As a newer market challenger competing against legacy video editing tools with decade-old SEO advantages, OpusClip needed a new strategy to reach the 12 million+ video creators searching for solutions through AI-powered answer engines.
OpusClip is the #1 AI video clipping tool, empowering creators to transform longform videos into multiple social-ready clips. With a comprehensive suite of AI video editing features and an AI-powered social scheduling tool, OpusClip has served over 12 million video creators in just two years since launch.
As a newer market challenger in the video editing space, OpusClip faced a significant competitive headwinds. Legacy competitors with over a decade of market presence had established strong traditional SEO dominance that would take years to overcome through conventional methods.
However, the OpusClip team recognized a pivotal shift in consumer behavior. "Seeing the shift in consumer behavior from traditional SEO to AEO, and also steadily increasing referral traffic to our site from Answer Engine sources like chatgpt.com, made us realize that AEO is an opportunity we shouldn't neglect," explains Derek Coleman, Senior Growth Marketer at OpusClip. Video creators increasingly relied on AI-powered answer engines to research solutions for their nuanced needs, often through long-tail queries and follow-up questions only feasible in AI conversations. Steadily increasing referral traffic from sources like chatgpt.com confirmed this trend. Derek saw an opportunity.
Before partnering with Profound, OpusClip had limited visibility into Answer Engine responses. They could only monitor referral traffic trends and manually run sample queries - an inefficient approach that provided no actionable insights or historical data.
OpusClip chose Profound as their AEO partner after identifying them as the thought leaders in this emerging space. The platform offered comprehensive visibility into Answer Engine performance including the ability to track exact Answer Engine responses, historical data spanning months, and access real user conversations across multiple answer engines with robust filtering and export capabilities.
The "aha moment" came when the team saw the platform's analytical depth: "When I saw that you could see the exact response that the Answer Engines give for each prompt and query sent, and that you could look at the history over the past three months or so and export over 50,000 citations and thousands of different answers across the different Answer Engines. That's when I really realized that this would be a platform that we would be using consistently for the foreseeable future, because there is a lot that you can learn from analyzing the data," Coleman recalls.
The marketing team, including their Senior Growth Marketer and Head of Growth, established ambitious goals: increase brand visibility from approximately 30% to 40% across core topics including video repurposing, AI video editing, and video clipping.
OpusClip took a data-driven, aggressive approach to achieving their goals. The team engaged deeply with Profound's team through Slack, followed employees on LinkedIn to learn about the latest correlations and studies, and narrowed down specific tactics to improve Answer Engine visibility.
Their tactical approach included:
OpusClip didn't just meet their goals, they exceeded them dramatically within the first 30 days.
Beyond the impressive quantitative results, Profound transformed how OpusClip operates.
The platform enabled weekly progress reports with granular visibility and citation tracking, impossible before Profound. The team can now understand which outlets or competitors are outranking them and how to improve their strategy.
"It also improves cross-functional collaboration," Coleman explains. "We're able to collaborate more with our product team and our engineering team and our marketing team by showing them exactly what is working and what is not. If we work with engineering on a specific project to launch some tool pages on the website, we're able to look in Profound and see what kind of impact that has had, and then that makes engineering more willing to work with the marketing team when they're able to see the impact of their work."
The team now leverages the full breadth of Profound's capabilities, from visibility tracking to prompt volume analysis, query fan-out analysis, and sentiment tracking across platforms.
OpusClip's success with AEO represents a blueprint for companies looking to compete in the AI-powered search era. By moving early and strategically, they overcame legacy marketing positioning and achieved market leadership in Answer Engine visibility.
The team is already applying these learnings to new initiatives. As they launch their AI video generator, they're tracking visibility from day one and using Profound insights to dictate their AEO launch strategy.
When asked what they'd tell peers considering Profound, the response is simple and enthusiastic: "I would recommend it and I've already recommended it to several peers."
