Profound has been named a Major Player in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment.
Source: IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment, Doc #US54113426, September 2026.
Marketing teams are handing the work to agents
Marketing is being rebuilt around agents, and we are building the AI platform for it. On September 15, 2026, we announced a $180 million Series D at a $1.8 billion valuation, backed by Sequoia Capital and Kleiner Perkins. Profound serves over 1,000 enterprise brands, including over one-third of the Fortune 100.
Our Co-Founder and CEO, James Cadwallader, laid out where this is going:
"Profound started as an analytics platform for marketers to understand how buyers discover their brands through AI. Today, they're using our Agents to research, write, and report. Now, we're delivering AI Marketer as an Agent orchestrator that works alongside every function of your marketing team, helping ambitious teams take on the campaigns and ideas they haven't had the capacity or technology to pursue."
James Cadwallader, Co-Founder and CEO of Profound
Answer engines read hundreds of thousands of sources before recommending a brand.
Your team can't cover that much surface area the old-fashioned way. Product pages, documentation, review sites, earned media, social, and industry coverage all feed that opinion, and it all has to stay current. That takes an inhuman amount of marketing. We built Profound as an AI marketing platform so your team has the tools it needs to win.
One AI Marketer to support every marketing function
Your AI Marketer, also known as Aim, is an agent orchestrator that works alongside every function of your marketing team, not just the AEO team. It scans your brand's data, analyzes AI answers, surfaces the opportunities that matter, and deploys sub-agents to do the work.
Developers stopped writing every line of code by hand and started orchestrating fleets of agents with judgment and taste. Marketers now have that power.
Informing Aim's recommendations and outputs are 2B+ real user prompts within our Prompt Volumes database, which shows what people ask AI; Answer Engine Insights, which tracks how answer engines respond to these prompts and the sources they cite; and Agent Analytics,which shows true bot traffic logs to your own webpages and benchmarks that against your peers. Aim pairs that data with your business context, proposes the work, then deploys Agents to research, write, and report against the opportunities surfaced, and then measures the impact so the next round is sharper.
The marketer sets the direction and reviews the work before publication.
Agents without context produce filler (or slop)
An agent handed a topic writes generic copy. An agent with your product information, voice, and team instructions writes work worth reviewing. Context Manager is a living synthesis of brand context and each marketer's working style. It distills knowledge base files, meeting transcripts, and communication threads, so when your positioning changes, your AI Marketer changes with it. CMOs can see and govern everything being produced.
