Earlier this year, we launched Conversation Explorer (Prompt Volumes) to give brands visibility into what people are asking across Answer Engines.
Since then, it’s become a powerful way to understand how consumers discover and engage with categories, brands, and products.
Demographic Information
Starting today, you can go a level deeper. Conversation Explorer now includes demographic breakdowns across age, income, and gender.
That means you can finally see how different groups are shaping the conversation:
- Is Gen Z asking about emerging brands while Millennials focus on value?
- Are higher-income groups leaning toward premium products?
- Do men and women frame their questions differently?
By layering demographics on top of conversation data, brands can sharpen targeting, refine messaging, and unlock entirely new opportunities.
Get Started
We’re excited to see what you uncover.
If you're not already using Profound to win in Answer Engines, contact our sales team for a demo.
