Multiple authors
Profound is where marketers that want to win in the AI era come to do their work. They run their visibility, sentiment, and accuracy analysis here. They build marketing Agents here. They surface opportunities, generate content, and act on insights here. So it only made sense that Documents lived here too.
Garrett Gomez and Siddharth Chandrappa
Tools for tracking sentiment in AI responses existed, but most stop at the surface. They tell you sentiment ticked up or down, maybe break it down by platform, and leave the hardest part to you: figuring out what's actually driving the shift and what to do about it. That's where AEO strategy stalls. We rebuilt Sentiment in Profound to fix that.
Multiple authors
Skills are reusable instruction sets you create once and apply anywhere you generate content in Profound. Configure your team's writing style, AEO best practices, or content guardrails as a Skill, then plug it into your workflows without having to repeat yourself.
Nick Lafferty
Five recent studies are reshaping how marketing leaders should think about AI Search.
Trevor Pyle and Eliott Lee
Today, Profound is announcing a partnership with Partnerize, one of the largest partnership automation platforms in the enterprise market.
James Cadwallader and Dylan Babbs
Today, we’re announcing a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga and South Park Commons.
Nick Lafferty and Trevor Pyle
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Ben Grosse and Layla Baradaran
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Layla Baradaran
Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.
Dylan Babbs
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
James Cadwallader and Dylan Babbs
Today, Dylan and I are excited to share that Profound is opening its first UK office.
Joey Loi and Trevor Pyle
Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.
Layla Baradaran and Eliott Lee
Announcing the Profound x G2 Partnership
James Cadwallader and Dylan Babbs
The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.
James Cadwallader and Dylan Babbs
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Dylan Babbs
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
James Cadwallader
We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.
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