As Profound wraps an energizing week at Zero Click London, one theme came through clearly: the future of marketing is global. Today, we are taking a major step toward that future.

We are excited to announce the release of our new Language Selector, now available to all users. The Profound UI is now usable in over 30 languages. This launch marks a foundational milestone in making Profound accessible, intuitive, and tailored for teams around the world.

A More Accessible Profound

Global growth has always been part of Profound’s vision, and today that vision becomes more tangible. As adoption accelerates across Europe and demand increases beyond English-speaking markets, we are committed to ensuring that teams can work in the language that is most natural to them.

Image of internationalized Profound application UI

With the new Language Selector:

  • Users can now choose from more than 30 supported languages
  • Preferences can be set directly in Settings > Appearance > Language
  • All customers have access, while we continue to refine the experience during the beta period

This release is the first step in broadening our international footprint. As Profound expands across Europe and into new markets, we will continue to build systems to better support global brands.

What To Know

The current release will continue to iterate quickly. Here is what you should know:

  • Everyone has access, but we are labeling it beta while we actively refine stability and accuracy
  • Content created (E.G. Blogs, Listicles, etc) in Profound remains unchanged, as language settings apply only to the app interface
  • Right-to-left language support will be added in a future update

To change your language in the Profound platform, navigate to Settings > Appearance > Language and then click the language of your choice from the selector

language selector

Global Expansion of Profound

This release is not only about convenience. It represents an important step in accelerating Profound’s momentum as a marketing platform for teams across the world.

Coming out of Zero Click London, we have seen firsthand the appetite for tools that reduce the distance between insight and action. Language should never be a barrier to that experience. Whether you are enabling cross-market teams, collaborating with global partners, or scaling AEO strategies across regions, Profound should feel native everywhere.

If you want to learn more about Profound and how we work with global organizations, please reach out to our team.