Introducing Asset Hierarchies

We’re introducing Asset Hierarchies, a new way to track specific products, features, and attributes within your broader brand visibility.

Until now, AI visibility has largely been measured at the company level. But Answer Engines rarely mention your brand in isolation.

When visibility is measured only at the brand level, high-performing assets can mask underperforming ones. A strong product may inflate overall metrics, while critical features go unmentioned.

Asset Hierarchies transform AI visibility from a surface-level metric into a competitive intelligence system.

You can break down performance across your entire product catalog, feature set, business units, or leadership team, and see precisely where AI attention is concentrating. For CMOs and brand leaders, it puts a magnifying glass on your business, revealing which assets are driving perception, which are underrepresented, and how each contributes to your overall brand perception.

Mapping Your Brand the Way AI Sees It

Asset Hierarchies allow you to break down reporting into structured components with parent-child relationships.

At the top level, you have your main brand or entity. Under that, you can define sub-assets such as:

  • Products
  • Features
  • Business units
  • Individuals

Here’s how it works:

Asset Hierarchies Example

In this example, OpenAI is the parent asset. Beneath it, ChatGPT and GPT-5.2 are defined as child assets.

When an AI response mentions GPT-5.2, that mention is recorded under the GPT-5.2 asset. If it mentions ChatGPT, it’s recorded under ChatGPT.

Each sub-asset has its own Visibility, Share of Voice, and Average Position. At the same time, every mention of a sub-asset also counts toward OpenAI, the parent brand.

That means:

  • You can understand how specific attributes impact overall visibility by identifying which products or features are generating the most mentions
  • You can diagnose asset-level performance without losing the broader brand narrative

Getting Started

Asset Hierarchies are now available to all Enterprise Customers.

Every brand is structured differently, and the right hierarchy depends on how AI currently represents your business. We will work closely with new and existing enterprise customers to determine the most important assets to track.

If you’d like help setting up hierarchies, get in touch for a demo today.