A prospect asks ChatGPT to shortlist the best tools in your category. You show up in the answer, but it quotes a price you changed six months ago. There's no support line to call and no field to edit, and the page feeding that answer probably isn't even yours.
FactCheck catches moments like this. Now, paired with Noble's Mention Refresh, it fixes them too. Instead of finding an error, tracking down the source, and chasing a publisher for a correction yourself, Profound flags it and Noble gets it fixed.
How Profound FactCheck and Noble’s Mention Refresh work together
The two tools cover opposite ends of the same problem: finding inaccuracies and getting them corrected.
FactCheck identifies inaccuracies down to the source material
FactCheck reads AI Search responses and their citations and checks them against your ground truth, the reference documentation that defines how you actually want to be represented. It then flags inaccurate information and traces it back to the exact URL that's feeding the model the wrong information.
Mention Refresh gets it corrected
Flagged sources are then routed straight from FactCheck into your Noble dashboard via Profound Agents. From there, Noble takes over the outreach: contacting the publisher, drafting a correction that matches your brand guidelines, and getting the source updated, all without you having to send a single cold email.
FactCheck verifies the fix
FactCheck then monitors the update. You can watch your accuracy score recover as Answer Engines pick up the updated version.
Pricing changes, products launch, positioning shifts, and every time it does, the loop starts over: FactCheck finds what's now out of date, and Noble gets it corrected.
How Profound customers can use this
Catch pricing and product errors before they spread further
Use FactCheck to continuously monitor for outdated pricing, discontinued features, or old positioning. Then action on them the moment Answer Engines share something out of date, rather than after a prospect has already read the wrong number.
Keep accuracy current as your brand evolves
Treat FactCheck and Mention Refresh as a standing process. As your product, pricing, or messaging changes, this loop keeps AI's picture of your brand up to date.
Get started
The Mention Refresh node is available today for all Profound customers. Get a demo to see it in action, or sign up for Noble via our partner page to start refreshing your mentions.
