Today, OpenAI announced GPT-5, their most advanced model yet, which is now the default in ChatGPT. Profound's Answer Engine Insights is already tracking GPT-5 data, since we monitor ChatGPT as a product rather than individual models.
What is GPT-5?
GPT-5 represents OpenAI's biggest leap in AI intelligence to date. It's not just a single model—it's a system of models working together:
In ChatGPT (now the default experience):
- Reasoning models: For complex queries requiring deep analysis
- Non-reasoning models: For quick, straightforward responses
- Smart router: Automatically decides which model to use based on query complexity
In the API:
- gpt-5: The reasoning model powering maximum performance
- gpt-5-mini: Balanced performance and cost
- gpt-5-nano: Optimized for speed and efficiency
- gpt-5-chat-latest: The non-reasoning model from ChatGPT
Key achievements:
- Multimodal excellence: 84.2% on MMMU benchmarks
- Health expertise: 46.2% on HealthBench Hard
- Real-world coding: 74.9% on SWE-bench Verified, 88% on Aider Polyglot
GPT-5 is now the default for all ChatGPT users, replacing GPT-4o and other models, with Plus and Pro subscribers getting enhanced usage limits.
Why Day 0 Support Matters
With GPT-5 now the default ChatGPT experience, every ChatGPT query is potentially using this new system of models. The impact is immediate and massive—millions of users are already experiencing GPT-5's enhanced capabilities without even selecting it.
Profound's Answer Engine Insights is tracking GPT-5 data starting today:
- Immediate visibility: Since we track ChatGPT as a product, GPT-5 data flows automatically into your dashboards
- No configuration needed: Your existing ChatGPT tracking now includes GPT-5 responses
- System-wide coverage: We capture data whether ChatGPT uses reasoning or non-reasoning models
- Real-time insights: See how the new default model system affects your brand visibility immediately
- Competitive intelligence: Understand how GPT-5's enhanced capabilities change competitive dynamics
Unlike API-only monitoring approaches, Profound provides direct monitoring that shows exactly what customers see when they interact with ChatGPT's new GPT-5 system.
What Profound Tracks for GPT-5
Our comprehensive GPT-5 tracking includes:
Answer Engine Insights
- Real-time monitoring of GPT-5 responses mentioning your brand
- Sentiment analysis of how GPT-5 describes your products and services
- Citation tracking to understand which sources GPT-5 relies on
- Competitive benchmarking against industry peers
Conversation Explorer
- Analysis of actual user prompts in GPT-5
- Trending topics and emerging search patterns
- Geographic distribution of queries (available in 10+ countries)
- Intent classification to understand user goals
Agent Analytics
- Monitoring of GPT-5's web browsing behavior
- Understanding which pages GPT-5 visits when researching your industry
- Technical analysis of crawling patterns
- Attribution insights for traffic from GPT-5
GPT-5's Unique Features and Their Impact
1. Unified System with Smart Routing
GPT-5 intelligently routes queries between different reasoning models. This means:
- Simple brand queries get instant responses
- Complex comparisons trigger deeper analysis
- Your brand could be evaluated differently based on query complexity
2. Better Writing and Creative Capabilities
GPT-5 shows major improvements in creative expression:
- More nuanced brand descriptions
- Better understanding of brand voice and positioning
- Richer, more detailed product comparisons
3. Better Coding and Technical Understanding
With 74.9% accuracy on real-world coding tasks:
- Better comprehension of technical documentation
- More accurate API and integration recommendations
- Stronger ability to understand and explain technical products
4. Health and Scientific Expertise
GPT-5's medical knowledge means:
- Healthcare brands need enhanced accuracy in their content
- Wellness products face more sophisticated evaluation
- Scientific claims will be scrutinized more thoroughly
How to Prepare Your Brand for GPT-5
1. Audit Your Current AI Visibility
Before GPT-5 changes the landscape:
- Review your current performance in GPT-4o and other models
- Identify content gaps that GPT-5's enhanced capabilities might expose
- Benchmark against competitors to understand your starting position
2. Optimize for Enhanced Reasoning
GPT-5's reasoning capabilities mean:
- Ensure your content has clear logical structure
- Provide comprehensive information that stands up to deeper analysis
- Update technical documentation to be more thorough
3. Leverage Profound's Real-Time Insights
With our day 0 support:
- Monitor initial GPT-5 responses about your brand
- Track emerging patterns in user queries
- Adjust your strategy based on real data, not assumptions
What's Next
GPT-5 is now live as the default ChatGPT experience, fundamentally changing how millions of users interact with AI. This isn't a gradual rollout—it's an immediate shift that's happening right now.
For Profound customers:
- Your dashboards are already capturing GPT-5 data through our ChatGPT product tracking
- No action required: Answer Engine Insights automatically includes the new model system
- Historical comparison: See how GPT-5 responses differ from previous models
- Real-time monitoring: Track the immediate impact of this default model change
Key considerations for the GPT-5 era:
- The system of models means responses can vary based on query complexity
- Enhanced reasoning capabilities will surface more nuanced brand information
- The default status means every ChatGPT user is now a GPT-5 user
- API availability (gpt-5, gpt-5-mini, gpt-5-nano) will drive new application integrations
The AI landscape just shifted. With GPT-5 as ChatGPT's default and Profound's immediate tracking support, you have visibility into this transformation as it happens.
Ready to see how GPT-5 is already talking about your brand? Contact our sales team for a demo or log into your Profound dashboard to see GPT-5 insights flowing in today.
