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ArticleJan 29, 2026

What is answer engine optimization (AEO)? Understanding AEO for the future of search

Answer Engine Optimization (AEO) is the process of ensuring that a brand, product, or service is accurately represented in AI-generated responses on platforms like ChatGPT, Perplexity, or Google's AI Overviews.

Nick Lafferty

Winning in AI visibility: a marketer’s playbook for answer engine optimization (AEO) in 2025

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The surprising gap between ChatGPT and Google: why traditional SEO isn’t enough

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