Marketers always think in audience segments. In personas. The groups of people who use their products. That’s how they plan campaigns, shape messaging, and measure impact. Personas provide a lens into the unique motivations, pain points, and language that matter most to your audience.

Now, Profound brings that same segmentation into the world of Answer Engine Insights, with Personas.

Why Personas matter

When you interact with Answer Engines, not every response is created equal. Even when we think about our own marketing activities here at Profound - A Brand & PR Leader sees the world differently than an SEO/AEO Strategist or a Content Marketing Professional. Their goals, concerns, and motivations all shape what an ideal answer engine response looks like.

By layering personas into Profound's analytics, you can now measure and refine visibility through the exact audience segments that matter most.

How Profound marketing uses Personas

With Personas, you don’t just see overall visibility scores, you see how Answer Engines respond across specific, customizable audience types. For example, here are the ones we've set up in our Profound instance:

  • SEO/AEO Strategists care most about sustainable organic growth and learning the latest on AEO.
  • Brand & PR Leaders who focus on sentiment, reputation, and earned media opportunities.
  • Content Marketing Professionals look for ways to create AEO optimized content, faster.

Each Persona shows you how often your brand appears in Answer Engine responses for that specific segment, giving you a deeper, more actionable view than ever before.

A new layer of analysis in Profound

You can customize personas to fit your actual audience-their demographics, company size, industry, job roles, motivations, and pain points. That way, you’re measuring visibility through the Personas that matter to your strategy, not just generic categories. Once built, these Personas add another dimension to Profound’s platform:

  • Segmentation you already use in marketing can now be layered onto Profound data
  • Easily build, customize, and add Personas to specific topics/prompts
  • Multiple ways to visual data and slice and dice per personas

Personas make your Answer Engine visibility data more strategic, relatable, and actionable. With Profound, you now have a multi-dimensional view that helps you focus on what matters most to your most important audience segments.

To learn more about Personas reach out to our team for a demo.