Blog

News and Updates about Profound

Allen Wu

23 Jul, 2026/Research

Breaking down how ChatGPT Shopping works behind the user experience

For the first time, we piece together how ChatGPT shopping works behind the user experience, piecing components together, from user query to product search to card-offer relationship, to help merchants truly begin to understand how to approach AI shopping. Here's what over 200k shopping prompts revealed.

Helen Martin and Nitish Natarajan

21 Jul, 2026/Product

Act on inaccurate claims flagged by FactCheck via Noble's Mention Refresh

FactCheck catches inaccurate claims about your brand. Now integrated with Noble's Mention Refresh, getting the source material corrected is easier than ever.

Matthew Huo and Achintya Ashok

20 Jul, 2026/Product

The Profound connector is live in Claude — Part 2

Profound is now available as an official Anthropic connector.

Helen Martin and Josh Prunty

20 Jul, 2026/Product

Introducing Brainstorm Mode within Aim

Not sure what to build next with your AI Search data? Brainstorm Mode guides you from a broad goal to a scoped, ready-to-run Agents.

James Cadwallader

1 Nov, 2024/Blueprints

How AI Answer Engines Will Transform the Future

AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.

James Cadwallader

5 Jun, 2024/Blueprints

Goodbye blue links, AI Search has arrived

Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.