Blog

News and updates about Profound

Josh Blyskal

14 Oct, 2026/Insights

ChatGPT’s missing UTM tags: what our data shows

Profound’s analysis links missing ChatGPT UTM tags to the Intelligent UI rollout. Learn why reported referral traffic is falling and what to measure now.

Davis McCain

13 Oct, 2026/Research

What’s changed with Sonnet 5.5

We analyzed 28,440 answers to understand what changed between Sonnet 5 and Sonnet 5.5. The newer model asks for context nearly five times as often and more frequently searches for current-year information. For marketers, the findings underline the value of keeping content current and explaining how a product fits specific customer needs.

Helen Martin and Meera Parat

11 Oct, 2026/Product

Introducing Dynamic Bot Rendering

Dynamic Bot Rendering detects when AI bots visit your site and automatically serves them a fully rendered version of your pages, while leaving the human experience completely untouched.

Jack Traina

2 Oct, 2026/Product

Meet the New Projects

The redesigned Projects feature gives your team and your AI Marketer a shared workspace for your biggest marketing initiatives. Each Project holds a common goal, shared context, and every related chat. Aim analyzes your Profound data to proactively suggest what to work on next, so you can cut through the noise and act on the signals that matter.