We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.
Bringing Agent Analytics to WordPress
Traditional analytics platforms were built for humans. They rely on client-side JavaScript and browser cookies to track visitors, which works fine for people browsing with Chrome or Safari. AI crawlers skip all of that. They make server requests, grab your content, and leave without a trace in your dashboard.
Agent Analytics takes a different approach. By analyzing server-side requests at the network edge, we capture traffic that would otherwise remain completely invisible—AI crawlers, automated scrapers, and bot traffic that conventional tools simply can't detect.
Our integrations typically plug directly into CDN log drains. Cloudflare, Fastly, and other edge providers give us a firehose of raw request data, and we do the heavy lifting of identifying what's human, what's a known bot, and what's something new.
WordPress presented a unique challenge.
The WordPress problem
The WordPress ecosystem doesn't play by the same rules. Managed hosting providers like WP Engine, Kinsta, and Flywheel sit behind CDNs, but they don't expose log drain configuration to customers. Self-hosted WordPress sites might not use a CDN at all. Either way, our standard integration path wasn't an option.
So we built something new: a lightweight WordPress plugin that captures request data at the application layer and ships it to Agent Analytics in efficient batches. It's not a workaround—it's a purpose-built solution designed for how WordPress actually works.
Get started
The Agent Analytics WordPress plugin is available now. If you're running WordPress and want to understand what's really hitting your server, check out the documentation to get started.
