We’ve introduced new Profound Data nodes inside Workflows, making it incredibly easy to pull Profound’s best-in-class AEO data directly into content creation, optimization, reporting, and monitoring workflows. Instead of exporting reports, stitching together spreadsheets, or manually translating insights into actions, marketers can now turn AI visibility data into automated, repeatable execution.
This update is a major step toward closing the loop between insight → action → impact.
Why this matters for marketers
AI assistants and answer engines are now the front door to the internet. Visibility, citations, and share of voice inside those systems directly shape what customers see, trust, and act on.
However capturing those data points is only half the battle. Marketers need the tools that understand their AI visibility opportunities AND acts on them
Historically, turning AEO insights into action meant:
- Exporting data from analytics tools
- Manually deciding what to update, create, or monitor
- Handing work off across docs, people, and systems - and repeating
With Profound Data nodes in Workflows, that manual handoff disappears. The data that tells you what’s happening now directly powers what happens next.
Introducing Profound Data nodes
The new Profound Data nodes let you pull structured AEO data straight into customizable Workflows, with flexible filtering by topics, tags, platforms, personas, regions, domains, and citation types.
Visibility Score
Pull visibility metrics and related dimensions to understand how your brand is performing across AI platforms.
Citation Share
Retrieve share of voice and citation counts to see who AI systems are citing, where you’re winning, and where competitors are gaining ground.
Citation Pages
Identify which pages are being cited, how often, and in what context
Citation Domains
Understand which domains AI platforms trust most for your topics.
Citation Watched Pages
Monitor specific pages and get alerted when citations appear, disappear, or shift
Prompt Answers
Pull the raw AI answers for the prompts you track in Profound, giving you direct visibility into how your brand is being represented in AI-generated responses.
Each node is designed to be dropped into a workflow just like any other data source. No exports, no APIs, and no engineering required.
How innovative marketers are using Profound Data nodes
Once Profound’s AEO data lives inside your agent workflows, entirely new automation patterns become possible. Some examples include:
1. Data-driven content creation
- Identify prompts or topics where visibility is low
- Pull citation pages and prompt answers
- Generate briefs and drafts grounded in real AI behavior
2. Scaled content refreshes
- Find underperforming or uncited pages
- Inject new FAQs, stats, quotes, and internal links
- Re-publish or queue updates automatically
3. Competitive and domain analysis
- See which publishers and platforms dominate AI citations
- Identify gaps where your brand isn’t showing up
- Feed those insights directly into outreach, content, or PR workflows
4. Always-on monitoring and alerts
- Watch for drops in visibility or citation share
- Detect new competitors entering key prompts
- Notify teams in Slack or trigger follow-up actions automatically
5. Automated reporting with real context
- Visibility scores
- Citation share
- Prompt-level answers
From analytics to execution
Many workflow tools can automate tasks. Very few know which tasks actually matter.
This is a foundational step toward a world where marketers don’t just observe AI search behavior, but actively shape it through scalable, measurable processes.
Enterprise customers can access Profound Data Nodes in their accounts today. Self-Serve users and others interested can get in touch a demo today.
