Blog

News and updates about Profound

Joey Adelman and Matthew Huo

13 Aug, 2026/Product

Introducing Citation Decay in Profound

For every cited URL, Profound tracks week over week citation counts to show the full lifetime of a citation.

Ryan Van

6 Aug, 2026/Company

Profound named as a Representative Vendor in the 2026 Gartner® Market Guide for Answer Engine Visibility Tools

Profound has been named a Representative Vendor in Gartner's first Market Guide for Answer Engine Visibility Tools. Here's why it matters.

Jasman Singh

30 Jul, 2026/Research

Where do AI citations come from?

This is an observational analysis on approximately ~12 billion AI citations. The study works to understand how answer engine citation preferences differ by industry and model across 29 industries and 8 LLMs.

Allen Wu

23 Jul, 2026/Research

Breaking down how ChatGPT Shopping works behind the user experience

For the first time, we piece together how ChatGPT shopping works behind the user experience, piecing components together, from user query to product search to card-offer relationship, to help merchants truly begin to understand how to approach AI shopping. Here's what over 200k shopping prompts revealed.

Nick Lafferty

10 Feb, 2026/AI

How to Track Brand Sentiment in Answer Engines with Profound

Understand how your brand is perceived across AI search and get actionable tips to improve brand sentiment and AI search presence with Profound.