AI-driven product discovery is no longer a future trend. Consumers are already turning to ChatGPT, Perplexity, and other LLMs in droves to research products, compare brands, and make purchase decisions.
In a recent Profound study conducted last fall, 6 in 10 respondents reported using Answer Engines in a product research or purchase journey in the last week.
For ecommerce brands, this represents an entirely new channel, one that's growing fast and flying mostly under the radar.
The problem? If your store runs on Shopify, you've had no way to see if your webpages are getting cited in LLMs.
Profound has partnered with Nostra to change that, and now brings full Agent Analytics capabilities to Shopify brands for the first time.
The Shopify visibility gap
Profound's Agent Analytics platform gives brands deep insight into how they appear across LLMs: which webpages are getting cited, how content is performing in AI Search, which pages are receiving direct human referrals, and how AI-attributed revenue is trending over time. It's the foundation for optimizing the actions you take to increase your brand’s visibility in answer engines like ChatGPT.
But delivering these analytics requires access to server-level log data, specifically the ability to identify and analyze bot traffic from AI crawlers hitting your site. On Shopify, that has been a blocker. Shopify doesn't expose its underlying Cloudflare infrastructure to merchants, which means there's no native way to set up the log push jobs that agent analytics depends on.
This has been one of the most frequent requests from brands reaching out to Profound over the past year: We're on Shopify. Can you help us?
Now the answer is yes.
Enter Nostra
Nostra is an enterprise-grade infrastructure-as-a-service platform purpose-built for ecommerce. They're best known for making retail websites significantly faster through a proprietary caching layer that sits in front of your storefront as a reverse proxy. Nostra also offers bot protection and first-party cookie solutions, all delivered at the edge with zero engineering lift from the merchant.
Critically, because Nostra operates as a reverse proxy on Cloudflare, they have access to the server-level data that Profound needs. That's what makes this integration work.
How It Works
The technical integration is elegantly simple. Nostra already sits in front of hundreds of Shopify storefronts, managing traffic at the CDN level. Profound already integrates with Cloudflare for log data ingestion. Connecting the two is a matter of enabling a log push job through Nostra's existing infrastructure. No new architecture. No custom engineering. No involvement from the merchant's dev team.
How easy is it? In our first live integration, the setup took under two minutes. Everything happens behind the scenes, and Agent Analytics data starts flowing immediately.
Compare that to the alternative: weeks of back-and-forth with your dev team and Cloudflare, trying to piece together a workaround that Shopify was never designed to support.
What brands get
Once the integration is live, Shopify brands get the same Agent Analytics capabilities that Profound delivers across every other platform:
AI crawler visibility - Track when, how often, and which AI bots access your content.
Technical analysis - Ensure your site is fully optimized for AI-based indexing and retrieval.
Attribution & traffic insights - Measure how many human visitors convert from AI-driven search.
Content and PDP performance tracking - See which pages are frequently referenced in AI-generated responses.
A foundation for AEO - Agent Analytics is the diagnostic layer. It tells you what's actually happening above just LLM survey data. Profound's AEO platform then tells you what to do about it, optimizing your content, citations, and overall presence so the numbers move in the right direction.
Why this matters now
Agentic commerce is accelerating. ChatGPT released ACP. Google released UCP. Shopify itself is investing heavily in AI-powered shopping experiences, joining brands like Etsy, Target, and Walmart to co-develop UCP with Google.
The brands that understand how they show up in these environments, and actively optimize for it, are going to have a significant edge.
This integration removes the last major platform barrier to getting that visibility. If you're a Shopify brand already using Nostra, you can turn on Agent Analytics with virtually zero effort.
If you're not yet on Nostra, the combined value proposition of faster site performance, bot protection, first-party cookie persistence, and full AI discovery analytics makes the case even stronger.
We've already seen this play out with early adopters. Read how Omnilux, a leader in skincare technology, is using Profound and Nostra together to track and grow their AI-driven revenue.
Get Started
If you're a Shopify brand that wants to understand how AI is shaping your discoverability and revenue, reach out to the Profound or Nostra team today. Setup is fast, the lift is minimal, and the insights are immediate.
