Matthew Huo and Jack Traina
/Product
Introducing Ask Profound
Profound customers can now talk to their AI Search data.
Blog
News and Updates about Profound
Jennifer Zou
/Research
What AI engines actually search for and why ChatGPT never searches the same way twice
When a user types a question into an AI engine, the engine doesn't always search for exactly what was typed. It fans out. Profound tracked 10,000 prompts across ChatGPT, Copilot, and Perplexity over 14 days and found striking differences in search behavior.
Matthew Huo and Jack Traina
/Product
Introducing Iteration nodes for Profound Agents
The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.
Davis McCain
/Research
How query language reshapes AI citations
Profound analyzed 3.25 billion citations across 7 models and 14 countries, and the data shows that query language is the dominant force reshaping social citation rates across AI models. Google AI Overviews and ChatGPT respond to non-English prompts in fundamentally different ways, with major implications for global brand visibility in AI search.
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