AI is reshaping how software products are discovered. Today’s B2B buyers are bypassing traditional search and turning directly to AI-first tools like ChatGPT, Perplexity, and Microsoft Copilot to guide purchasing decisions.
To meet this shift, we’ve partnered with G2, the largest and most trusted software marketplace, to embed Profound’s AI visibility data directly into the workflows of B2B go-to-market teams.
With Profound now integrated into the G2 AI Visibility Dashboard, companies gain model-level insight into how often their products and categories are cited by large language models, with G2 as the source.
AI visibility is now part of the GTM stack
G2’s new AI Visibility dashboard, powered by Profound’s AEO data, enables marketers to treat AI discovery as a measurable, optimizable channel, similar to search or paid media.
Teams can now:
- See where and how often AI models cite their G2 product pages
- Identify high-impact G2 categories that drive visibility
- Benchmark citation volume against competitors
- Surface the exact prompts where their product appears
- Receive guidance to improve AI mentions (for example, increasing recent reviews)
This turns passive discovery into active strategy. Instead of waiting to be found by Answer Engines, companies can now shape how they appear.
"To reach buyers wherever they’re conducting research, it’s crucial that software companies show up in LLMs,” said Godard Abel, Co-founder and CEO of G2.
G2 is already a top-ranked source in AI search
As Answer Engines become central to how software is researched, G2 has emerged as one of the most frequently cited sources:
- #4 on ChatGPT
- #9 on Perplexity
This partnership brings structured visibility to one of the most influential nodes in the B2B software discovery process. Profound’s data gives companies a window into how their brand, category, and competitors are interpreted by AI, backed by hundreds of millions of prompts and real conversations.
Built for the AI-first buyer journey
This integration marks a shift in how go-to-market teams approach AI. By combining Profound’s prompt-level insights with G2’s critical role in software evaluation, companies can now:
- Track and grow their presence in Answer Engines outputs
- Align review strategy with AI visibility
- Understand what buyers ask AI before they reach your site
- Optimize for discovery in a world where AI is the first touchpoint
We're just getting started. As AI-driven research becomes the default starting point for B2B buying, visibility inside Answer Engines will determine which brands get seen and which get left out.
Ready to take control of how AI Search defines your visibility? Get a demo of Profound.
