Blog

News and Updates about Profound

Josh Blyskal

21 Mar, 2025/Technology

Claude Web Search Explained

On March 20, 2025, Anthropic released Web Search for Claude.ai, transforming it from a static LLM into an Answer Engine just like ChatGPT with Bing, Perplexity, or Google's AI Overviews. However, the critical insight is now clear: Claude leverages Brave Search as its primary search backend, confirmed by a statistically significant overlap of 86.7% (13 out of 15 total results) between Claude's cited results and Brave Browser's top non-sponsored results.

Dylan Babbs

17 Mar, 2025/Product

Introducing Support for Region-based Prompting and Analysis

We are excited to announce the launch of region-based prompting support in Profound's dashboard, a significant enhancement designed to empower multinational and international brands.

Dylan Babbs

13 Mar, 2025/Product

Introducing New Features for Enterprise Brands

We built Profound to simplify the complexity of AI search, giving organizations the tools the need to understand and manage their AI presence.

Charles Zhou

5 Mar, 2025/Technology

Seeing What Customers See: Direct AI Search Engine Monitoring vs. API Limitations

Discover why RAG systems outperform API-only approaches for monitoring AI brand visibility. Learn how real-time retrieval provides deeper insights to protect your digital presence across large language models.

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James Cadwallader

12 Aug, 2024/Company

Profound closes $3.5 million seed round to pioneer AI Optimization

We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.