On December 11th, OpenAI announced GPT-5.2, their most advanced frontier model to date. Starting today, Profound is tracking GPT-5.2 responses in ChatGPT across our entire product suite: Answer Engine Insights, Prompt Volumes, and Agent Analytics. All ChatGPT responses in your dashboards now reflect the new model.

What is GPT-5.2?

GPT-5.2 represents a significant leap in AI capability. OpenAI describes it as their best model yet for professional knowledge work, with major improvements across the board:

Economically valuable tasks: GPT-5.2 Thinking beats or ties top industry professionals on 70.9% of knowledge work tasks spanning 44 occupations, from building presentations and spreadsheets to complex multi-step projects.

Coding: 55.6% on SWE-Bench Pro (a rigorous real-world software engineering benchmark) and 80% on SWE-bench Verified, their highest score ever.

Long context: Near-100% accuracy on 4-needle retrieval tasks out to 256k tokens, meaning it can work with massive documents while maintaining coherence.

Vision: Error rates cut roughly in half on chart reasoning and software interface understanding.

Tool calling: 98.7% on Tau2-bench Telecom, demonstrating exceptional reliability across long, multi-turn agentic tasks.

In ChatGPT, GPT-5.2 is rolling out across Instant, Thinking, and Pro tiers for paid users. GPT-5.1 will remain available under legacy models for three months before sunset.

Why tracking GPT-5.2 in ChatGPT matters

With GPT-5.2 now rolling out as the default ChatGPT experience, the responses your customers see are changing. Enhanced reasoning, better factuality (30% fewer errors), and stronger tool-calling capabilities mean GPT-5.2 will evaluate and describe brands differently than its predecessors.

If you're not tracking these changes, you're flying blind. Here's what Profound's tracking delivers:

Automatic model transition: Since we track ChatGPT as a product rather than individual model versions, the switch from GPT-5.1 to GPT-5.2 happens seamlessly. No configuration required. Your dashboards are already showing GPT-5.2 responses.

Before-and-after visibility: Track exactly how GPT-5.2 responses differ from GPT-5.1 for your brand. See which claims changed, which competitors gained or lost ground, and how sentiment shifted.

Real-time monitoring: Don't wait weeks to understand the impact. Track the model transition as it happens across your industry.

Competitive intelligence: Understand how GPT-5.2's enhanced capabilities change competitive dynamics in your space.

What we track for GPT-5.2 in ChatGPT

Our comprehensive GPT-5.2 tracking spans the full Profound platform:

Answer Engine Insights: Real-time tracking of ChatGPT GPT-5.2 responses mentioning your brand, sentiment analysis, citation tracking, and competitive benchmarking against industry peers.

Prompt Volumes: Tracking of actual user prompts on ChatGPT, trending topics, geographic distribution across 10+ countries, and intent classification to understand what users are asking.

Agent Analytics: Tracking of ChatGPT GPT-5.2's enhanced web browsing and tool-calling behavior, including which pages it visits when researching your industry and attribution insights for AI-driven traffic.

GPT-5.2's enhanced capabilities and their impact on brand visibility

Stronger reasoning means deeper evaluation. GPT-5.2's improved reasoning capabilities mean it can perform more sophisticated analysis when comparing products or evaluating brand claims. Content that previously passed surface-level scrutiny may now face more thorough examination. Our tracking surfaces these changes so you can respond.

Better factuality changes the game. With 30% fewer errors in responses, GPT-5.2 is more likely to surface accurate information about your brand and your competitors. Inaccurate or outdated content on your website becomes a bigger liability. Track how factuality improvements affect your brand mentions.

Enhanced vision capabilities. GPT-5.2 can now interpret dashboards, product screenshots, and technical diagrams with roughly half the error rate of previous models. Visual content matters more than ever.

Superior tool calling for agentic workflows. As AI agents become more capable of end-to-end task completion, GPT-5.2's 98.7% tool-calling accuracy means it can more reliably pull information from multiple sources, run analyses, and generate comprehensive outputs about your brand.

How to prepare your brand

Audit your current AI visibility. Review your performance in GPT-5.1 and earlier models. Identify content gaps that enhanced reasoning might expose.

Ensure content accuracy. GPT-5.2's improved factuality means it's better at distinguishing accurate claims from questionable ones. Audit your public-facing content for accuracy and recency.

Optimize for deeper analysis. Structure your content with clear logical flow. Provide comprehensive information that stands up to more sophisticated evaluation.

Monitor the transition. Use Profound's dashboards to track how GPT-5.2 responses about your brand differ from GPT-5.1. Adjust your strategy based on real data, not assumptions.

What's next

GPT-5.2 is rolling out now to ChatGPT paid users, with GPT-5.1 available under legacy models for three months. This transition represents another step-change in AI capability, and another reason why real-time tracking of AI responses matters.

For Profound customers, there's nothing you need to do. We're already tracking GPT-5.2 in ChatGPT. Log in today to see how OpenAI's most capable model is talking about your brand.

Ready to start tracking GPT-5.2 for your brand? Contact our sales team for a demo or log into your Profound dashboard to see the data today.