When shoppers ask AI what to buy, a discount is only part of the answer. They also need help comparing products, understanding offer terms, and choosing the right model for their needs.
The Profound Playbook for Black Friday and Cyber Monday brings together research on how AI answers holiday shopping questions and how personal shopping agents find and recommend products.
Inside, you’ll find seven practical plays covering:
- Product comparisons that explain which model suits the shopper
- Clear prices, shipping costs, and offer terms
- Checks for how your products and merchant offers appear in AI shopping cards
- Outreach to publishers whose buying guides appear in AI answers
- Updates to existing sale pages
- Product descriptions that explain who each item is for
- Consistent product and offer details across your website and shopping catalogs
Each play includes examples and ways to apply it in Profound, with prompts for your AI Marketer, and recommendations from Profound partners.
Download the playbook to prepare your product pages, offers, and publisher outreach for Black Friday and Cyber Monday.