Less than a year ago, we launched Profound to help companies understand and control how they show up in AI-generated answers. Today, brands like Ramp, Plaid, US Bank, and MongoDB use Profound to track and improve their AI visibility.
So far, our focus has been on visibility: tracking your presence across the top seven answer engines — ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini, Bing Copilot, Perplexity, and xAI Grok.
We launched Conversation Explorer to surface real user prompts and Agent Analytics to detect and verify AI crawlers visiting your site.
Now it's time for the next chapter: taking action on Profound’s insights.
From Insight to Action
Today, we're launching Profound Actions, a powerful new way to turn AI insights into concrete improvements.
Actions combines three core data streams: AI search responses and citations, real user prompts, and AI traffic to your site.
By leveraging these datasets, Profound identifies high-impact content opportunities and helps you build curated content specifically tailored to appear in AI search.
Data-Driven Content Briefs, Not Generic AI Content
We don't generate content for you. Instead, we generate content briefs to help your marketing team write content that will earn visibility in AI search. Each brief includes:
- AI-aligned topic recommendations
- Suggested heading structures and sections
- Secondary keywords to include
- Specific stats and facts that AI is already citing
- Tone and style guidance to align with your brand
Inside our content editor, you can view performance benchmarks and visibility stats, helping you plan and draft content that's designed to surface in answer engines, not just rank on Google.
Several of our top customers have already published content based on our content brief guidance, and they’re seeing powerful impacts on their AI visibility.
Where We're Headed
Content briefs are just the start. Profound Actions will soon include a variety of content types (social posts, full blog posts, thought leadership pieces), CMS integrations for seamless publishing, experimentation tools to test content performance, content-level monitoring to measure the impact of individual content changes, and much more.
Profound Actions is available today on all plans. Get started today by signing up or reaching out to our sales team.
