AI in Search: How Brands Can Own the Answer Space

What you will learn in this e-book

• Understand the Zero-Click Reality: Why declining organic traffic doesn't mean declining opportunity, and how AI has compressed the buyer's funnel
• Track New KPIs: Measure what matters with AI visibility rate, citation share, sentiment analysis, bot crawl activity, and AI search referrals
• Converge Paid and Organic: How ads now appear inside AI-generated answers, making organic authority essential for paid performance
• Build Citation-Worthy Content: Create original, persona-driven content that AI systems cite rather than generic content AI can generate itself
• Expand Beyond Your Website: Optimize across Reddit, review sites, social platforms, and everywhere AI systems pull information from
• Prepare for Agentic Commerce: Position your brand for the emerging era of AI agents that browse, research, and purchase on behalf of users