Today, we're thrilled to announce that Conversation Explorer is now generally available to Profound enterprise customers. This milestone represents a significant step forward in helping brands understand and optimize their presence in AI search engines.
We previously introduced Conversation Explorer late last year - and we're excited to roll out the latest version with massive new improvements to our dataset qualities, coverage, scale, and availability.
Why we built Conversation Explorer
In the past, marketing and growth strategies relied on ranking prominently in Google search results. But today, consumers increasingly skip traditional search and go directly to AI-powered platforms like ChatGPT.
Marketers and strategists urgently need visibility into what users are actually asking AI tools. Previously, search volume guided SEO strategies. Now, with AI becoming the primary source of information, tracking prompt volume is crucial for what we call Answer Engine Optimization (AEO).
Profound has developed one of the largest and most comprehensive datasets of real user prompts worldwide. Our advanced probabilistic modeling analyzes tens of millions of real conversations, extrapolating frequency, intent, and sentiment across broader populations. This allows our clients unparalleled insights into AI-driven conversations, directly informing smarter and more targeted strategies.
Who this is for
Conversation Explorer serves everyone who needs deep, actionable insights into AI interactions. This includes brands, marketers, agencies, governments, and researchers who want to stay ahead in an era where AI is reshaping how information is discovered and consumed.
With Conversation Explorer, you can:
- Track trending user questions
- Identify emerging topics before competitors do
- Measure sentiment and intent in real-time AI conversations
How it works
Data Licensing and Collection
Accessing representative, unbiased, and comprehensive datasets is incredibly challenging. Through rigorous data collection and validation processes, Profound has built extensive datasets with broad coverage, low bias, and unmatched accuracy.
Advanced Data Processing Techniques
Turning millions of unstructured AI conversations into actionable insights presented significant technical hurdles, which we solved through:
- Panel Projection: Our proprietary statistical models correct for biases in demographics, geography, and churn, normalizing data to provide accurate population-level insights.
- Text Tagging and NLP: Combining cutting-edge Large Language Model APIs with traditional NLP techniques, we classified, summarized, and contextually enriched large-scale conversational data, enhancing the utility and interpretability of user conversations.
Robust Production Infrastructure
To deliver Conversation Explorer product reliably and at scale, we built a resilient infrastructure leveraging leading technologies including dbt, Modal, Snowflake, ClickHouse, and Dagster.
This stack supports the massive computational demands of our analytical models and ensures seamless performance and scalability.
What's next
Conversation Explorer is just the beginning. We’re committed to continually refining our platform and providing even deeper insights to help our customers win in this new AI-driven landscape.
Interested in trying out Conversation Explorer? Reach out to our sales team.
