Our newest CMS integration node for Profound Agents brings native Contentful support to your AEO automation stack.
With this integration, Profound Agents can now create, update, and manage content directly inside your Contentful space, connecting AEO intelligence to the headless CMS trusted by enterprise teams worldwide.
The case for Contentful in your AEO stack
Contentful is one of the most widely adopted headless CMS platforms on the market, and for good reason. Its API-first architecture, flexible content modeling, and multi-channel delivery capabilities make it the foundation of modern content operations for thousands of organizations.
But as AI Search becomes a dominant discovery channel, the content sitting in your CMS needs to do more than rank on traditional search. It needs to show up in ChatGPT, Gemini, Perplexity, and other Answer Engines, and it needs to stay aligned with how those systems are sourcing and citing information.
That's where Profound comes in. By connecting Agents directly to Contentful, your team can act on AEO insights without leaving your existing content infrastructure. No context switching. No CMS backlogs. Just continuous optimization embedded in the systems you already use.
Contentful integration: what it unlocks
Profound Agents now connect natively to Contentful, turning your headless CMS into an active endpoint for AEO-driven automation.
What you can do
With the Contentful node inside Agents, you can:
- Create new content entries automatically based on AEO opportunities, prompt gaps, or emerging topics that Profound identifies across Answer Engines.
- Update existing entries at scale when citation share shifts, visibility drops, or new competitive narratives emerge.
- Inject structured content programmatically including FAQs, stats, quotes, internal links, and schema markup into any content type within your Contentful space.
- Queue drafts for editorial review rather than auto-publishing, giving your team full control over what goes live while still benefiting from automated content generation.
- Leverage Contentful's content model to target updates to specific content types, locales, and environments
Because Contentful is headless and API-first, updates pushed by Profound Agents automatically propagate to every frontend consuming your content including websites, mobile apps, help centers, or any other digital touchpoint.
Example use cases
Organizations that use Contentful can now:
Respond to visibility drops in real time
When Profound detects a decline in citation share for a key topic, Agents can automatically generate updated content sections and push them as drafts into the appropriate Contentful entry for review.
Scale FAQ and supporting content creation
Pull high-volume prompts from Profound's Prompt Volumes data, generate targeted FAQ entries, and create them as new content entries in Contentful mapped to your existing content model.
Run scheduled content audits
Set up Agents to run monthly or weekly workflows that audit existing Contentful entries against current AI Search data and propose AI-informed updates, keeping your entire content library aligned with how Answer Engines are evolving.
Coordinate multi-locale updates
For global teams using Contentful's localization features, Agents can push content updates across multiple locales simultaneously, ensuring consistent AI visibility across markets.
Why this matters for headless CMS teams
Teams that chose Contentful did so because they value flexibility, structured content, and the ability to deliver content across any channel from a single source of truth. The Profound integration extends that philosophy into AI Search.
Instead of treating AEO as a separate work stream that requires manual exports, spreadsheets, and CMS backlogs, your Contentful space becomes part of an always-on optimization loop. Profound monitors how Answer Engines see your content and identifies opportunities while Agents push the right updates to the right entries, all within the content model your team has already built.
Getting started
Learn more about the Contentful integration and others via our Integrations center, where we also encourage you to suggest the top integrations you would like to see next.
Enterprise customers of Profound can take advantage of the new Contentful integration in their platform today. Self-serve customers and others are encouraged to get a demo to see it in action.
