Nick Lafferty and Trevor Pyle
/Company
Profound named definitive AEO leader in G2 Winter Report 2026
Today Profound was named the definitive Leader in G2’s Winter Reports for the AEO (Answer Engine Optimization) category.
Blog
News and Updates about Profound
Ian Armstrong
/Product
Introducing our Wordpress integration for Agent Analytics
We're thrilled to announce Profound's Agent Analytics now supports WordPress with a custom-built plugin. This integration brings comprehensive AI observability to WordPress sites and managed hosting platforms, enabling teams to track and understand how AI crawlers and agents interact with their content—even when traditional CDN log drains aren't available.
Ian Armstrong and Dylan Babbs
/Product
Introducing our GCP integration for Agent Analytics
We’re thrilled to announce Profound's Agent Analytics now supports a Google Cloud Platform integration via Cloud CDN. This integration brings comprehensive AI observability to Google Cloud Platform's global content delivery network, enabling teams to track and understand how AI crawlers and agents interact with their GCP-hosted content.
Ben Grosse and Layla Baradaran
/Company
Profound & iQuanti Partner to Help Brands Win in the New Era of AI Search
Profound and iQuanti have partnered to help brands strengthen their visibility in the new era of AI Search by combining real-time Answer Engine intelligence with an actionable AI Search strategy. Together, they enable enterprises to shape category narratives and gain a competitive advantage as AI becomes the starting point of modern buyer journeys.
Josh Blyskal and Sartaj Rajpal
/Research
The Data on Reddit and AI Search
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
Multiple authors
/Research
ChatGPT’s entity update: Fewer mentions, tougher competition
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
Josh Blyskal and Sartaj Rajpal
/Research
AI Search Shift: ChatGPT's growing alignment with Google's index
New research reveals ChatGPT's dramatic pivot from Bing to Google search results, fundamentally altering how we need to think about AI visibility and optimization.
Josh Blyskal and Sartaj Rajpal
/Research
AI Search Volatility: Why AI search results keep changing
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
Josh Blyskal and Sartaj Rajpal
/Research
Answer Engine Citation Overlap Strategy: How to Win at AI Visibility
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Josh Blyskal and Sartaj Rajpal
/Research
AI Search intent study: What 50M+ ChatGPT prompts reveal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
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