When you want to help clients win in AI search, you need the right AI visibility tool. There are dozens of platforms for managing individual brands across AI answer engines. But not all of them work for agency use cases.
I'll walk you through the best AI visibility tools for marketing agencies, with a breakdown of agency-focused plans, features, support, and partnership programs. Use this list to find the right tool for your agency and start building out your AEO services.
What should marketing agencies look for in an AI visibility tool?
Marketing agencies need more than AI visibility tracking alone. When comparing these tools, agency teams should look for:
- Client management tools: Most platforms in this category have workspaces or dashboards for clients. The best ones also offer pitch environments where agencies can audit prospects' AI visibility prior to sales calls.
- Answer engine coverage: Virtually all leading AI visibility platforms support ChatGPT, Perplexity, and Google AI Overviews. Depending on your clients' industries, you may also need coverage for Claude, Gemini, Copilot, and others.
- Reporting: Is the tool limited to CSV exports? If you rely on third-party tools like Looker Studio or Tableau, make sure the platform has native integrations or API connections.
- Support and partnership: Agency plans are about much more than special pricing. Look for programs that offer strategic support, dedicated account reps, and lead generation for your agency.
What are the best AI visibility tools for marketing agencies?
1. Profound
Founded in 2024, Profound is an AI visibility tool that offers comprehensive tracking for all 10 major AI answer engines, along with actionable insights and automated content creation workflows. Here's a quick look at how Profound can support your agency's AEO efforts.
Answer Engine Insights
With Profound's Answer Engine Insights, you get much more than your clients' visibility score. This dashboard monitors citations, tracks sentiment, and provides competitive insights. It identifies visibility gaps, helping you guide your clients' AEO strategies.
Prompt Volumes
There's no need to guess which prompts to track for each client. Profound's Prompt Volumes tool shows search volume so you know what people are asking AI platforms. It also helps you discover trending topics so you track the conversations that matter for your clients.
Agent Analytics
With Profound's Agent Analytics feature, you can see which AI crawlers are visiting your clients' websites and what content they're analyzing. You can also use this data to attribute traffic to AI search and tie your AEO efforts to revenue.
Workflows
When you're ready to act on AI visibility gaps, Profound's automated workflows can help. Generate briefs and drafts in minutes using prebuilt workflows. Or set up custom content creation and outreach workflows that reflect your methods and tools.
Agency Mode
With Agency Mode, marketing agencies get a central dashboard for managing client workspaces. In addition to full brand configurations for active client accounts, Agency Mode supports pitch environments for agency prospects. You can easily spin up these pitch environments into brand configurations once clients sign.
Profound's AI visibility features for marketing agencies
What you'll like about Profound
- Has robust tools for tracking AI visibility data, operationalizing content workflows, and surfacing AEO recommendations
- Offers agency plans that provide the client workspaces and pitch environments teams need to manage existing client efforts and expand AEO services
Why Profound might not be a fit
- Profound doesn't have an agency directory or a client matching program, so it's not ideal for agencies primarily looking for a lead generation tool
- It offers both answer engine insights and automated content workflows, so it may not be the best option for agencies that mainly want a content generation tool
What customers say about Profound
"Profound helps us see where clients show up in AI search and how their narratives are framed , providing the clarity to elevate visibility and safeguard reputation in real time."
Michael Brito, Global Head of Analytics, Zeno Group
"I work at the intersection of SEO, content, growth, and AI and have been using Profound at my agency for several months now. I find it to be the most robust data platform that exists for AI visibility. It provides actionable insights you won't find elsewhere and helps operationalize strategies around AI visibility. Every action my team takes is based off of the data in this platform."
Kevin M., CEO & Co-Founder
Profound agency pricing
Agency Growth plan starts at $99/month for 10 pitch workspaces. Full client workspaces are available as add-ons for $399/month. Agency Enterprise plan has custom pricing available on request.
2. SE Visible
SE Visible is part of the SE Ranking ecosystem, operating as a standalone platform for monitoring AI mentions, citations, and sentiment. While it has all the essential visibility analytics, it falls short in terms of generative AI workflows, which may be a dealbreaker for some marketing agencies.
Although SE Visible doesn't have agency-specific plans, all of its subscription options technically work for agencies. All support multiple brands from a central workspace.
SE Visible's AI visibility features for marketing agencies
What you'll like about SE Visible
- Although it doesn't have a dedicated agency plan, its entry-level plan supports three brands and has one of the lowest prices on this list, making it an option for agencies on a limited budget
- As part of the SE Ranking ecosystem, it may be an option for agencies that need both SEO and AEO tracking
Why SE Visible might not be a fit
- Has a limited set of integrations, so it may not work for agencies that need to connect answer engine insights across a larger tech stack
- Supports only four answer engines, five languages, and seven regions, so it may not work for agencies that need comprehensive visibility tracking for clients across multiple regions
SE Visible agency pricing
No agency plan. Standard plans start at $79/month for 150 prompts across three brands.
3. AIclicks
AIclicks is an AI visibility tracking tool that offers brand audits, basic visibility analytics, and generative AI content creation. It also operates as a service provider, with a range of done-for-you plans for AI SEO, traditional SEO, and Reddit marketing.
The platform offers custom agency plans with priority support and a dedicated rep. But its agency program focuses more on revenue sharing and client matching than genuine AEO strategy support.
AIclicks' AI visibility features for marketing agencies
None
Agency Support
Priority support and dedicated account rep
What you'll like about AIclicks
- Provides AI agents that act on optimization opportunities and can generate content at scale to help improve AI visibility
- Has an agency partner program with client matching, revenue share opportunities, and an agency community
Why AIclicks might not be a fit
- Doesn't support any integrations, which means AI visibility tracking data may end up siloed
- Focuses more on generating AI-optimized content at scale than providing comprehensive visibility data
AIclicks agency pricing
Custom agency pricing available on request.
4. Otterly
Otterly is a relatively minimal AI visibility monitoring tool, supporting just four answer engines (with two more available as add-ons) and offering limited integrations. It focuses solely on AI visibility analytics, as it doesn't support AI content workflows.
While Otterly doesn't have a dedicated subscription plan for agencies, teams can use the standard plans and add on extra search prompts or answer engines. The platform does have a partner program that focuses on co-marketing and co-selling with agencies.
Otterly's AI visibility features for marketing agencies
What you'll like about Otterly
- Has an agency partner program with options for co-selling, co-marketing, and product enablement along with agency partner listings
- Offers a generative engine (GEO) audit that considers clients' strengths, weaknesses, opportunities, and threats (SWOT) to help you decide where to start optimizing
Why Otterly might not be a fit
- Doesn't have an agency plan, which means teams have to cobble together a combination of the Premium plan and add-ons for extra search prompts and AI search engines
- Lacks actionable guidance and content creation workflows, so agencies have to manually analyze and interpret the analytics and use separate tools to produce and optimize content
Otterly agency pricing
No agency plan. Premium plans start at $422/month (billed annually) for 400 search prompts across four AI engines.
5. Brandlight
With its tracking capabilities, content generation tools, and competitive insights, Brandlight has many of the features marketing agencies need to manage AEO. But it tracks fewer AI models than most other tools on this list and it lacks attribution capabilities.
Brandlight's agency partner program includes support for AI strategy and client pitches. But the platform doesn't offer pitch workspaces or agency growth opportunities.
Brandlight's AI visibility features for marketing agencies
What you'll like about Brandlight
- Generates lists of recommended partners (major publishers and hidden gems) and suggests outreach opportunities to maximize client visibility
- Analyzes client content for structure, tone and metadata and surfaces content opportunities based on competitive research and visibility gaps
Why Brandlight might not be a fit
- Emerged from stealth in April 2025, making it one of the newest AI visibility platforms — a potentially questionable choice for agencies that need a proven solution
- Doesn't support AI answer engine attribution, so it won't allow agencies to track AI traffic, connect it to revenue, or prove ROI for clients
Brandlight agency pricing
Custom pricing available on request.
6. AthenaHQ
Athena came out of stealth in early 2025, announcing bold-sounding features like the action center and the Athena Citation Engine. But in practice, many AthenaHQ features seem incomplete or fail to produce results that would meet most agency clients' standards.
For agencies, Athena has custom pricing with client workspaces and pitch environments. It also has a partnership program that focuses on lead generation and discounted licenses for agency clients.
Athena's AI visibility features for marketing agencies
What you'll like about Athena
- Has an agency partnership program that refers qualified leads based on agencies' focus areas and offers discounted licenses for agency clients
- Integrates with a range of analytics, BI, and website tools, so it can easily connect to many agencies' tech stacks
Why Athena might not be a fit
- Many of its on- and off-page visibility recommendations seem half-baked, as our AthenaHQ review found, making them meaningless for agencies attempting to manage content strategy at scale
- Its AI-generated content has extensive quality and accuracy issues that would likely prevent agency teams from using Athena for content creation
AthenaHQ agency pricing
Athena's Enterprise plan is designed for agencies. Custom pricing is available on request.
7. Scrunch
Founded in 2023, Scrunch is one of the oldest AI visibility platforms on this list. But despite its age, it's still one of the least developed tools in this category. It provides essential visibility metrics, but it lacks actionable recommendations and generative AI features.
However, Scrunch does have an agency plan with client workspaces and prospecting licenses to use during pitches. It also has an agency partner program with beta access and referral perks.
Scrunch's AI visibility features for marketing agencies
What you'll like about Scrunch
- Has an agency partner program that includes referral commissions, a co-marketing fund, and beta access to new Scrunch features
- Reviews client websites and generates an AI-friendly version to improve the chances their owned content gets mentioned and cited in relevant responses (available as an add-on)
Why Scrunch might not be a fit
- Its insights are too basic to be actionable, as our Scrunch review found, so agency teams would be stuck identifying next steps independently
- Scrunch doesn't support content generation, so agency marketing teams would need to manage content creation separately
Scrunch Agency Pricing
Has custom agency pricing, which is available on request.
Try the AI visibility tracking platform built for marketing agencies
When your agency needs an AI visibility platform that offers both deep answer engine insights and automated content workflows, Profound is a smart solution. With agency mode, your team can easily manage clients, and prospects, providing superior service as you scale your agency.
Ready to see how our AI visibility tool works for your agency? Get a demo of Profound's Agency Enterprise plan or get started with our Agency Growth plan instantly.
