$20M to pioneer Answer Engine Optimization
The biggest platform shift in marketing history is upon us as consumers turn away from blue-link search and toward AI conversations on platforms like ChatGPT.
Today, roughly 10% of referral traffic comes from those conversations. By 2027, we expect them to drive more than 50% of all online commerce, about $2.5 trillion a year.
Since our launch nine months ago, Profound has been adopted by thousands of marketers at Fortune 100 brands to understand and control how they show up in AI responses.
As a business, we are driven by a singular focus: build incredible technology that delights the customers we serve.
But, we have so much more to build.
To fuel our growth, today we announce a $20M Series A led by Kleiner Perkins with Khosla Ventures, NVIDIA NVentures, Saga Ventures, South Park Commons and SV Angel, plus angels; Andrew Karam (Applovin), Jordi Hays (TBPN), Guillermo Rauch (Vercel), Karim Atiyeh (Ramp), Jordan Singer (Mainframe), David Senra (Founders Podcast) and Kevin Wang (Braze).
Ilya Fushman joins our board of directors, bringing decades of wisdom earned building some of the most iconic software businesses of today.
To our customers, team, and investors - thank you for your belief and support. We are honored to build in such interesting times.
— James & Dylan
