The Profound Index shows your brand's ranking within your industry based on how often it appears across major answer engines. It is powered by the Profound Leaderboard, the largest public dataset of AI visibility. The leaderboard ranks the top 10 most visible brands in each industry using real responses from platforms like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot. The public version includes ChatGPT data from the United States, while the full Profound platform offers expanded insights across additional answer engines and global regions.

Profound sends real prompts to all major answer engines across all tracked industries and analyzes millions of responses each day to measure where, how often, and in what context brands appear. This includes visibility, sentiment, citations, and competitive presence. Results are refreshed weekly, powered by continuous daily data collection.

Top Industry Keywords highlights the most searched and discussed topics across answer engines. It reveals the themes, brands, and questions appearing most often in AI-generated conversations within each industry.

Powered by Profound's Prompt Volumes feature, it analyzes millions of real prompts from double opt-in AI users to identify trending topics and patterns. All data is anonymized, scrubbed of personal information, and compliant with GDPR and CCPA. New prompts are added continuously, with weekly updates reflecting the latest shifts in AI search activity. The public version includes ChatGPT activity from users in the United States, while the full Profound platform provides access to additional platforms and global regions.

Yes. Both are free and publicly available resources that help anyone explore AI visibility and industry trends. The public data includes ChatGPT activity from the United States, while the full Profound platform offers expanded access across more answer engines and regions.