Your customers aren’t starting with Google anymore. They’re asking Answer Engines like ChatGPT, Perplexity, and Claude. They ask about what clothes to buy, what software to implement, where to eat, or what car to rent. There are thousands of use cases and Answer Engine adoption is growing exponentially.
This shift breaks the old playbook. Traditional keyword lists and search volumes only capture fragments of intent. They don’t show the conversations people are having with Answer Engines, or the language they actually use when they ask. It also takes a lot more analysis and data science to understand intent from a series of prompts as opposed to keywords. It’s a completely new paradigm.
Prompt Volumes is how we fix that. It’s the first dataset architected for the age of Answer Engines, built on hundreds of millions of real, anonymized conversations. Prompt Volumes lets you see exactly what people are asking, where they’re asking it, and how those questions are changing over time.
The data behind it
This isn’t a sample. It’s the largest dataset of its kind:
- 400M+ conversations, growing by 150M every month
- Regions: United States, Canada, UK, Australia, Germany, Italy, France, Spain, Brazil, South Korea
- Demographics: Break out prompts by gender, age group, and even household income
- Keyword hierarchies: See how queries cluster into themes and intent paths, not just flat lists
- Freshness: Weekly updates, so trend lines stay close to real behavior
Every record is privacy-safe, fully anonymized, and compliant with GDPR and CCPA.
Why this matters for marketers
Prompt Volumes is a living map of demand. It shows where attention is moving, how customers phrase their questions, and which topics are heating up before they hit mainstream channels.
With it, teams can:
- Discover the exact prompts customers type into answer engines
- Prioritize by real conversational demand instead of guessing with keyword tools
- Spot emerging questions and trends early
- Build content briefs that reflect the way people really talk
- Quantify demand by region, demographic, and topic
As a marketer, this type of data is the foundation of your competitive advantage. In today's market, speed wins, and Prompt Volumes gives you the insight to act on trends, faster than your competitors.
A product marketer’s perspective
I use this dataset all the time as a product marketer at Profound. It shows me what people are curious about before they ever hit a landing page.
When I see a new cluster of prompts rising around a feature or problem, I can build a campaign or content to meet that demand immediately.
I don’t have to wait for lagging signals from web analytics or legacy SEO tools. I can see demand forming in real time, in people’s own words.
See Prompt Volumes in action
The data from Prompt Volumes enriches every part of the Profound platform - anchoring Answer Engine Insights and Workflows in real customer signals. This foundation makes every recommendation and every workflow more defensible.
Every day, millions of people ask AI for answers. Prompt Volumes helps you meet them there.
Want to see Prompt Volumes live? Reach out to our team or request a demo.
