Since launching AEO Content Creation, teams have used our templates to create and publish content that consistently earns AI citations.
But most brands don’t just need more content; they need a way to improve the extensive content libraries they’ve already built.
That’s why we’re introducing Content Optimization, a new feature that transforms your existing content into answer engine-ready assets.
Why your best content is being overlooked
Answer engines don’t evaluate pages the same way traditional search engines do. Instead of looking at keywords alone, they rely heavily on trusted sources with clearly structured content that they can cite directly. If your content doesn’t match these patterns, it’s less likely to appear in the answers people actually see.
That’s where AEO (Answer Engine Optimization) comes in, and why we built this feature.
How Content Optimization works in Profound
With Content Optimization, you can:
- Paste a link to any piece of content you’ve already published.
- Profound analyzes it against:
- AEO best practices and techniques (the same ones we use for creation)
- Top-cited pages currently referenced by answer engines in your category
- You’ll receive detailed optimization suggestions that show:
- Where your content falls short
- Specific edits and improvements you can make
- How your page stacks up against the competition
We analyze your existing pages against the structural patterns and content elements that answer engines actually cite, then show you exactly what to change.
Think of it as a gap analysis between where your content is today and where it needs to be to consistently appear in AI responses.
From creation to optimization: the full AEO toolkit
With Creation, Profound helps you generate new, AEO-optimized content.
With Optimization, you can now align your entire library with answer engine standards.
Together, these features give brands the end-to-end workflow for success in AI-driven discovery.
Ready to optimize your content library?
Content Optimization is live on the Actions page of your Profound dashboard right now. Paste in a URL, get your recommendations in a few minutes, and start seeing AI citations within weeks.
Try it on your top-performing blog post—you might be surprised how close you already are to consistent AI visibility.
If you're not already a Profound user, contact our sales team for a demo.
