Our framework for choosing the best AI visibility provider to track brand mentions and optimize content for AI answer engines.

As AI reshapes the customer journey — altering search, discovery, and traffic — you need a new approach to manage brand visibility. With Google AI Overviews now appearing in 47% of search results and AI answer engines poised to drive increasing mentions and traffic, now is the time to adopt an AI visibility tool that can help you navigate these changes and capture major opportunities.

The problem? There are tons of AI tools on the market, and it isn't always easy to tell how they're different or if they can actually help you. We'll walk you through our framework for choosing the best AI visibility provider to track brand mentions and optimize content for AI answer engines.

How to Choose the Best AI Visibility Provider

Selecting the right AI visibility provider depends on your use case, team structure, visibility goals, and other factors. Keep these capabilities in mind as you evaluate your options:

FeatureWhy It MattersWhat to Look For
AI Visibility & Brand Mention TrackingKnowing how often and in what context AI tools mention your brand is key to measuring AI search presence and identifying opportunities for improvement.Real-time tracking across major AI platforms, sentiment analysis, share of voice metrics, and data to measure performance over time
Citation & Source AnalysisTracking which websites influence AI responses about your brand helps you understand your content ecosystem and identify optimization opportunities.AI answer engine citation and source tracking for owned and third-party content that drives AI mentions
Competitive BenchmarkingAnalyzing the competition helps you understand your brand's visibility so you can prioritize optimization efforts and identify market gaps.AI presence comparison tools for multiple competitors, including ranking and mention tracking
Content Optimization RecommendationsCreating standard SEO content doesn't always work for AI search. Specific recommendations help you create content that AI systems are more likely to reference.Content gap analysis with actionable suggestions and AI-specific optimization guidance
Attribution & Traffic InsightsProving ROI from AI search efforts means you need to know how AI visibility translates to website traffic, leads, and revenue.GA4 integration with conversion and revenue tracking capabilities for AI search traffic
Global & Localized InsightsTracking how AI engines represent brands across specific geographies and languages is essential for global organizations.Multi-country monitoring capabilities, language-specific tracking, and regional performance comparisons
Multi-Platform CoverageMonitoring visibility across one AI search engine doesn't offer a complete picture. Multi-platform coverage helps maximize visibility across various algorithms and user bases.Support for major AI engines, including ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot
Shopping & Commerce CapabilitiesOptimizing product visibility in AI shopping results is increasingly important for discovery and sales.ChatGPT Shopping optimization, product placement tracking, and keyword triggers
White-Glove ServiceProviding expert human guidance helps brands develop more competitive AI visibility strategies and avoid costly mistakes.Dedicated account strategist and regular strategy meetings

Download our AEO evaluation framework to simplify your team's decision-making.

1. AI Visibility Tracking and Brand Monitoring

You need to know when and how AI answer engines represent your brand.

What should you look for with AI visibility tracking?

  • Real-time monitoring across ChatGPT, Perplexity, Google AI Overviews, and other tools
  • Share of voice metrics, sentiment analysis, and visibility scores
  • Historical data to track performance over time

2. AI Engine Citation and Source Analysis

When you know which websites AI engines reference in answers about your brand, you can optimize your content strategy more effectively.

What should AI for SEO tools offer in terms of source and citation tracking?

  • Comprehensive tracking for owned and third-party content
  • Data revealing which sources AI systems tend to cite
  • Analysis showing the types of content that garner citations

3. Competitive Benchmarking

To improve visibility in AI answer engines, you need to know how your brand compares to competitors in AI search results.

What competitive analysis features should you prioritize?

  • Competitive positioning insights across different topics
  • Ability to track multiple competitors simultaneously
  • LLM mention frequency comparison between your brand vs. competitors

4. Content Optimization Recommendations

To tailor your content creation process for AI engines, you need AI-specific guidance.

What should you look for in terms of AI content optimization?

  • Actionable recommendations tailored for AI search
  • Content gap analysis to identify missing topics
  • AI-optimized content creation assistance

5. AI Crawler Analytics

The more you know about how AI crawlers navigate your site, the more you can track attribution and prove ROI.

What AI crawler analytics features should you prioritize?

  • Integration with existing analytics platforms like GA4
  • Website traffic analytics for each AI engine
  • Revenue analytics to prove ROI

Top AI visibility tools for Search Visibility and Content Creation

Profound can do everything from tracking brand visibility in AI answer engines to optimizing content for LLMs.

PlatformType of ToolPricing ModelBest ForKey Capabilities
ProfoundAI Visibility Tracking PlatformCustomEnterprises and companies looking for best-of-breed tool with white-glove serviceTrack AI visibility and citations, analyze AI crawler behavior, optimize for ChatGPT Shopping, and discover trending conversations

1. Profound

Profound dashboard

Profound is an AI visibility tracking platform that monitors where and how AI search tools like ChatGPT, Perplexity, and Google AI Overviews mention your brand.

It measures your brand's visibility and share of voice in AI search engines so you can track performance over time. And it lists citations so you know exactly which websites contribute to AI answers that mention your brand.

But Profound does much more than just share insights. It also suggests actions that can improve your AI search rankings and increase brand exposure. Plus, Profound pairs teams with a dedicated AI search strategist to help you find and leverage even more opportunities.

Key Features

  • Answer Engine Insights tracks your brand's AI visibility and share of voice to show how often it appears in AI answers, analyzes AI responses to see how AI represents your brand, and uncovers citations to identify the websites that drive AI answers.
  • Agent Analytics reveals how AI crawlers access your content, provides a technical analysis to ensure your site is optimized for AI indexing, and uses a GA4 integration to attribute traffic and conversions to AI search.
  • Shopping Insights shows your products' visibility in ChatGPT Shopping, identifies keywords to target, analyzes competing products and retailers, and helps you refine how your products are represented.
  • Conversation Explorer gives you a live view into how often people search for relevant topics to show what's trending and guide your AI visibility strategy.
  • Profound Copilot tells you the most impactful ways to improve performance in AI answer engines, sharing tactics and content optimization tips you can implement right away.
  • AI Search Strategist helps you dig deeper during frequent meetings, surfacing opportunities to improve AI visibility and generate more accurate brand mentions.

Best For

Profound is the premier choice for upper mid-market enterprises and agencies looking for a best-of-breed tool that handles all aspects of AI marketing and search visibility. It's trusted by leading brands across industries including Ramp, IBM, Walmart, Target, MongoDB, Chipotle, and many Fortune 500 companies.

Profound delivers measurable results for enterprise clients:

  • Ramp achieved 7x growth in AI visibility (from 3.2% to 22.2%) and jumped from 19th to 8th most visible brand in the Accounts Payable category
  • Enterprise clients consistently see 2-5x increases in AI mentions with strategic optimizations
  • White-glove service from dedicated AI search strategists who provide frequent strategy sessions to continuously improve results

Profound is ideal for organizations that need comprehensive AI visibility tracking with actionable insights, rather than just another dashboard. Its enterprise-grade platform is the clear choice for companies serious about dominating AI search visibility.

Pricing

Contact us for custom pricing.

Get Started With Profound's AI Visibility Tracking

The shift toward AI-driven search creates a substantial opportunity for brands to improve visibility and take control of how they're represented. To capture it, you need the right AI visibility tracking tool.

Curious how Profound fits your use case? Get a demo of Profound and a custom report of your brand's visibility.