Today, we’re excited to launch the Profound Agent Analytics integration on the Vercel Marketplace — a simple, one-click way to gain powerful insights into how AI systems interact with your site.

Check out the Profound integration on the Vercel Marketplace.

Why it matters

Modern tools like ChatGPT, Claude, Google AI, and Perplexity routinely scan the web for content. But traditional web analytics often miss these AI bot visits because they rely on JavaScript and cookies - and bots don't execute those. Profound Agent Analytics fills that blind spot by parsing server-side logs to uncover AI crawler activity.

How it works

Rather than relying on front-end scripts, Agent Analytics installs a lightweight server-side tracker. It recognizes known AI user-agents, verifies them against official IP ranges, and filters out spoofers—so you can trust your analytics.

This gives you the following insights:

  • AI crawler visibility: Identify which AI platforms are indexing your content, how often they hit your pages, and which pages are getting picked up in AI-generated responses.
  • Human traffic attribution: See how many real visitors are coming to your site via "Answer Engines" - invaluable context for measuring ROI from AI content exposure.
  • Real-time insights: Watch AI crawlers like ChatGPT or Perplexity pinging your pages, live in the logs - revealing how your content is being fetched in real-time.
  • One-click setup with Vercel: Say goodbye to fiddling with log drains. Simply click Connect Account, pick your Profound org and Vercel project, hit Continue - and you're done. Logs start flowing in under a minute.

Getting started

  1. Visit the Profound integration on the Vercel Marketplace.
  2. Click Connect Account.
  3. Choose your Profound organization and Vercel project.
  4. Click Continue - you're all set!
  5. Head over to your Profound dashboard (My Website → logs) and watch the AI crawler data begin to flow in.

With Profound Agent Analytics on Vercel, you're not only tracking human visitors - you're also gaining clarity on how your site performs in the AI ecosystem. Empower your strategies with data that simply wasn't visible before!

Try it today and see how AI is indexing and amplifying your content.