Profound has been named in Gartner's Coolest Vendor Innovations in CRM. It's a privilege to be recognized on this list alongside companies like Canva, Decagon, dx0, and Twenty.
Here's why that matters to us, and what it should tell you about where AI for marketers is heading.
Why being recognized as a Cool Vendor in CRM matters to us
The emergence of AI has changed what marketers expect from a CRM. The best marketers now expect a CRM to carry them from insight to action to measured outcome on every campaign. Gartner's Coolest Vendor Innovations in CRM report identifies emerging AI-native vendors that help marketers complete these closed-loop workflows.
Being recognized by Gartner for these capabilities is recognition that Profound is the workbench that marketers come to do their work. The first job is defending and growing their AI visibility.
What we built for this shift
Marketers rely on Profound to navigate the shift from traditional blue link search to conversational Answer Engine responses.
Start with 1.9 billion+ real user prompts/response combinations in Prompt Volumes to uncover the keywords and topics driving AI conversations. Then use Answer Engine Insights to see if and how your brand is showing up in AI Search and create on-brand marketing at scale pointed at the right opportunities using Agents. Agent Analytics closes the loop by measuring content performance.
Your AI Marketer with your brand’s context sits in the middle throughout, orchestrating the flywheel.
To win in the AI era, brands need a new kind of marketing, one powered by your AI Marketer and underpinned by evolving company context.
Gartner Clients can visit their portal to access the full report.
About the report
2026 Coolest Vendor Innovations in CRM, Gartner, September, 14, 2026.
Gartner is a trademark of Gartner, Inc. and/or its affiliates.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
