Jack Traina and Garrett Gomez
Building an Agent in Profound is now a conversation. Describe the job to your AI Marketer, give it the tools it needs, and it figures out the rest. Agents run on schedules or triggers, show their reasoning on every run, and keep you in control of what gets sent or published.
Josh Blyskal
Profound’s analysis links missing ChatGPT UTM tags to the Intelligent UI rollout. Learn why reported referral traffic is falling and what to measure now.
Davis McCain
We analyzed 28,440 answers to understand what changed between Sonnet 5 and Sonnet 5.5. The newer model asks for context nearly five times as often and more frequently searches for current-year information. For marketers, the findings underline the value of keeping content current and explaining how a product fits specific customer needs.
Helen Martin and Meera Parat
Dynamic Bot Rendering detects when AI bots visit your site and automatically serves them a fully rendered version of your pages, while leaving the human experience completely untouched.
James Cadwallader
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.
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