Blog

News and updates about Profound

Layla Baradaran

16 Oct, 2026/Company

Profound named to LinkedIn’s Top Startups 2026 list

Profound ranks No. 17 on LinkedIn’s Top Startups 2026 U.S. list, recognizing our growth and the team building the AI platform for marketing.

Jack Traina and Garrett Gomez

16 Oct, 2026/Product

Introducing the next generation of Agents in Profound

Building an Agent in Profound is now a conversation. Describe the job to your AI Marketer, give it the tools it needs, and it figures out the rest. Agents run on schedules or triggers, show their reasoning on every run, and keep you in control of what gets sent or published.

Josh Blyskal

14 Oct, 2026/Insights

ChatGPT’s missing UTM tags: what happened from October 8 to October 16

We tracked ChatGPT’s missing UTM tags from October 8 through their return on October 16. Here’s what changed, when tracking recovered, and what it means for your traffic reports.

Davis McCain

13 Oct, 2026/Research

What’s changed with Sonnet 5.5

We analyzed 28,440 answers to understand what changed between Sonnet 5 and Sonnet 5.5. The newer model asks for context nearly five times as often and more frequently searches for current-year information. For marketers, the findings underline the value of keeping content current and explaining how a product fits specific customer needs.

James Cadwallader

1 Nov, 2024/Blueprints

How AI Answer Engines Will Transform the Future

AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.

James Cadwallader

5 Jun, 2024/Blueprints

Goodbye blue links, AI Search has arrived

Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.