Context is everything. Profound already houses your brand's data and proprietary AI Search datasets. But some marketing work requires context from outside of our platform: the positioning your team agreed on in Slack, the change a competitor just shipped to its website, your latest reviews on G2.
Our new external MCP connectors close this gap. They link Profound to the tools you use every day, so it can read live data, research what it does not already know, and take action in the tools your team runs on.
Connectors available at launch
The launch set covers content and CMS tools, project trackers, team communication, lifecycle marketing, and web research.
Team context: Slack and Granola.
Lifecycle marketing: Klaviyo and Customer.io.
Content and CMS: Contentful, Sanity, and Notion.
Project and issue tracking: Atlassian, Linear, and Monday.com.
Research and market data: Exa, DataForSEO, Firecrawl, Parallel, and G2.
How Profound customers can use this
For now, MCP connectors can only be used from within Ask Profound.
Counter negative AI sentiment with real user reviews
Ask Profound to use Sentiment Analysis and find the negative themes that AI platforms repeat most about your brand, ranked by frequency and weighted by platform. Say AI keeps telling buyers you have a steep learning curve. Pull recent, relevant reviews that praise fast onboarding and responsive support through the G2 connector, then draft a counter-positioning article in Sanity or Contentful that takes the objection head-on: a question-style heading, a direct answer up top, every claim anchored to a quoted, attributed review.
Turn a meeting request into a shared report canvas
When a teammate asks for an AEO report on a call recorded in Granola, you can ask Profound to parse the transcript for that request and generate the report from your Profound data. Then, it writes it into a new Slack canvas instead of a chat message, where a multi-metric report renders as a clean, formatted doc the team can read and return to rather than a wall of text in a thread. The ask that surfaced in the meeting lands in the channel as a shareable report, with no exporting or reformatting in between.
Map the AI landscape before a launch
Before you launch into a category, use Profound to see who owns the AI answer today: visibility and share of voice by competitor, the domains AI cites, and whether Prompt Volume shows real, rising demand for the topic. Layer in DataForSEO for the search-side terrain and Exa for how incumbents position themselves, then publish a readiness brief to Confluence: who owns the answer, the demand evidence, the SERP depth, and the positioning gaps to attack. It is a pre-launch baseline you can re-run weeks later to measure whether you have started to show up.
Tools and permissions
To set up a connector, go to Integrations, filter the Type to Connectors, and open the service you’d like to connect.
Permissions are set at the tool level, which means you can selectively choose which tool calls are always allowed, must ask for permission, or are blocked entirely.
Get started
Connectors are available today for all customers of Profound.
If you are not yet a Profound customer and want to see this in action, we encourage you to get a demo.
