Automate your content workflows with Agents

Agents handle the complete content cycle: they identify what topics and formats AI engines are citing, generate optimized drafts, and publish directly to your CMS. Pre-built templates cover the most common workflows, including content refresh, AEO FAQ generation, competitive research, and net-new content creation at scale. You and your team can also build any team-specific workflow with the drag-and-drop feature.

AI writing tools generate content from a prompt with no insight into what AI engines are citing or why. Profound's Agents start from what's already being cited-they research what AI platforms are picking up for your topic, write to that, and track whether the output earns citations. The ones that do inform the next draft, so each subsequent output is further optimized to earn citations.

Profound's Agents pull from Answer Engine Insights and Prompt Volumes data to identify the topics and queries where your brand is not being cited. From there, an Agent can automatically generate a brief or a full draft for the content you need to compete in those results. The closed-loop system then tracks whether the new content earns citations and adjusts future recommendations accordingly.

Agents include built-in guardrails: workflows reference your brand kit to maintain tone and guidelines, and approval steps keep a human in the publishing loop before anything goes live. This makes it safe to scale content production at enterprise speed without sacrificing compliance or brand integrity. Any content generated by an Agent can be reviewed, edited, or held before it is published.

No. The Profound Agent Builder uses a drag-and-drop interface that any marketer or content team member can use without coding or developer support. You can start from a pre-built template and configure nodes-steps like web scraping, LLM prompts, API calls, and Answer Engine Insights lookups-to fit your workflow.