Blog

News and Updates about Profound

Helen Martin and Brandon Punturo

16 Jun, 2026/Product

Introducing the Profound Index

Introducing the Profound Index: the definitive leaderboard for AI Search.

Dylan Babbs

9 Jun, 2026/Product

Introducing support for Claude Fable in Profound

Multiple authors

5 Jun, 2026/Product

Introducing Documents in Profound

Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.

Garrett Gomez and Siddharth Chandrappa

3 Jun, 2026/Product

Go from tracking AI's narrative to shaping it with revamped Sentiment in Profound

Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.

James Cadwallader

1 Nov, 2024/Blueprints

How AI Answer Engines Will Transform the Future

AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.

James Cadwallader

5 Jun, 2024/Blueprints

Goodbye blue links, AI Search has arrived

Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.