Josh Blyskal and Sartaj Rajpal
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Nick Lafferty
Understanding the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and why they're essentially the same strategy.
Josh Blyskal and Sartaj Rajpal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
Dylan Babbs
We're thrilled to announce next‑aeo, a new NPM package from Profound designed for Next.js developers who care not just about SEO, but AEO (AI Engine Optimization). It builds a bridge between your app and today's answer‑driven LLMs.
James Cadwallader
AI Answer Engines are driving a platform shift more monumental than social media in 2009, mobile in 2004, or perhaps even the internet itself.
James Cadwallader
Google Search was a trillion dollar monopoly for the best part of two decades, until ChatGPT launched in November 2022 and the way people discover information was changed forever.