Joey Adelman and Matthew Huo
/Product
Introducing Citation Decay in Profound
For every cited URL, Profound tracks week over week citation counts to show the full lifetime of a citation.
Blog
News and updates about Profound
Ryan Van
/Company
Profound named as a Representative Vendor in the 2026 Gartner® Market Guide for Answer Engine Visibility Tools
Profound has been named a Representative Vendor in Gartner's first Market Guide for Answer Engine Visibility Tools. Here's why it matters.
Jasman Singh
/Research
Where do AI citations come from?
This is an observational analysis on approximately ~12 billion AI citations. The study works to understand how answer engine citation preferences differ by industry and model across 29 industries and 8 LLMs.
Allen Wu
/Research
Breaking down how ChatGPT Shopping works behind the user experience
For the first time, we piece together how ChatGPT shopping works behind the user experience, piecing components together, from user query to product search to card-offer relationship, to help merchants truly begin to understand how to approach AI shopping. Here's what over 200k shopping prompts revealed.
Eleanor Hooker
/Company
Introducing the Profound Agent Template Marketplace
Profound's Agent Template Marketplace has pre-built AI agent workflows for marketing, SEO, and AEO teams. Clone a template and go live in minutes.
Nick Lafferty and Eleanor Hooker
/Company
Introducing The Marketing Engineer Podcast
The Marketing Engineer is the show for marketers who build. In each episode you will hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.
Layla Baradaran
/Company
Zero Click New York 2026: The summit that brought 1,000+ marketing leaders together
On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date.On June 11, 2026, over 1,000 marketing leaders gathered in New York for Zero Click New York, Profound's largest AI Marketing summit to date. Speakers from brands including Coca-Cola, LinkedIn, Delta Air Lines, U.S. Bank, and CVS Health shared how they're approaching marketing strategy, team design, and measurement in the AI era. The summit also featured exclusive research on Claude's citation mechanics, ChatGPT's new ads business, and what the data says about the content AI actually trusts.
Layla Baradaran
/Company
Zero Click San Francisco 2026 Recap: The summit that brought 750+ marketing leaders together
On April 8, 2026, more than 750 marketing leaders packed Pier 27 for Zero Click San Francisco, Profound's summit on marketing in the AI era. Across 13 sessions, speakers from OpenAI, LinkedIn, Figma, Webflow, Reddit, Expedia, iPullRank, Stripe, Parallel, and G2 shared how they're rethinking strategy, team structure, and measurement in a search landscape reshaped by AI agents.
Trevor Pyle and Eliott Lee
/Company
Profound & Partnerize partner to turn AI visibility into verified revenue
Today, Profound is announcing a partnership with Partnerize, one of the largest partnership automation platforms in the enterprise market.
James Cadwallader and Dylan Babbs
/Company
Profound raises $96M Series C at $1B valuation to build the marketing platform for the AI era
Today, we’re announcing a $96M Series C at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga and South Park Commons.
Nick Lafferty and Trevor Pyle
/Company
Profound named definitive AEO leader in G2 Winter Report 2026
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Ben Grosse and Layla Baradaran
/Company
Profound & iQuanti Partner to Help Brands Win in the New Era of AI Search
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Layla Baradaran
/Company
Inside our inaugural Zero Click London summit
Over 500 marketing leaders joined speakers from Reddit, Golin, Omnicom, Dentsu, and WPP Media to unpack how AI is reshaping commerce and search. Highlights included new data showing AI already drives $104 billion in commerce annually, earned media fuels 90% of AI visibility, and Reddit remains the most-cited domain across AI platforms.
Layla Baradaran
/Company
Inside our inaugural Zero Click NYC summit
Profound's inaugural Zero Click NYC summit brought together over 300 leaders from Walmart, Amazon, Google, and more to tackle the biggest shift in search since the dawn of the internet.
Dylan Babbs
/Company
A second home in San Francisco
When James and I met in the hallways of South Park Commons in New York City, we knew that whatever we decided to build would be built there. New York had become home for both of us, and the city’s pace, ambition, and grit matched the type of company we wanted to create.
James Cadwallader and Dylan Babbs
/Company
Profound opens a London office
Today, Dylan and I are excited to share that Profound is opening its first UK office.
Joey Loi and Trevor Pyle
/Company
Making Answer Engine Optimization accessible to every business
Profound has introduced new Starter and Growth plans to make Answer Engine Optimization (AEO) accessible to every organization. As AI-driven systems like ChatGPT, Perplexity, and Google AI Overviews redefine how consumers discover brands, these new plans lower the barrier to understanding and improving how answer engines perceive and represent your business.
Layla Baradaran and Eliott Lee
/Company
Profound x G2: Turning AI Search into a performance channel
Announcing the Profound x G2 Partnership
James Cadwallader and Dylan Babbs
/Company
Profound secures $35M to connect brands with one new customer: Superintelligence
The front door of the internet is changing for the first time in 25 years. ChatGPT now reaches over 700 million weekly users, and more than half of consumers begin their research with AI chatbots instead of Google’s blue links.
James Cadwallader and Dylan Babbs
/Company
$20M to pioneer Answer Engine Optimization
Profound has raised $20 million in Series A funding, led by Kleiner Perkins, to accelerate our mission of revolutionizing how brands understand and optimize their presence in AI-powered search engines.
Dylan Babbs
/Company
Profound achieves SOC 2 Type 2 certification
Profound has achieved SOC 2 Type 2 certification, demonstrating our continued commitment to maintaining the highest standards of security, confidentiality, and availability for our customers.
James Cadwallader
/Company
Profound closes $3.5 million seed round to pioneer AI Optimization
We are proud to partner with Keith Rabois at Khosla Ventures; Max Altman, Ben Braverman, and Thomson Nguyen at Saga Ventures; and the whole team at South Park Commons.
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