News and updates about Profound

Commercial conversations in ChatGPT more than doubled in a year

Is ChatGPT a place where people create, learn, or buy? We classified 7.5 million conversations over a full year to find out, and increasingly, the answer is buy. Commercial intent grew from 13.9% to 19.2% of conversations, users are starting 41% more commercial conversations than a year ago, and at ChatGPT's current scale that adds up to an estimated 28 billion buying conversations a year. The catch for brands: the shift is wildly uneven, with a 10x spread in commercial intent between the top industries and the bottom.