Allison Huang
Personal agents like Muse and Instinct can search for products, compare them against each other, and make purchasing decisions on behalf of users. We examine how they work, trace Muse’s shopping process through 50 test prompts, and explore early signals of its website activity. For marketers, visibility depends on product catalogs, accessible websites, and clear information about who each product is for.
Davis McCain
We tracked 883,000 pages across seven AI search engines and found that the median page loses half its citation share within 11 days of peaking. Our research reveals how citation lifecycles differ by engine, why some pages sustain visibility longer than others, and what this means for marketers working to keep their brands visible in AI search.
Joey Adelman and Matthew Huo
For every cited URL, Profound tracks week over week citation counts to show the full lifetime of a citation.
Macklan Badger and Jackson Prettyman
Your AI Marketer can now generate images.
James Cadwallader
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.
Never miss an update
Get all the news and updates about Profound, directly to your inbox.