Chapter 1
A clear-headed guide to AEO
Why search changed, where SEO still helps, and how Answer Engine Optimization actually works.
Guide
Profound's AEO Guide
A practical guide to building an Answer Engine Optimization program, from defining what your brand should be known for to measuring and scaling the work.
Nick Lafferty, Founding Marketing Engineer
Nigel Stevens, OG Marketing
Chapter 2
Get your brand AEO-ready
Define brand identity, mine the data you already have, and get ready to show up in AI answers.
Chapter 3
Promptologie
How to choose, structure, and track the prompts that matter for your AEO program.
Chapter 4
Your first AEO audit
Run your first AEO audit across visibility, citations, opportunities, and AI traffic.
Chapter 5
Build an AEO strategy
Turn audit findings into on-page and off-page actions that move answer engine presence.
Chapter 6
Run an AEO program that scales
Align teams, set measurement, and scale AEO as an owned program across the org.