Profound tells you exactly how your brand shows up in AI search: the topics where you're dominating, the citations you're earning, and the gaps where competitors are getting mentioned instead of you.
But knowing where to act and acting at scale are two different things. A team tracking 500 prompts can't manually brief, refresh, and optimize content for each one. A team running weekly AEO audits across hundreds of pages can't do that with individual Agent runs. The distance between "here's what the data says" and "here's the published content in your CMS" has always required manual intervention.
Sheets changes this.
What is Profound Sheets?
Profound Sheets is a bulk execution layer built on top of your Profound data and your Agents. It looks like a spreadsheet. Each row is a page, a topic, a keyword, a prompt, or some other input. Each column is either a data input or an Agent step that processes it.
When you run an Agent in Sheets, every row executes in parallel. Thousands of Agents can run simultaneously, generating briefs informed by what's actually being cited, refreshing content based on real prompt volumes, analyzing gaps using competitor visibility scores, and more. Outputs land back in the table automatically, ready for review, editing, and pushing to your CMS.
The entire pipeline, from Profound data to published content, runs without leaving the platform.
Built on Real AI Search Data
This is where Sheets diverges from any generic bulk content tool.
Every row in a Sheet can pull live data from your Profound instance: visibility scores, citation share, prompt volumes, competitor rankings, etc. An Agent column doesn't just run a generic content task; it runs it with the actual AI search context for that page or topic baked in.
The output quality isn't just a function of the model you're using. It's a function of the data behind it. And no one else has Profound's data.
What Teams Are Building
Today, most marketing teams run their content operations across a tangle of disconnected tools: Profound for insights, a separate workflow tool for automation, a spreadsheet for tracking, and a CMS for publishing. Every handoff is a place where things slow down or get lost.
Sheets is the new connective layer. Profound data flows in, Agents do the work, and content flows out to your CMS. Here's what that looks like in practice:
- Weekly AEO health reports that pull visibility, citation, and sentiment data for every tracked topic, run a competitive gap analysis on each one, and produce a prioritized action list automatically, every Monday morning, with results ready to share with the team.
- Bulk content refresh flows that start from a live page inventory, score each page against current citation benchmarks, generate an AEO-optimized brief using real prompt data, and output a first draft, all in a single Sheet run.
- Localization at scale for teams operating across markets, using Sheets to adapt and translate content in parallel while preserving AEO structure for each region's prompt patterns.
What's Next
Sheets launches today in beta for all enterprise customers. In the months ahead, you can expect scheduled runs, deeper CMS integrations, and more intelligent ways to interact with Sheets.
If you're already a Profound enterprise customer, Sheets is now live in your account. If you're not, reach out to our team to see it in action.
