Blog

News and updates about Profound

Ryan Van

4 Sep, 2026/Company

Profound named in Forrester's Answer Engine Optimization Technologies Landscape, Q3 2026

Profound has been named in Forrester's Answer Engine Optimization Technologies Landscape, Q3 2026. Here's why it matters.

Kyle Poyar and Nikolas Laskaris

3 Sep, 2026/AI

What AI agents really think about your pricing

New research with Kyle Poyar (Founder & CEO of Growth Unhinged) to reveal how well AI agents understand pricing and how to influence them.

Allen Wu

3 Sep, 2026/Research

ChatGPT 5.6 has transformed Shopping mode

Recorded as one of the largest changes to AI shopping, integrated feed retrieval has exploded by ~6.5x and overtaken web search retrieval for product recommendations in shopping mode after the release of ChatGPT 5.6.

Garrett Gomez and Aryan Chaudhary

1 Sep, 2026/Product

Introducing Context Manager in Profound

Generic AI has generic suggestion and produces generic work. Context Manager in Profound is the layer where your business knowledge lives, gets structured, and gets applied, so your AI Marketer can suggest the most impactful, tailored work and deliver the highest quality outputs without manual intervention.

James Cadwallader

1 Nov, 2024/Blueprints

How AI Answer Engines Will Transform the Future

AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.

James Cadwallader

5 Jun, 2024/Blueprints

Goodbye blue links, AI Search has arrived

Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.