Matthew Huo and Jack Traina
/Product
Introducing Ask Profound
Profound customers can now talk to their AI Search data.
Blog
News and Updates about Profound
Jennifer Zou
/Research
What AI engines actually search for and why ChatGPT never searches the same way twice
When a user types a question into an AI engine, the engine doesn't always search for exactly what was typed. It fans out. Profound tracked 10,000 prompts across ChatGPT, Copilot, and Perplexity over 14 days and found striking differences in search behavior.
Matthew Huo and Jack Traina
/Product
Introducing Iteration nodes for Profound Agents
The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.
Davis McCain
/Research
How query language reshapes AI citations
Profound analyzed 3.25 billion citations across 7 models and 14 countries, and the data shows that query language is the dominant force reshaping social citation rates across AI models. Google AI Overviews and ChatGPT respond to non-English prompts in fundamentally different ways, with major implications for global brand visibility in AI search.
Trevor Pyle and Eliott Lee
/Company
Profound & Partnerize partner to turn AI visibility into verified revenue
Today, Profound is announcing a partnership with Partnerize, one of the largest partnership automation platforms in the enterprise market.
James Cadwallader and Dylan Babbs
/Company
Profound raises $96M Series C at $1B valuation to build the marketing platform for the AI era
Today, we’re announcing a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga and South Park Commons.
Nick Lafferty and Trevor Pyle
/Company
Profound named definitive AEO leader in G2 Winter Report 2026
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Ben Grosse and Layla Baradaran
/Company
Profound & iQuanti Partner to Help Brands Win in the New Era of AI Search
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Layla Baradaran
/Company
Inside our inaugural Zero Click NYC summit
Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.
Dylan Babbs
/Company
A second home in San Francisco
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
James Cadwallader and Dylan Babbs
/Company
Profound opens a London office
Today, Dylan and I are excited to share that Profound is opening its first UK office.
Joey Loi and Trevor Pyle
/Company
Making Answer Engine Optimization accessible to every business
Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.
Layla Baradaran and Eliott Lee
/Company
Profound x G2: Turning AI Search into a performance channel
Announcing the Profound x G2 Partnership
James Cadwallader and Dylan Babbs
/Company
Profound secures $35M to connect brands with one new customer: Superintelligence
The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.
James Cadwallader and Dylan Babbs
/Company
$20M to pioneer Answer Engine Optimization
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Dylan Babbs
/Company
Profound achieves SOC 2 Type 2 certification
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
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