Matthew Huo and Jack Traina
The Iteration node encloses a group of steps inside your Agent. You build the steps once, pass in a list of items, and each item is simultaneously run through the enclosed steps.
Davis McCain
Profound analyzed 3.25 billion citations across 7 models and 14 countries, and the data shows that query language is the dominant force reshaping social citation rates across AI models. Google AI Overviews and ChatGPT respond to non-English prompts in fundamentally different ways, with major implications for global brand visibility in AI search.
Garrett Gomez and Jack Traina
Users of Framer can now collapse that handoff from insight to content creation using Profound Agents. Profound Agents can now read from and write to your Framer CMS directly, so the content your Agent produces can be staged as live CMS items without anyone leaving the workflow.
Garrett Gomez and Jack Traina
Bring Semrush's core SEO data directly into Profound Agents, so you can pull domain metrics, backlink profiles, keyword research, and organic search data into the same Profound Agents where you are already running AI visibility monitoring, content generation, and competitive analysis. No exports, no tab switching, no manual stitching.
Brandon Punturo
Walmart leads rank-1 buy links. Target leads total presence. The carousel reshuffles on every request. Here's what 22.5 million ChatGPT shopping offers actually revealed.
Brandon Punturo
ChatGPT Shopping is driven far more by product category than by purchase intent language. In our analysis of 1.18 million prompts and a 7,500-prompt labeled sample, prompts naming shippable consumer goods were much more likely to trigger Shopping cards, while software, services, travel, and financial products almost never did. Adding 1–2 concrete constraints like price, features, or use case increased trigger probability, but only within product categories. The clearest rule was simple: if the prompt’s main noun is something you could buy on Amazon, Shopping is likely to appear. Using that logic, we built a classifier that reproduced ChatGPT’s Shopping behavior with about 95–97% accuracy.
Davis McCain and Brandon Punturo
In the last three months, LinkedIn has become one of the most authoritative sources shaping AI-driven discovery. Between November 2025 and February 2026, the platform surged from outside the top 20 to rank among the most‑cited sources on ChatGPT – and is now the #1 most‑cited domain for professional queries across all AI Search platforms. That’s powerful data for both companies and individuals looking to grow their influence.
Brandon Punturo
79% of prompts never trigger shopping. Not rarely — never, across nine months of data. The ones that do are surprisingly sticky: 83% chance of triggering again the next day. But that persistence decays, and model updates can reset it overnight. We tracked 26 million prompts across 13,000 categories to map where shopping actually shows up, how consistently it fires, and what that means for brands building strategy around a surface that barely turns on.
Brandon Punturo
We ran a controlled experiment to test whether serving Markdown to AI crawlers increases bot traffic. After 381 pages and 3 weeks of data, here's what we found.
Brandon Punturo and Sartaj Rajpal
ChatGPT cites Reddit threads, YouTube channels, and LinkedIn profiles but ignores X/Twitter. Which social platforms matter for AI visibility?
Brandon Punturo
We analyzed 700K ChatGPT conversations with web citations from Q4 2025. The findings: Turn 1 captures most citations, Wikipedia is the default knowledge layer, and sources cluster by topic. What marketers need to know about the new citation economy.
Josh Blyskal
Here's a copy of my deck from Tech SEO Connect in Raleigh, NC on December 5th 2025.
Josh Blyskal and Sartaj Rajpal
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
Multiple authors
In mid-October, ChatGPT rolled out a major response update that changed how brands appear in its answers. Using Answer Engine Insights, Profound analyzed millions of prompts across ChatGPT and other leading answer engines to understand what changed and how it affected brand visibility across categories.
Josh Blyskal and Sartaj Rajpal
New research reveals ChatGPT's dramatic pivot from Bing to Google search results, fundamentally altering how we need to think about AI visibility and optimization.
Josh Blyskal and Sartaj Rajpal
New research reveals 'citation drift' in source selection across major AI platforms, showing how AI citations can change by up to 60% in just one month.
Josh Blyskal and Sartaj Rajpal
The era of one-size-fits-all content strategy is over. Our analysis of 100,000 distinct prompts run across both ChatGPT and Perplexity revealed a surprising truth: these models are citing fundamentally different corners of the internet.
Josh Blyskal and Sartaj Rajpal
New research reveals drastically different citation patterns between major AI platforms. Understand how ChatGPT, Google AI, and Perplexity source their information differently and what it means for AI visibility.
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