We're excited to announce the launch of support for tracking OpenAI Shopping Overviews, a major new step in helping businesses understand how their products appear and perform across AI search engines.
What is ChatGPT Shopping?
OpenAI Shopping is an emerging feature that leverages generative AI to offer curated shopping recommendations directly within search results.
When users search for products, OpenAI surfaces custom shopping cards highlighting top picks, with details like product ratings, prices, and sellers.
This new shopping experience offers faster decision-making for users and creates both new challenges and opportunities for brands to influence and measure how their products are represented.
Analysis of ChatGPT Shopping in Profound
Inside of the Profound platform, we've added a new ChatGPT Shopping view to give you a comprehensive overview of how your products are being represented.
Shopping Visibility
Track your company's product visibility over time and compare against your competitors.
Product Analysis
Profound gives insights into performance of specific products in ChatGPT Shopping. See and verify details about pricing, availability, reviews, purchase location, and more to ensure your products are represented accurately.
We've also updated our prompt analysis view to include ChatGPT Shopping results, so you can see how your products are being mentioned in prompts alongisde of the normal responses, citations, and more.
Shopping Triggers
Understand the language, intent, and search patterns that lead OpenAI to display shopping results — and how your products are positioned. Examine often are your industry's prompts being used to trigger shopping results.
Best Practices for Brands
To maximize your visibility in ChatGPT search results, ensure your website is accessible to OpenAI's web crawler, OAI-SearchBot. This means not blocking it in your robots.txt file so your content can be discovered, cited, and linked when relevant product recommendations are surfaced.
Any merchant or site can appear in ChatGPT Shopping results. Profound's Agent Analytics can be used to track referral traffic from ChatGPT Shopping.
Get Started
ChatGPT Shopping Overviews is available starting today to existing Profound customers. If you’re interested in setting up OpenAI Shopping tracking for your brand, please reach out — we’d love to help you get started.
At Profound, we believe the AI layer of the internet is becoming the most important place to understand, manage, and grow your presence.
Tracking OpenAI Shopping Overviews is just the beginning.
