Matt Swulinski drags a sponsorship insertion order into VS Code. A chain of skills fires: it logs the deal, pulls his live voice guide, writes the copy, creates the tracking links, monitors performance, and drafts the results back to the partner. Matt is the Head of Growth Marketing at Wispr Flow and he has the second-highest Claude token bill at his company.
This is what a Marketing Engineer looks like in practice.
A show for marketers who build
The Marketing Engineer is the show for marketers who build. Marketing engineers pair creativity with systems thinking. They have a marketer's instincts and creativity with the technical ability to bring their ideas to life. They're architects, agentic operators, and craftspeople with high taste.
In each episode you will hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before. We focus on real systems running in production: what someone built, why they built it that way, where it broke, and what they'd do differently.
Matt Swulinski is our first guest, and he's one of the most advanced practitioners we've met so far. He was the first marketer at Wispr Flow and ran every channel solo, so he built a self-learning marketing operating system to keep up. In the episode he walks through that waterfall of skills in full: how it learns his voice, how he maintains it, and how it fits into his day-to-day work.
The role behind it
We introduced the Marketing Engineer at Zero Click San Francisco two months ago. The response was faster than we expected.
"Marketing Engineer" became a breakout search term on Google. Marvin Chow, Google's VP of Consumer and AI Marketing, called it the hire of 2026, then went and hired Google's first one. Our 50-person hackathon in New York City was five times oversubscribed for a job title that didn't exist 6 months ago.
The title stuck because it describes something real, and the podcast is where we get to watch people live inside it. The good news is that many marketers, even those who’d describe themselves as non-technical, have been practicing the skills and mindset the role requires for far longer than you might think. The balance of taste, creativity, and judgement paired with systems thinking has existed across a range of marketing disciplines, and the people with this blend of capabilities are now getting well deserved recognition (and pay). We’ll be sharing their stories.
More ways to learn Marketing Engineering
The podcast is one piece of how we're investing in Marketing Engineers. Alongside it, there's Profound University for certification, the Marketing Engineer Job Board, and an example job description you can adapt for your team.
If you're hiring for this role, or trying to grow into one, all of it is built for you.
Listen now
Matt's episode is live today. Subscribe so you don’t miss our upcoming episodes with Reema Batta, VP of Growth Marketing at Figma and Holly Chen, VP of Growth Marketing at Samsara, when their episodes drop.
Listen to Episode 1 with Matt Swulinski
