The Profound Index is the first publicly available ranking built from real AI conversations. It measures how often and where brands appear in Answer Engines like ChatGPT, and it visualizes the top 10 most visible brands in a few select categories. It's a new visibility benchmark for the era of conversational AI.

Learn more about the Profound Index.

We analyze over 400 million real user conversations sourced from double opt-in consumer panels of active AI users. All data is anonymized and compliant with GDPR and CCPA. These conversations help identify the prompts, topics, and answers that shape brand visibility across industries. The Index tracks brand mentions and calculates weekly visibility scores that reflect how often each brand appears in relevant AI responses.
The Index tracks brand mentions and calculates weekly visibility scores that reflect how often each brand appears in relevant AI responses.

Yes. The Profound Index and Top Industry Keywords are free and publicly available. They help anyone explore AI visibility, brand presence, and trending conversation topics across industries. The public data covers ChatGPT activity in the United States, while the full Profound platform offers expanded insights across more Answer Engines and regions.

The Index and Top Industry Keywords update weekly with fresh data and rankings across 12 industries, including Streaming, Fast Food, Health Insurance, and Semiconductors. More industries are coming soon.

You can explore live rankings on the Profound Index site or contact the Profound team to understand your visibility score and learn strategies to improve your performance.