebar and the onboarding flow walks you through it all. Best results come from adding your source-of-truth documents in Knowledge Base and connecting your conversations with the Profound team from Slack, Email, and Gong. From there, review your generated knowledge records for accuracy and close any identified gaps by answering your AI Marketer's questions. You can also add your own preferences on the Personal Context tab so future chats reflect how you like to work. Learn more here.

Run Agents at scale with Sheets Templates

Sheets Templates are now live, giving you a ready-made starting point for common workflows. Choose from templates like Article Translator, Content Refresher, FAQ Generator, and Internal Link Suggestions, each pre-loaded with the right Agent, columns, and sample data.

Track your brand's visibility in Exa search results

Exa is now a supported platform in Answer Engine Insights, so you can see how your brand shows up in the search engine powering AI agents and coding tools like Cursor and Devin. Enterprise customers can reach out to their Profound team to get it turned on for their account.

Give your AI Marketer direct access to GitHub
Your AI Marketer can now connect to your GitHub organization, allowing you to directly edit pages, content, and code in your GitHub repo. It can also pull from the skills, docs, and workflows living in GitHub as context for work in Profound.

Other updates

• Citation Decay is now live across all accounts in Profound.

• Enterprise customers can now work with up to 1,000 rows in Sheets, with higher limits on the way.

• Agents now have access to YouTube channel and video citation data, so you can build workflows around the content getting cited.

Log in to Profound to explore these product updates and please share your feedback on how we can improve. 

See the performance of every page on your site in one view
Pages now auto-discovers your entire site through sitemap crawling and shows every page alongside its AI citation status and bot crawl activity. See the exact pages that aren’t being cited and earning AI visibility, so you know where to focus next.

Compare demand across ChatGPT, Gemini, and Perplexity in more markets
Prompt Volumes now spans 35 countries, featuring updated data across 27 existing markets, plus 8 new countries including Argentina, India, Morocco, Pakistan, Peru, South Africa, Vietnam, and the Philippines. Wherever your customers are located, you can understand what they're asking and compare across all three Answer Engines.

Bring Shopping performance into your Agent workflows
Four new nodes (Top Visible Products, Brand Performance, Merchant Performance, and Product Details) pull Shopping data straight into your Agents. You can now turn insights on which products and merchants are winning in AI into automated reporting and content workflows.

Run GA4 reports with your Profound Agents
A new GA4 node pulls sessions, users, conversions, and revenue into Agents. Multi-brand orgs can also map one GA4 property across multiple domains and get clean, brand-separated reporting with no extra setup.

Get a clearer picture of how your team is adopting Profound
Command Center now shows the exact features that your team has adopted in Profound and recommends what to explore next. Explore this within the Settings page.

Log in to Profound to explore these product updates and please share your feedback on how we can improve. 

Have Aim build and run Agents for you
Call any Agent while chatting with your AI Marketer by using the @ mention, and Aim will run the Agent for you. Outputs land automatically in the conversation as linked Docs or Sheets, and you can pause any run for a quick review before it finishes.

Segment your site data based on how your team works
Domain Segments let you group and split website data by sub-brand, product line, or region, and combine multiple domains into one view. Give each team visibility into only their slice, or roll everything up into a single brand-wide view across your organizations.

Agents can now access Region data
Agents now pull in data from the Profound Regions you select. Any Region you start tracking shows up automatically in the dropdown.

Keep Profound in sync with your company directory
Profound now supports SCIM Provisioning, syncing your user list directly with your identity provider. Provisioned new hires get access automatically and departing employees lose access the moment they're off-boarded.

Collaborate on Docs with people outside of Profound
Share any Profound Document directly with an external email address, with view, comment, or edit access. Now you can edit a document with a teammate, customer, or partner without leaving Profound.

Other Docs updates include:

• Use a Profound Doc as context for your AI Marketer

• Press ⌘⌥G from a Doc to jump straight to a chat with Aim without selecting text first

• Choose a target folder when creating a Doc from a workflow

• Link directly to a heading inside a Doc

We love to hear from you. Please share your feedback on how we can improve.  

Know when to refresh a page with Citation Decay

Citation Decay tracks the full lifecycle of every cited URL: first cited date, rise time to peak, peak volume, and half-life, the point where weekly citations drop to half their peak and stay there. Sort your owned pages by half-life and you get a queue of ranked content losing ground. Filter by domain or model to see whether a page is decaying everywhere or just inside one Engine. Compare half-life across page types to find out which formats hold their citations longest. Once you've spotted a page losing citations, hand it to a Profound Agent to draft the update and stage it in your CMS.

Citation Decay is available today for Profound customers, under the Citation view within Answer Engine Insights. If you’d like access, please reach out to your Profound team. Learn more here.

See which YouTube creators Answer Engines are citing

YouTube is the most cited domain in our dataset, and citations used to show up as raw URL. Now you can dig into citation data by channel, video, and video category, so you know exactly which creators are getting cited and can sponsor, pitch, or correct them directly.

Other updates:

• Have Aim edit your Sheets: Sheets chat is live, so you can ask Aim to read, edit, and analyze any open sheet in plain language.

• External sharing of Profound Docs: Just open the Share dialog and send an invite to any email address. Once invited, recipients can jump into the document and collaborate live with view, comment, or edit access and the full set of Docs features

• Lock or auto-update your Agents in Sheets: Pin a sheet to a specific agent version or subscribe to the latest, with a clear before-and-after diff shown any time you switch.

• Undo and redo everything in Sheets: Every cell, column, and row action can now be undone and redone, even while your team is editing together in real time.

Track every login, role change, Agent use, and more
Activity Logs are now live for all Enterprise customers under Settings. Track logins with location details, membership changes like role updates and invites, as well as org-level events like API keys and SSO connections. You can also see detailed Agent logs including create, publish, run, delete, and duplication activity. Admin users on Enterprise plans get a full audit trail to monitor usage.

Give your IT team the keys to self-serve SSO setup
Enterprise Setup is a new Settings tab for Enterprise customers, and SSO is the first tool giving your IT team a self-serve way to configure SSO. Engagement Managers remain available to help with setup. More enterprise tools like SCIM will be release over the next few weeks.

Ask Aim about bot readability and access on your pages

Aim can now tell you about your Bot View and robots.txt Audit data. This shows which AI crawlers hit a page and whether your robots.txt file is blocking any of them. Ask Aim for a bulk analysis across pages to see which bots are blocked and what content is hidden from them.

Analyze every brand in one dashboard

Custom Dashboards now let each card carry its own category and brand, plus nine new metrics to pull from including FactCheck, citations, and Sentiment. Multi-brand teams can now see their whole portfolio side by side.

Create and edit Profound Docs straight from your AI tools
Docs are now available through the Profound MCP, so you can create, read, search, revise, rename, and share Docs directly from your AI tool of choice. Getting from an idea to a doc ready for your team's review now takes a single prompt, without leaving the conversation. Learn more here.

Ask your AI tools how you're showing up in Shopping results
Shopping data is now available through the Profound MCP, so your AI tools have access to how your products are showing up in AI Shopping results. You now have the same conversational access to Shopping performance that you already have for visibility, citations, and sentiment data. Learn more here.

Let our Agent Builder catch the integration you meant to use
Code nodes and Call API nodes now recognize when a URL matches an existing integration and recommend the native node for it, across every integration. Build Agents faster and skip manual setup for integrations Profound already connects to.

We love to hear from you. Please share your feedback on how we can improve.  

Know where your Agents program stands with Team Performance
The new Team Performance tab shows Agent runs, hours saved, and Projects tracked across your team, benchmarked against companies your size and industry. Next time leadership asks for a status update on Agent usage you have data to backup your AEO work. 

Any admin can find the Team Performance tab in Settings once your org crosses 10 Agent runs.

Review content before it goes live with the Human Review Node

Add a Human Review Node to any Agent or Sheet in Agent Builder, and the Agent pauses mid-run alerting you to review what was produced. You stay in control even while Agents work on your behalf. 

Build and run Agents using connected apps, straight from Claude

The Profound MCP now supports Agents built with third-party nodes including WordPress, Search Console, Google Docs, Gmail, and ChatGPT Ads. Build, run, and see the output of your Profound Agents all from a single conversation with Claude. 

Update your team's Profound Knowledge Base via Claude
You can upload a document or artifact in Claude and send it directly into Profound's Knowledge Base. That knowledge feeds straight into Aim and Profound Agents, with no additional setup required. 

Introducing Ads Studio now in private beta

Generate, launch, and manage ChatGPT Ads powered by Profound’s proprietary datasets. Now available to existing customers at no additional cost. Request access today.

We love to hear from you. Please share your feedback on how we can improve.  

Set up our official Anthropic connector in a few clicks
Profound is now an official Anthropic connector, removing the need for API keys or manual configuration to bring your AEO data into Claude. Alongside this update, we shipped several new capabilities:

• Update your tracked prompts by asking for actions like "Add these ten prompts to my enterprise CRM category" or "Generate prompt variations around our new pricing page," and Claude updates your Profound instance. 

• Build and run a Profound Agent from a plain-language description, right inside the conversation, with Claude acting as the orchestrator and the Agent as the specialist handling the task. 

• List, accept, and work on Projects from the MCP. 

Manage AEM content without leaving Profound

Agents can now find, read, create, and update Content Fragments directly in Adobe Experience Manager. You can work from Profound while updates flow straight into AEM.

Fix inaccurate claims with the Noble Mention Refresh integration
FactCheck flags inaccurate claims made by AI and pinpoints the exact third-party sources driving those inaccuracies. With our Noble integration, you can export those domains directly to Noble via Profound Agents to take action.  

Noble updates the copy to match your brand guidelines, reaches out to the publisher through its network, and corrects the mention on your behalf, handling the outreach, negotiation, and payment. You can track the progress of your mention refreshes in your Noble dashboard, then track accuracy in FactCheck as the corrected sources get picked up.

You will need a connected Noble workspace. Book a demo to learn more. 

Aim now cites its sources across all projects 

Every Project now includes the platform data, customer context, and research behind each recommendation, with source cards and inline citations linking straight back to the dashboard. Turn "we should do this" into a case you can defend to any stakeholder.

Also new in Projects:

• FactCheck data now feeds directly into Project recommendations.

• Edit task plans yourself with our editor instead of asking Aim for changes. 

Catch the bots you're accidentally blocking
Pages and Agent Analytics now both include a robots.txt audit within Bot View, showing exactly which AI crawlers your site disallows. A single blocked bot can quietly decrease your visibility; now you can catch it early.

See a page's entire history in one timeline

Pages Timeline shows every event for a page in one chronological feed, from first discovery to alerts, health scores, and week-over-week changes in bot visits and citations. The new Highlights view also flags which pages are gaining momentum and which need attention at a glance.

Ask Aim about your ChatGPT Shopping visibility

Aim can now answer questions about how your brand shows up in ChatGPT Shopping results. Get the same conversational access to Shopping data that you already have for visibility, citations, and sentiment.

Save your filters and share the exact view your team needs
You can now create and name saved views in Pages, capturing your filters, comparisons, and column setup in one link. Share the link, and anyone on your team can land on the exact same view.

Run one agent across every category
Answer Engine Insights nodes now include a category dropdown, so a single Agent can pull data across multiple categories at once. You can also select multiple Profound topics, prompts, and assets input types. 

We love to hear from you. Please share your feedback on how we can improve.  

Turn data into action with Aim
Aim is the first background agent built for marketers, trained from scratch on Profound's proprietary data and grounded in our AEO research. 

Aim is operating 24/7, analyzing your AI Search data, Prompt Volumes, competitive landscape, and Knowledge Base to surface the opportunities worth acting on with a data-backed brief and recommended tasks. Chat with Aim to refine the plan, deploy custom Agents in one click, and let Aim track progress automatically. 

Open Projects to see what Aim has surfaced for your brand, or ask it questions directly anywhere you see "Assistant." Get to know Aim more here.

See citations, bot activity, and page health in one place

Our new Pages feature brings citation data, bot activity, page health, and content quality together in a single view for every page on your site. Within Pages, explore Bot View to see what bots see on your site, or run the Content Optimizer to score your content and take action on improvements with a Profound Agent instantly. Learn more about Pages here.

Pull every Profound metric through a new and improved API
Reports API v2 covers Visibility, Citations, Sentiment, Query Fan-Outs, and FactCheck in one consistent request and response shape. 

Ask your AI tool of choice which brand claims are wrong and where they're coming from
FactCheck is now available through the Profound MCP, so anyone with the connector installed can ask which claims about their brand are wrong, which models are making them, and which cited pages are reinforcing them. Each answer includes occurrence counts, reasoning, evidence, and a fix, so you can move straight from claim to action.

Brainstorm with Aim to build new Agents and Projects

Brainstorm Mode launches a guided Q&A that starts with a broad suggested goal and narrows it down to a specific, ready-to-build Agent or Project plan. It's yet another way to collaborate directly with Aim, using its knowledge of your brand and AI Search presence to suggest new marketing initiatives for your team.

Read and publish content in Drupal or Directus straight from your Profound Agents
Drupal and Directus are now available as Profound Agent nodes, each with List, Get, Create, and Update actions. Connect either CMS and your Agents can pull existing content or publish updates directly from Profound. 

Benchmark your pages against others of the same type

Benchmarking now breaks performance out by page type, so pricing pages compare against pricing pages, and blogs against blogs. Filter by page type or benchmarking tier to get a true like-for-like read on how your content is performing. Other updates include the ability to filter pages with the biggest gains and drops across page type, industry, and company size, and filtering benchmarking by performance tier. Learn more about Benchmarking here.

Other updates: 

• Tabs in Docs: Open and create multiple pages inside a single Profound Document.

• AND/OR tag logic in Profound data nodes: Filter data with combined tag logic for more precise analysis.

• Folders for Docs: Organize your Document library as easily as you manage Agents and Sheets.

Get started

The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.

Know if AI is inaccurately representing your brand with FactCheck
FactCheck compares what AI says about your brand against your source of truth, flags inaccurate claims, and points you to the citations responsible for the inaccuracies. To get started, tag the prompts you want verified in the Prompt Designer and connect your Knowledge Base. From there, you can begin rectifying inaccurate claims using a Profound Agent, built for you in one click. Learn more in our blog.

Go from opportunity to execution with Projects

Every week, Projects organize thousands of data points across Visibility, Citations, Sentiment, Prompt Volumes, and connected context in your Knowledge Base to surface the opportunities worth acting on. Each Project comes with a data-backed brief and recommended tasks to execute. From there, you can refine the plan in chat, deploy custom Profound Agents for each task, and track the impact automatically. Learn more in our blog.

Save and share your Answer Engine Insights views

Saved Views lets you save your full display setup in Answer Engine Insights, including all filters like date range, platform, and regions. Share your view by copying the link and whoever opens it lands on the exact same view. Rename, update, or delete any saved view from the Views menu at the top of the Answer Engine Insights page.

Build, run, and observe Profound Agents through Claude
You can now generate, run, and observe Profound Agents via our Claude MCP. Describe the workflow you want to build, get a complete, ready-to-run Agent inside Profound, then run it to see the results. This is one of many updates as we work to redesign our MCP for Marketing Engineers.

Query Sentiment data through the Profound API

Sentiment is now available through the Profound API under the reports/sentiment endpoint. The same query powering your dashboard is now accessible via API, so you can pull semantically grouped themes, citation-level drill-downs, and recommended actions directly into your tool of choice. Learn more in our docs.

Create and edit dashboards directly from chat

Ask Profound can now turn your analysis into a dashboard without leaving the conversation. Describe what you want to see, get data visualizations built from your analysis, edit from chat, and save it as a Custom Dashboard to return to any time.

Get started

The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.

Pull live context from Slack, Notion, G2, and 12 other tools into Profound
External MCP connectors link Profound to the tools your team already uses, so Profound can read live data and take action without you copying things between tabs. The initial connector list includes tools like Slack, Notion, Linear, Klaviyo, Exa, Firecrawl, and G2. Learn more.

Keep your Profound Agents and Sheets organized as your library grows

Agents and Sheets can now live in Folders and Sub-Folders. Drag items between Folders, pin your Favorites to the top, or right-click for quick actions to stay on top of everything as your workspace scales. Learn more.

Find your next idea inside the Agents Marketplace

Our Agents Marketplace has ready-to-use templates covering a number of marketing workflows. Pick one to get started with Profound Agents or browse for inspiration on what to build next. Check out the templates.

Pull G2 reviews into your Agents to sharpen your content and messaging

Five new G2 nodes let you pull product reviews, rating breakdowns, and review snippets directly into your Profound Agents. Turn real customer feedback into content briefs, landing page copy, and more without manually combing through G2.

Collaborate with Profound directly in Slack

Tag Profound in any Slack channel or thread to ask questions and take action without leaving the conversation. Profound reads up to 50 messages of thread context before it responds, so its answer actually fits what you've been discussing. Learn more.

Other updates

• Citation tags are now generally available, giving you a customizable way to organize citations across campaigns, blog content, and other initiatives. Custom citation categories are still fully supported if that's your current setup.

• The Topic Optimization Matrix in Answer Engine Insights plots your topics by citations and visibility, giving you a clear view of which topics to prioritize first.

• first_cited_at now shows the first time a citation URL was seen for your selected filters, so you can track when your pages first started earning citations. Find this in the Citations tab and through the API.

• Adobe Analytics is now generally available in Agent Analytics, giving Adobe Analytics users a complete picture of how AI agents interact with their site.

Get started

The updates mentioned above are all available today. We love hearing from you. Please share your feedback on how we can improve.

Graduate from tracking AI's narrative to shaping it with rebuilt Sentiment in Profound 
Sentiment has been rebuilt with semantically grouped themes, citation-level drill-downs to the exact text snippets responsible for the claims, and recommended actions with the corresponding Profound Agent.

To make sure you get the most out of this update, we went through your existing visibility prompts and added any that were likely to surface sentiment in responses. You're now tracking sentiment across a broader, more diverse set of prompts for a more accurate view, with multi-competitor sentiment detection in the same response. Read more here.

Collaborate on content with your team in Profound Docs
Profound Docs is a real-time collaboration editor built into Profound. Start a doc from scratch, create content in Agents and open it directly to edit, or use Documents as your team's shared workspace. Everything you'd expect from a doc editor is there: comments, slash commands, and the ability to collaborate in real-time with your team. Read more here. 

Draft reports and update analysis with Ask Profound in Docs
Ask Profound is now available inside Docs. Analyze your Profound data and draft reports, summaries, and client-ready analysis without leaving the editor. Turn visibility, sentiment, and citation data into written analysis, or update existing docs with new insights.

Use Skills to apply reusable instructions within Ask Profound and Agents
Skills are reusable instruction sets you create once and apply anywhere you are working in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself. Read more here.

Pull Google Ads performance alongside your Profound visibility data
Google Ads nodes are now available in Profound Agents. Pull paid search performance directly alongside your Profound AEO data with List Campaigns, Search Term Performance, Keyword Performance, and Ad Performance nodes.

Run cross-channel visibility audits, weekly paid search digests, negative keyword discovery, and RSA creative audits, all inside a single Agent workflow. To get started, open any Profound Agent, search "Google Ads" in the node picker, and connect your account. 

Track AI Search visibility in Hong Kong
Seven models are now supported in Hong Kong: Google AI Mode, Google AI Overviews, Gemini, Microsoft Copilot, Perplexity, Qwen, and DeepSeek.

Get started

The updates mentioned above are available today for all Profound users.

As always, we love to hear from you. Please share your feedback on how we can improve.

Automatically source mentions in relevant third-party citations with Noble
Earning a third-party citation used to take 10+ hours of manual outreach. Now, through our integration with Noble, Profound Agents can find the high-visibility citations where your brand is missing and export those domains to Noble to kick off an automated sourcing campaign. Noble then searches its publisher network and handles outreach, negotiation, and payment. You simply review and accept the offers in your Noble dashboard. 

You will need a connected Noble workspace. You can book a demo with Noble, or feel free to reach out to your Engagement team to learn more. Read more here.

Activate PartnerStack’s network of 65,000+ publishers from inside Profound
With our new PartnerStack integration, Profound Agents can use the Check Network node to match key third-party publications against PartnerStack's 65,000+ publishers and creators, surfacing who's already in the network with their content channels, rates, and formats listed. The Recruit node then pushes the publishers into your PartnerStack account, where each one appears in the AI Cited Content tab tagged with the prompt and AI platform that cited them, ready to activate as a flat-fee, affiliate, or hybrid deal. Read more here.

Get started

The updates mentioned above are available today for all Profound users.

As always, we love to hear from you. Please share your feedback on how we can improve.

Turn your agent into an AEO expert with our MCP knowledge graph and new capabilities
We shipped a knowledge graph that gives your agent context on Profound data and your AEO strategy, plus 15 new capabilities built on top. These features kick off a series of updates redesigning the Profound MCP around how our customers work with agents. Read more here.

Get tailored answers from Ask Profound with conversation memory
Ask Profound now remembers context from your past conversations, like how you want analysis structured, which competitors matter, and what kinds of recommendations are useful. Ask a question and get an answer shaped to how you work. 

Go from "I want this number" to runnable code with the Profound API Cookbook
The Profound API Cookbook is a set of end-to-end recipes that map directly to what you see in the Profound dashboard, including Visibility Score, Citation Share, leaderboards, and period-over-period KPI deltas. Each recipe walks through the exact call or chain of calls that produces the metric, with runnable Python and curl side by side so you can copy whichever fits your stack. Read more here. 

Filter faster with a redesigned filter experience
Filters across Answer Engine Insights, Agents, and Sheets now share a consistent design with one-click reset, individual clearing, pinned selections, and tooltip previews. Get to the view you need in a few clicks, with the same filtering experience everywhere in Profound.

See OAI-AdsBot activity in Agent Analytics
The OAI-AdsBot checks the safety of landing pages submitted for ChatGPT ads. It now shows up in Agent Analytics alongside the other bots we track, so you know when your ad submissions are getting reviewed. 

To access Agent Analytics, you'll need to set up your CDN integration. This comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector.

As always, we love to hear from you. Please share your feedback on how we can improve.

Know what good looks like with Benchmarking in Agent Analytics
Benchmarking lets you compare your AI citation performance against 800,000+ pages in the Profound Network, with weekly ranking updates. Every page is placed into one of four tiers (Poor, Fair, Good, or Great) based on where it falls in the percentile distribution. With Benchmarking, you can stop guessing whether your citation performance is strong and start setting goals against a baseline. 

To access Benchmarking, you'll need to set up your CDN integration in Agent Analytics, this comes at no extra cost. To do so, you can forward this email to your developer team or jump into our setup docs. If your site is on Vercel, simply use the Marketplace connector. After opting in, you can always opt out and all of your data will be removed from the pool. 

Build Profound Agents using text or voice with Agent Assistant
Agent Assistant lets you create Profound Agents using text or voice to describe the marketing process you want to automate. Agent Assistant builds Agents in seconds with every node exposed and directly editable, so you stay in control of every step. Watch our video here. 

Run broader, faster keyword research with Prompt Volumes
Prompt Volumes keyword searches now return in seconds, and you can search up to 7 words together. Get a complete picture of what people are actually asking AI, across more keywords than ever before.

As always, we love to hear from you. Please share your feedback on how we can improve.

Measure ChatGPT Ads performance alongside your organic AI visibility
Four new OpenAI Ads nodes pull account, campaign, ad group, and ad-level performance directly into your Agents. Pair paid performance with your organic AI Search data to learn what works in a brand new channel before anyone else does. Read more here.

Analyze AI traffic on your domain with the Bot Visits node
The Agent Analytics Bot Visits node brings bot traffic into your Agents, with metrics for count, citations, indexing, and training with breakdowns by provider, name, type, page, platform, path, and day. Build workflows that monitor exactly how AI is interacting with your site without leaving Profound.

Track human referral traffic from AI platforms with the Human Referrals node
The Agent Analytics Human Referrals node pulls human referral visits into your Agents, with breakdowns by page, referral source, path, and day. Connect the dots between AI Search visibility and the real users showing up on your site as a result.

Share Custom Dashboards with anyone, even those without a Profound login
Custom Dashboards now support public sharing alongside the existing private and organization-wide options. Generate a link from the share menu and send it to clients, partners, or executives who can pull up live AEO performance any time without needing an account or a fresh export. Read more here.

Run Sentiment and Visibility analysis on the same prompt
You can now assign multiple analysis types to a single prompt instead of choosing between Sentiment or Visibility. Get a full picture of how AI systems are talking about your brand without duplicating prompts across your library.

Connect to Profound's MCP in a few clicks
MCP setup no longer requires an API key or manual configuration. Learn how to set up your MCP connection here.

Get started

The updates mentioned above are available today in Profound for all users.

As always, we love to hear from you. Please share your feedback on how we can improve.

Talk to your AEO data with Ask Profound

Ask Profound turns your AI Search data into a conversation. Ask a question by voice or text and get an instant answer pulled from your visibility, citations, sentiment, Prompt Volumes, and more, with the underlying charts rendered right alongside the response. Follow up to go deeper, or attach files to bring additional context into the analysis. Read more on our blog here.

Understand the prompts you should be tracking with Prompt Research

Prompt Research Reports gives you direct access to the prompt insights Profound has always built for customers, now available as a report in your admin panel. Our data team created a model that takes Profound’s dataset of 1.5+ billion real user prompts to turn noisy, unstable data into a prompt list organized by topic, ranked by share of volume, and tagged by intent. Read more about our Prompt Research Reports here. 

Greater controls in Custom Dashboards

Custom dashboards are now private by default, and users define which dashboards are shared with which teammates. You can also now create a new dashboard from duplicating an existing dashboard.

Keep your Knowledge Base up to date automatically with sync schedules

Knowledge Bases in Profound allow Agents to leverage proprietary data and also help us determine accuracy of AI responses. You can now set a sync schedule for Knowledge Base imports from Notion, Google Drive, and sitemaps, so your documents update regularly, capturing any changes.

Get started

The updates mentioned above are available today in Profound for all users.

As always, we love to hear from you. Please share your feedback on how we can improve.

No more duplicating nodes for every input. The Iteration node collects all outputs into a single array that the rest of your Agent can reference, combine, or act on.

The Iteration node accepts any array as input, whether that's an upstream LLM node generating a structured list, a Profound data node returning cited URLs, or a Sheets import.

Use Iteration when the value comes from synthesizing across results in a single run. Use Sheets when each input needs its own independent run.

Read more on blog here.

‘Generate with AI’ live in the Code node

You can now leverage natural language and a host of large language models to write code for to be used within Code nodes of Profound Agents. You can review and apply the generated code right from the modal.

Get started

The new Agents updates mentioned above are available today in Profound for all users.

As always, we love to hear from you. Please share your feedback on how we can improve.

Run existing Profound Agents from any tool with the Profound Agent API 
Our Agent API lets you run Profound Agents programmatically from your external tools. Kick off Agents from any platform and pull the results from Profound directly into your existing workflows. 

Write with Claude Opus 4.7 in Profound
Claude Opus 4.7 is now live in Profound. Our team added support within hours of the model's release to make sure you always have access to the latest from Anthropic. 

Track Qwen in Answer Engine Insights
Qwen is available in Answer Engine Insights alongside our existing model options. This allows you to now gain visibility into one of the only AI models operating in China. Please reach out to support to gain access.

Connect Profound to Adobe Analytics (Beta) 
Profound now integrates with Adobe Analytics. This gives Adobe Analytics users a complete picture of how AI Agents interact with your site. Reach out to support to get access to the Beta today. 

Organize and filter your Agent Analytics with Page Tags
Page Tags are now live in Agent Analytics. Apply tags to exact paths or full subpaths, filter your analytics view by one or multiple tags, add tagged pages to Watched Pages in one click, and manage your tag library under Settings.

Build Profound Sheets by importing directly from your existing tools 
You can now create Sheets by importing directly from Google Sheets, Google Search Console, Looker, Semrush, and Firecrawl. Preview the table you are importing, select which columns you want, and map them to existing ones so your data is organized exactly how you need it from the start.

As always, we love to hear from you. Please share your feedback on how we can improve.  

Pull business context into Agents from Notion and Google Drive  

You can now connect your Notion and Google Drive workspaces to Profound to import files directly into your Knowledge Base. This allows your Agents to work from the same brand guidelines and product docs your team already maintains. 

Manage your prompt library in bulk with the Profound API

You can now create, update, and change the status of prompts directly through our API without touching the Profound platform. If you're managing a large prompt library, this lets you make changes at scale and understand exactly what was updated. Learn more here.

Shopify brands can now access Profound's Agent Analytics

Previously, Shopify's server architecture made it impossible to capture the log data required for Agent Analytics. Nostra solves that with no custom engineering or dev work needed on your end. Users with the integration enabled can see which AI systems are crawling their Shopify site and how often, unlocking new first-party data informing AEO strategy. Read more on our blog.

Profound Agents can now build landing pages from AEO data with Framer

The Framer integration lets you generate landing pages inside Framer guided by insights from Profound AEO data. Go from AI Search analysis to a live, shareable page without writing a line of code.

Publish and manage CMS content in Payload

The Payload CMS integration lets Agents access, create, update, and publish CMS content directly from Profound. Teams using Payload can now manage content at scale without switching between tools.

As always, we love to hear from you. Please do not hesitate to share your feedback on how we can improve.  

Profound Sheets enables you to run Agents at scale, while collaborating with your team in real time. Plus, Exa AI Agent nodes, flexible prompt organization, and more updates across Profound.

Use Agents to complete hundreds of tasks at once with Profound Sheets

Profound Sheets is a collaborative, spreadsheet interface where you can run hundreds of Agents while working with your team. Start from scratch, import reports from Profound, or upload a CSV and start optimizing for AI Search at scale.

With Sheets you can:

• Build weekly AEO health reports with visibility, citation, and sentiment data, competitive gap analysis, and a prioritized action list, all while your team edits in real time.

• Run bulk content refresh flows that score a live page inventory against citation benchmarks, generate AEO-optimized briefs from real prompt data, and produce first drafts in a single run.

• Generate hyper-personalized landing pages by using Profound's AEO data to understand what AI is saying about your target topics and craft copy that speaks directly to that context.

Additional Sheets features include: 

• Pulling data from Answer Engine Insights into Sheets with one click. 

• Feeding Sheets data back into Agents with the new Sheets node.  

• Coming soon: Inline editing with the help of AI, expanded integrations, and more. 

Sheets is live in beta for all enterprise customers. You can learn more by reading our blog here or watching our demo video here. 

More updates from the Profound team 

Easily reorganize your prompt library by moving prompts across topics
You can now move prompts individually or in bulk across topics, and your dashboard will update automatically to reflect your new structure. If you want to reorganize your setup, you can now rearrange prompts without starting from scratch. 

Get more out of Answer Engine Insights with flexible exports and cleaner organization
Answer Engine Insights now supports exporting charts as images, copying data directly to your clipboard, and opening chart data straight into Sheets. Untagged prompts are also now grouped under a dedicated "No Tags" section, so nothing gets lost in your view.

Bring Exa AI data into your Agents
You can now pull Exa AI data directly into your Profound Agents through four new nodes: Search, Contents, Find Similar Links, and Answer. Give your Agents even more of the web to work from.

We love to hear from you. Please share your feedback here on how we can improve. 

Power your Agents with the new Google Search node, plus the latest updates across the Profound platform.

Pull richer Google Search insights into Agents
Bring even more Google data directly into Agents, including AI Overviews, Knowledge Graphs, People Also Ask, Related Searches, organic results, and granular location targeting. This gives you a more complete view of Google Search visibility inside your Agents and replaces the previous Google SERP Results and People Also Ask nodes with a more flexible, consolidated setup. Learn more here.

Understand AI search queries with Microsoft Copilot Query Fanouts
Understand the queries that are generated when an AI Search occurs, allowing you to build a more deliberate content strategy around your key prompts.

Manage Agents with precise filtering
Filter agents by Creator and Status, giving you more control over how you organize and manage Agents. Quickly find Agents built by specific team members or view only Published or Unpublished Agents across your workspace. 

Automate report building with Gamma
Use the Gamma integration nodes in Profound Agents to generate presentations, documents, and webpages directly inside Gamma. Build new assets from a prompt or remix an existing Gamma template using outputs from upstream nodes, turning Agent analysis into polished, shareable deliverables. Read more here.

Scale real-world prompt data workflows with Agents
Pull Prompt Volumes data directly into your Profound Agents, including attached keywords, search volume, change metrics, flexible date ranges, and more. This makes it easier to incorporate demand signals directly into Agent workflows and scale prompt volume insights.

Keep your prompt library organized with improved tag management
Rename and delete specific tags directly from the tag dropdown menu in Prompt Designer, making it easier than ever to manage and update your prompt library. 

As always, we love to hear from you. Please share your feedback on how we can improve.  

We are excited to share that Profound has raised a $96 million Series C. We are putting this investment right to work with two major initiatives launching today. 

Launching Profound University

We’re launching Profound University, our on-demand learning hub with courses, cohort-based training, and certifications.  

• On-Demand Education: Interactive walkthroughs and multi-lesson courses that take you from AEO beginner to Profound expert.

• Profound Pods: Live, cohort-based sessions to learn in community with fellow Profound users.

• AEO Certifications: Formalized certifications combining real-world project submissions and assessment-based testing to validate your expertise. 

Agents are live

We have officially launched Profound Agents. You can build your own or deploy our Agent Templates to move faster from campaign concept to execution, without sacrificing quality. 

To celebrate the launch, all Profound Starter and Growth plans will get 100 free agent runs over the next month.

Enterprise plans will have unlimited runs during this time, and your Engagement Manager will be reaching out to chat through best practices and future usage.

Want a walkthrough? Learn how to build an agent from scratch here  → 

You can also join our Agents Webinar on March 4th to learn how to deploy Agents across your marketing workflows. RSVP here → 

Thank you

If you’re excited about what we’re building at Profound, we’d love your support on our LinkedIn announcement. We’ll be keeping an eye on the comment section and will follow up over email to send you a gift if we see you there!

This rename reflects our product direction of intelligent, autonomous systems for marketers. Agents represent a future where Profound doesn’t just run manual processes, but actively works alongside marketers as a true extension of their team.

January updates summarized

The team behind Agents has shipped a slew of updates over the last month that unlock brand new capabilities for marketers.

Profound data nodes

We’ve introduced new Profound Data nodes inside Agents, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows. Instead of exporting reports, stitching together spreadsheets, or manually translating insights into actions, marketers can now turn AI visibility data into automated, repeatable execution.

CMS Integration nodes

Profound Agents now connect natively to WordPress and Sanity, turning your CMS into an active endpoint for automation. Learn more on CMS integrations via our blog.

Slack node

With the Slack integration node, Profound Agents can now:

• Send alerts when visibility or citation share changes

• Notify teams when content is published or updated

• Route drafts and outputs for review and approval

• Keep stakeholders informed without manual status updates

Conditional node

The Conditional node unlocks even greater customization of Profound Agents, allowing users to branch an Agent’s outcomes depending on the value of certain criteria.

Other updates

Version control

• Users can see and restore previous published versions.

• Users can see/navigate between nodes (and their settings) on each previous version.

Auto descriptions

• Remove the manual step of writing a descriptions for your Agent. Let AI do the work, finding a description that fits all the nodes in your Agent.

Single node testing

• You can now run individual nodes to test them in isolation. No need to execute the entire Agent to see results. Simply run a single node and iterate.

New LLM model configuration

• Configure content variation to be more predictive or more creative, enable web search, and include system prompts.

Structured outputs in Prompt LLM node

• Define a schema and receive consistent response formats, enabling reliable parsing for Agent automation.

Streaming outputs

• When testing LLM nodes you can now see the output streaming in real-time, allowing for faster review of direction.

Full-view outputs

• You can now expand outputs to full screen for greater clarity when reviewing.

New pre-built Agents

• Article Translator

• YouTube Metadata Optimizer

• PDP FAQ Generator

• Content Optimization Suggestions

• Content Brief Creation

• AEO + SEO Research Report

Get started

The new Agents updates mentioned above are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.

As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.

If you manage multiple brands (known as Assets in Profound) management just got much easier. We've updated the Assets page with a cleaner, more intuitive interface.

What's new:

• Cleaner layout with better workspace organization

• Owned Assets displayed prominently; competitors hidden by default

• Visibility metrics and prompt counts now visible at a glance (7-day view)

• Improved search across workspaces

What you need to do: Nothing! The update is live now. Your data and workspaces remain unchanged, just with a better look and feel.

Our new feedback portal is now live

Have a feature request? Running into a bug? Want us to explore an integration? Now you can easily let us know. You will see a tab called Feedback next to Changelog. In that portal you can create a new post for our team to review. We look forward to hearing your feedback!

New year, same ship speed from the product team at Profound. Today we’re highlighting two new features now available for all users within Enterprise accounts.

Brand Relevant Prompts

One of the most important questions in Answer Engine Optimization is simple but hard to address: which prompts actually matter to your brand?

Now, Enterprise users of Profound can answer that question using Brand Relevant Prompts, the newest feature inside the Prompt Volumes tab.

How it works

Brand Relevant Prompts surfaces the conversations where Answer Engines like ChatGPT chose to cite your brand's or your competitors' websites. For every prompt, see exactly which pages were cited alongside your owned content. Understand who you're competing against in each conversation and identify the pages that consistently appear in your category.

That means you can finally answer:

• Which prompts are driving citations to your pages right now?

• Which competitors appear alongside you in the same responses?

• Where are competitors getting cited that you're not?

Brand Relevant Prompts are available today in Prompt Volumes for all users on Enterprise accounts. Self-serve account users are encouraged to reach out to our team for a demo.

New Workflows Templates

Profound Workflows launched in public beta last month and provides a new automation layer for marketing teams that streamlines content operations built for the AI Search era.

As of this past Monday, Enterprise customers of Profound now have six new Workflows templates to further augment and automate best-in-class AEO strategies.

Article Translator

Automatically translates an article into a specified target language while preserving meaning, tone, and formatting. It enables fast, consistent localization for global audiences with minimal manual effort.

YouTube Metadata Optimizer

Analyze any YouTube video and automatically generate AEO-optimized titles and descriptions designed to increase visibility and improve citation likelihood across AI search engines.

PDP FAQ Generator

Generate an AEO-optimized FAQ section for a Product Detail Page by identifying key product questions, inferred search intent, and relevant People Also Ask queries, then combining them with on-page product information to create clear, high-value FAQs designed for AI-driven search visibility.

Content Optimization Suggestions

Analyze a given article to produce clear, high-impact Answer Engine Optimization suggestions by leveraging our Content Optimization algorithm and relevant AEO insights.

Content Brief Creation

Create a structured content brief from a target topic and user prompt. This workflow analyzes Google results, top-cited LLM sources, and existing brand content to produce a well-researched, writer-ready brief.

AEO + SEO Research Report

Generate an AEO + SEO Research Report that shows which keywords matter, what’s ranking on Google, and how AI systems answer the same query. The output gives you a fast, data-backed view of opportunities and gaps to act on immediately.

Bonus Workflows feature ship: Test individual nodes

You can now run individual nodes to test them in isolation. No need to execute the entire workflow just to see results, simply run a single node and iterate.

Get started

The new Workflows templates mentioned above and the ability to test individual nodes are available today in Profound for all users on Enterprise accounts. Customers can reach out to our team or contact their Engagement Manager for a demo.

As always, please share your feedback. We’re actively listening, responding, and incorporating as we strive towards building the best solutions for your needs.

We’re excited to announce the public beta of Profound Workflows, a new way for marketing teams to automate content operations that help them win in the rapidly changing landscape of AI search.

Workflows lets teams codify their best practices into automated checks, analyses, insights, and actions. With a few clicks, marketers can build repeatable processes that:

• Audit content for AEO, SEO, UX, and brand alignment

• Refresh content to better perform in AI search

• Generate research-backed content briefs and outlines

• Analyze competitive insights

• Produce ongoing reports on content health, performance, or gaps

• Trigger recommendations for writers, editors, and SMEs

Enterprise customers will be receiving additional communications via their engagement manager. In the meantime we have some resources to help get started.

• Intro to Workflows Video

• Workflows Product Docs

Workflows is evolving rapidly. By the end of the year, you’ll be able to schedule workflows to run automatically, integrate with your existing tools, and leverage dozens of pre-built templates.

Our goal is simple: make content operations radically more efficient, more intelligent, and more adaptive to the new world of search.

Enterprise customers can get started by visiting Workflows in their Profound dashboard.

Self-serve user who are interested in upgrading to access Workflows should contact our sales team for a demo.

When someone asks ChatGPT, Claude, or Gemini a question, the model rarely “knows” the answer. Before these Answer Engines respond, they fan out the user’s prompt into multiple high-intent search queries, retrieve information from the web, and then synthesize everything into a final answer.

For example, if a user asks:

“Which business bank account is best for startups?”

The model might break this into queries like:

• “best business checking accounts for startups 2025”

• “online business banking comparison fees”

• “startup bank account requirements”

This hidden step, the Query Fanout, determines which brands get pulled into AI answers, and which get left out.

Today, we’re making that process fully transparent.

You can now explore all query fanouts for the prompts you track in Profound through the new Query Fanouts page, designed to help AEO teams understand how Answer Engines interpret prompts and uncover the exact queries they use to research your category.

Read more on how to use the tab and interpret the data here.

Why this matters

In 2025, creating content without considering query fanouts is like doing SEO without knowing your keywords.

Answer Engines don’t simply evaluate a user’s question – they transform it into a set of richer, more targeted search queries. That’s what they actually use to decide which sources to cite.

If your content doesn’t rank for what the model searches, you won’t appear in what the user sees. We’ve written previously about how this works in practice in our breakdown of ChatGPT’s query fanout behavior.

At Profound, we analyze this behavior at scale, running millions of prompts through Answer Engines every day and capturing both the answers and the underlying fanouts. This gives AEO teams a first-of-its-kind window into:

• How AI interprets user intent

• What queries drive citations

• Which modifiers matter most

• Where content gaps and opportunities exist

With Query Fanouts, you can stop guessing how Answer Engines reason about your prompts and start optimizing for how they actually search. Get started by visiting Answer Engine Insights in your Profound dashboard.

Answer Engine Insights

• Query fanout visibility: We are now capturing and visualizing the search query fanout for specific ChatGPT, Meta AI, and Claude queries.

  

  This allows you to understand the true queries that are generated when a web search occurs. This is helpful for having a more deliberate content strategy for your top prompts. Learn more about query fanouts in our blog post.

• On-demand citation analysis: You can now trigger on-demand citation analysis for any page to confirm if your content or asset is mentioned - useful for verifying new placements or recently updated articles.

• Citation page performance improvements: We refactored the citations page and improved latency and overall performance.

Prompt Volumes

• Create multiple watchlists: Create and manage separate watchlists by product, campaign, or region. Teams can also view others’ watchlists within the org to stay aligned on shared monitoring efforts.

  

Workflows

• Content creation improvements: Easily toggle between briefs and final drafts, while upgraded generation quality reduces hallucinations, strengthens internal linking, and enhances the deep research workflow.

AI bots (indexing, training, citation etc) are the new power users of the internet. Millions of bots are deployed every day and they scan all aspects of your website. Many organizations are blind to AI bot traffic due to gaps in traditional analytics. With this Akamai integration, Profound fills that gap at the network level, making it easier to understand and manage bot engagement. In addition to Akamai, CDN integrations are available for Vercel, Cloudflare, Fastly, and Netlify.

Why use Agent Analytics with Akamai?

• Server-side visibility: Instead of relying on JavaScript or cookie-based analytics (which often miss automated traffic), Profound processes server-side request logs directly at the CDN layer. This ensures full coverage of AI requests, regardless of client-side settings.

• Enterprise scalability: Built for large, high-traffic sites using Akamai’s infrastructure. The integration extends Profound’s mission to provide secure, stack-agnostic, and non-intrusive analytics that fit into existing enterprise systems.

• More accurate agent insights: Capture previously hidden interactions from AI models and crawlers, giving teams a clearer picture of how automated systems are engaging with your webpages and content.

How to get started with Agent Analytics on Akamai

Setting up Agent Analytics in Profound only takes a few minutes. Check out these docs to get started or pass them along to your development team.

Don’t use Akamai for your CDN? Check out the setup guides for all of our other CDN integrations.

If you have any questions, reach out to your account representative!

We’ve introduced Personas to Profound, giving you a new way to see how Answer Engines respond based on the audience segments you care about.

What’s new:

• Create and customize Personas with demographics, industries, seniority, job roles, motivators, and pain points

• Track visibility scores (and more) by Persona for deeper, more actionable insights

• Layer your existing Personas onto Profound data

• Slice and visualize results by Persona for more granular analysis

• Attach specific prompts and topics to Personas for precise tracking

Why it matters:

Marketers think in segments, not just platforms and regions. Personas bring powerful segmentation into Answer Engine Optimization, helping you understand how visibility shifts across the different audience types you care about.

Yesterday we made a public debut of Prompt Volumes, formerly known as Conversation Explorer. Prompt Volumes is dataset architected for the age of Answer Engines, built on hundreds of millions of real, anonymized conversations. Prompt Volumes lets you see exactly what people are asking, where they’re asking it, and how those questions are changing over time.

Prompt Volumes has been accessible to Profound customers for the last few months, but we’ve recently made quite a few upgrades.

• Prompt Volumes now has demographic data in beta

• Prompt Volumes recently added additional answer engine support

• Prompt volumes provided more global coverage

• Added visualizations for keyword hierarchies

We are adding enhancements to Prompt Volumes everyday and are building a tool that will be essential for every modern marketer.

New ways to optimize content for AEO with Content Optimization

Previously, our Content Optimization feature let you optimize content by pasting in a URL. With this latest update, you can now optimize content even earlier in your workflow - with two new, more flexible options.

File upload: Upload documents in common formats to analyze content before it hits your CMS

Direct text input: Copy and paste draft content directly into Profound for instant optimization recommendations

Improve earned media visibility with new Reddit Opportunities

Reddit Opportunities: A new category of Opportunities identifies and recommends Reddit channels and threads that your brand should engage with.

Updates to Answer Engine Insights

2D Citations Network Graph: A revamped version of the 2D citations visualization is now available, plus performance improvements to the 3D version.

Custom citation tagging improvements: Within tagging, you can now tag specific URLs (not just the domain), automatically track subdomains, and tag individual pages.

And/or logic for tags filters: Users can now switch between requiring all tags (AND) or any tags (OR) when filtering content.

Why we built keyword hierarchies

Traditional SEO taught us to think in terms of individual keywords: track "running shoes," and optimize for it. But AI conversations don't work that way and keywords must be tracked differently. When someone asks about "running shoes," they don't stop there. There is an inherent need to dig deeper. The conversation evolves and each layer reveals deeper intent:

Keyword hierarchies let’s you drill into the long tail keywords that will allow you to create highly targeted content experiences for your customers. Get started by visiting the Prompt Volumes feature and clicking the keyword hierarchy tab in your Profound dashboard or contact our sales team for a demo.

Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations.

But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.

That’s why we’re introducing Content Optimization, a new feature that transforms your existing content into answer engine-ready assets.

Thoughtfully structured for answer engines, in seconds

Answer engines don’t evaluate pages the same way traditional search engines do. Instead of looking at keywords alone, they rely heavily on trusted sources with clearly structured content that they can cite directly. If your content doesn’t match these patterns, it’s less likely to appear in the answers people actually see.

That’s where AEO (Answer Engine Optimization) comes in, and why we built this feature.

How Content Optimization works in Profound

With Content Optimization, you can:

1. Paste a link to any piece of content you’ve already published.

2. Profound analyzes it against:

   • AEO best practices and techniques (the same ones we use for creation)

   • Top-cited pages currently referenced by answer engines in your category

3. You’ll receive detailed optimization suggestions that show:

   • Where your content falls short

   • Specific edits and improvements you can make

   • How your page stacks up against the competition

We analyze your existing pages against the structural patterns and content elements that answer engines actually cite, then show you exactly what to change.

Think of it as a gap analysis between where your content is today and where it needs to be to consistently appear in AI responses.

From creation to optimization, Profound ensures your content is ready for answer engines

With Creation, Profound helps you generate new, AEO-optimized content.

With Optimization, you can now align your entire library with answer engine standards.

Together, these features give brands the end-to-end workflow for success in AI-driven discovery.

Content Optimization is live on the Actions page of your Profound dashboard right now. Paste in a URL, get your recommendations in a few minutes, and start seeing AI citations within weeks. Try it on your top-performing blog post-you might be surprised with the results.

If you're not already a Profound user, contact our sales team for a demo.

We're excited to announce the launch of support for Anthropic Claude, a major new step in helping businesses understand how their products appear and perform across AI surfaces.

With the addition of Claude, Profound now tracks ten answer engines: ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini, Microsoft Copilot, Perplexity, Grok, Meta AI, DeepSeek, and Claude.

What is Claude?

Claude is an advanced AI assistant developed by Anthropic, a leading artificial intelligence research company. Known for its exceptional reasoning capabilities, safety-focused design, and ability to handle complex tasks across various domains, Claude has become one of the most trusted and capable AI models available.

Profound's implementation of Claude analysis enables you to track how your brand, products, and content are referenced and discussed within Claude's responses, providing valuable insights into your AI visibility across this important platform.

Getting Started

Enterprise customers can access Claude by request. Please reach out to your Profound representative to get started with Claude.

Earlier this year, we launched Prompt Volumes (formerly known at Conversation Explorer) in the U.S. with ChatGPT. Since then, brands have been using it to answer critical questions about their category, brand, and customers.

Brands are leveraging Prompt Volumes to tackle big questions like:

• What are customers really asking AI about my category?

• What are the top keywords relevant to my brand and industry?

• What prompts should I track my AI visibility against?

New Answer Engines

Pretty quickly, we started hearing the same request: expansion to new regions and answer engines. Previously, we brought Prompt Volumes to new countries. Today, we're excited to expand it to new answer engines:

• Google Gemini

• Claude

• Perplexity

What's Next?

Over the coming months, we'll add granular geographic coverage and demographic breakdowns to make your insights even sharper, allowing for laser-focused marketing.

Get started by visiting the Prompt Volumes tab in your Profound dashboard or reaching out to our sales team.

Historically the Prompt Volumes dataset was comprised of conversations from ChatGPT and a US audience. We’ve been rapidly adding more regions and have just recently added conversations from Gemini, Claude and Perplexity.

Earlier this year, we launched Prompt Volumes (formerly known as Conversation Explorer) in the U.S., giving brands unprecedented visibility into what people are asking in Answer Engines like ChatGPT.

Starting today, Prompt Volumes is available globally. We are now live in:

• 🇺🇸 United States

• 🇨🇦 Canada

• 🇮🇹 Italy

• 🇧🇷 Brazil

• 🇩🇪 Germany

• 🇦🇺 Australia

• 🇪🇸 Spain

• 🇰🇷 South Korea

• 🇫🇷 France

• 🇬🇧 United Kingdom

The questions people ask ChatGPT in Paris are different from those in São Paulo or Milan. For the first time, you can track it all in one place.

Why did we build this?

Since launching the Conversation Explorer, our proprietary model that provides insights from 100’s of millions of real user prompts to LLMs, we've been doubling down on helping brands unlock actionable insights from how people interact with AI platforms like ChatGPT. Along the way, we noticed a gap: traditional SEO keyword tools don't capture the real language users type into AI systems every day.

Hence, we're thrilled to announce the general availability of two powerful additions: our Bulk Keyword Analysis and Keyword Research tools - built from real user prompts across the globe.

How does it work?

Inside Conversation Explorer, you can now analyze up to 100 keywords at once, across our over 250M+ list of tracked keywords. The Bulk Analysis tool lets you track and compare search volumes for a range of keywords over the past few months. All results can be exported as a CSV for deeper offline analysis.

The Keyword Research tool works similarly. Just enter a set of keywords, and our system uses advanced matching algorithms to surface hundreds of related terms based on real user prompts. For each keyword, you'll see volume data and trends, and you can export the entire dataset as a CSV.

We're excited to announce the launch of support for DeepSeek, a major new step in helping businesses understand how their products appear and perform across AI surfaces. This marks a significant milestone as DeepSeek is our first supported AI model that operates in China.

With the addition of DeepSeek, Profound now tracks nine answer engines: ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini, Microsoft Copilot, Perplexity, Grok, Meta AI, and DeepSeek.

Today, we're launching Profound Actions, a powerful new way to turn AI insights into concrete improvements.

Actions combines three core data streams: AI search responses and citations, real user prompts, and AI traffic to your site.

By leveraging these datasets, Profound identifies high-impact content opportunities and helps you build curated content specifically tailored to appear in AI search.

Today, we're excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.

Grok is a search engine that uses AI to answer questions and provide information. It is a part of xAI, the artificial intelligence company founded by Elon Musk, and is integrated with the X (formerly Twitter) platform.

Grok combines traditional search techniques with advanced AI capabilities to deliver both fast answers and deep insights.

Profound's implementation of Grok analysis also includes tweet analysis, which enables you to see track how tweets influence Grok's responses.