AEO Specialist

Marketing

New York City

In-office

Profound is on a mission to help companies understand and control their AI presence. As AI models become the new entry point for discovery, brands need to know how they’re represented and how to influence it. We’re hiring a hungry AEO Specialist to help us deepen our own AI visibility and turn those learnings into playbooks for our customers.

This is the dream role for someone who wants to be on the forefront of this industry and have the keys to our internal Profound account, working every day to make sure we are the most visible brand in AI search. You’re not starting from scratch either, we have tons of learnings, data, and systems in place to help make you successful.

What You’ll Do

  • Run and optimize Profound’s internal AEO program, tracking how models surface us and identifying opportunities to improve

  • Experiment aggressively across AI search surfaces: entity work, structured content, on-site updates, prompt-based tactics, and more

  • Produce both short- and long-form content designed for how people search in an AI-first world

  • Turn internal experiments and wins into external-facing playbooks, case studies, and tactical customer content

  • Partner with marketing and product on landing pages, on-site content, and broader visibility work

  • Monitor key shifts in the AI search ecosystem and quickly translate them into actionable insights for the team

  • Partner with our customer success teams to translate our internal wins into broader insights for our customers.

Who You Are

  • Early in your career (1–3 years) with a strong interest in search, content, or growth

  • A fast executor who likes running scrappy tests and learning by doing

  • Clear writer who can turn ideas into crisp, useful content

  • Energized by ambiguity and motivated by seeing your work directly impact metrics

  • Curious about how AI is reshaping discovery—and excited to help build the playbooks before the rest of the world catches up

  • Comfortable taking ownership and iterating quickly in a fast-paced environment

Location

This is a fully on-site role in our Union Square office—designed for someone who wants to learn fast, move fast, and play a key role in defining a new category.

For this role, the expected base salary range is $120,000 – $150,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.