How Statsig Took Control of Their AI Presence In Less Than a Week

Statsig was founded in 2020 by a team of engineers with a clear vision: build the fastest, most powerful product experimentation and analytics platform on the market and make it something engineers actually love to use. The Statsig platform is now used daily by engineering and product teams at companies like Notion, OpenAI, Figma, Rippling, and Brex, helping them make data-driven decisions and ship better products faster.

Statsig didn't get here through polished pitch decks or traditional paid campaigns alone. Their growth has been fueled by engineering velocity, customer obsession, and relentless iteration, with each team member focused on building products that solve real problems for real users.

Skye leads marketing at Statsig. Like the product team, he moves fast, testing ideas, watching data, and doubling down on what works. So when he noticed a spike in users saying they discovered Statsig through ChatGPT, it caught his attention and sparked a new strategic direction.

Statsig had built its reputation the hard way, through a rock-solid product and obsessive focus on customer needs. Their experimentation and analytics platform is used by millions of end users daily, providing the infrastructure that powers product decisions across some of the world's most innovative companies. But until recently, AI answer engines weren't part of their growth playbook.

“

We weren't doing anything before Profound. We just hoped that good SEO would lead to good AEO over time, but it became clear that wouldn't be the case. We needed to evolve our strategy.

”

Skye Scofield, Marketing Lead at Statsig

That's why Skye brought in Profound to help Statsig navigate this new frontier of AI-driven discovery.

Validating Hunches and Acting on Grounded Insights

Like any great marketing leader, Skye understands his customers deeply and has built relationships with users across different industries and company sizes. He also knows (from talking to customers) that they learn about Statsig in a few key ways.

• Comparisons with legacy tools
• Getting hands on with the platform via generous free tier pricing, which is very appealing to technical audience
• Guides for specific tasks (i.e., switchback tests, stratified sampling, etc.)

He knows customers are increasingly turning to answer engines for product research and technical guidance, so he wanted to see if he could double down on these strategies in the context of answer engines and find opportunities to increase visibility across the board.

“

I was able to set up full visibility across all the core prompts we cared about in less than 2 hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see - so incredible!

”

Skye Scofield, Marketing Lead at Statsig

Profound showed which prompts mattered, which answer engines were returning helpful answers, and which content sources were driving rankings. That insight helped Statsig shape its AI visibility strategy with precision, allowing them to focus their efforts on the most impactful opportunities.

Some of the initial moves:

• Using insights from Profound to publish AI friendly content for product analytics subcategories and legacy competitor comparisons

• Amplifying known citations, including Reddit threads that answer engines were already referencing key topics

Skye ran the entire playbook himself, taking a hands-on approach to every aspect of the strategy. No big team, no long meetings, no agencies, just a tight feedback loop and fast iteration. The results were clear and measurable.

“

We've nearly doubled our visibility across all answer engines in key categories in less than a week.

”

Skye Scofield, Marketing Lead at Statsig

More Than a Partner, a Shared DNA.

Skye did a full evaluation of the market, testing multiple tools and platforms, but quickly realized that Profound is going to be the future proof option for their needs. Past features and capabilities, there was cultural alignment that made the partnership feel natural. Statsig moves fast, and so does Profound, creating a shared rhythm that accelerated their collaboration.

“

We chose Profound because it seemed like the deepest and most complete tool in the market. We also tried a few tools, and profound was immediately the obvious choice based on a sophisticated UI, deeply customizable prompts and flows, and super supportive team.

”

Skye Scofield, Marketing Lead at Statsig

That mindset resonated deeply with both teams. Both companies value shipping quickly, listening to users, and treating customer feedback as a product accelerant, creating a foundation for long-term partnership.

Building for the future of marketing

Skye is one of the pioneering marketing leaders who is building for the future of search and changing consumer behavior, positioning Statsig at the forefront of this transformation.

At Profound we're proud to partner with leading companies like Statsig who want to be early movers in AI search.

Follow Skye on Linkedin and learn more about Statsig here.