Multiple authors
/Data
Introducing the Profound Index
Profound Index is the first leaderboard for AI visibility, ranking brands based on how often they appear in answers from leading AI models.
Blog
News and Updates about Profound
Multiple authors
/Research
ChatGPT’s October Update: Fewer Mentions, Tougher Competition
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
Dylan Babbs
/Company
A Second Home in San Francisco
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
Jack Traina and Siddharth Chandrappa
/Product
Upgrading Content Optimization with the AEO Content Score
We’re introducing the Profound AEO Content Score, a new machine learning–powered metric that helps marketers understand how well their content is optimized for AI search results. Built from millions of top-cited pages across AI systems, the score measures your content’s likelihood of being referenced by AI search. It’s the foundation of our new Content Optimization V2, giving you real-time AEO insights, benchmarks, and clear recommendations to boost your visibility in AI-generated answers.
Nick Lafferty
/Blueprints
How to Choose the Best AI Visibility Provider
Our framework for choosing the best AI visibility provider to track brand mentions and optimize content for AI answer engines.
James Cadwallader
/Blueprints
How AI Answer Engines Will Transform the Future
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
/Blueprints
Goodbye blue links, AI Search has arrived
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.